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Communicator
Keep up to date with the latest news and information from Denholm, and the UK marketing industry. Our Communicator brings together news feeds from leading marketing publications, regular comment from our team of bloggers, as well as company news and developments.
Market Leader: It’s time to stop looking on the bright side
Posted on: Wednesday 8th February 2012
In the Marketing Society’s quarterly journal Market Leader, Rory Sutherland says we need more case histories of brand failures.
You know those women who occasionally hang around outside the Old Bailey waiting for the Group 4 van to arrive with some child molester on board? As the van makes the turn into the underground car-park, these [...] Read More
Slow down you move too fast! By Crawford Hollingworth
Posted on: Tuesday 7th February 2012
Crawford Hollingworth founder of The Behavioural Architects looks at how the world of BE has been used around the world to communicate with drivers.
All around the world we are constantly seeing new ways to stop drivers speeding which are mainly to do with scary messages and the threat of fines or being banned. The [...] Read More
Confidence Lacking in BBC to 'Cover Referendum Impartially', claims McAlpine
Posted on: Tuesday 7th February 2012
The chair of the BBCs governing body, the BBC Trust, "must be left in no doubt that there is, among a significant section of opinion in Scotland, a total lack of confidence in the BBCs ability to cover the referendum impartially", according to journalist-turned-politician, Joan McAlpine.In her weekly column for The Scotsman today, the SNP MSP and former deputy editor of... Read More
Senior Editorial Team Unveiled at Daily Record Publishers
Posted on: Tuesday 7th February 2012
The senior editorial team at the Daily Record and Sunday Mail, plus its local newspaper sister titles and digital offering, has been unveiled.Media Scotland - the Scottish operation of publishers, Trinity Mirror - has announced thatMurray Foote, currently deputy editor of the Daily Record, has been made group editor, while Stephen Martin, currently Scotland editor of... Read More
Army Radio Station Adds Highland Locations to Roster
Posted on: Tuesday 7th February 2012
A community radio station for service personnel and their families at an army barracks in Edinburgh is now also being broadcast at barracks in the Highlands.Garrison FM is now available at Cameron barracks in Inverness and the nearby Fort George base that is home to the 3rd Battalion the Royal Regiment of Scotland.Says Garrison FM: Families at home in Inverness will now... Read More
The Work: No. 29
Posted on: Tuesday 7th February 2012
A bit of fizz in the work this week with a multibrand campaign from Britvic and PepsiCo and a new film from HSBC.
Britvic/PepsiCo
Arnold KLP
Britvic and PepsiCo aim to help transform the nation’s outdoor spaces. In collaboration with leading environmental regeneration charity Groundwork, ‘Transform your Patch’ is one of the most ambitious community-led... Read More
Olympics Honour for Herald Print Manager
Posted on: Tuesday 7th February 2012
A Herald Times Group manager has been chosen as the only British member of the elite band of 20 referees for this years London Olympics indoor volleyball competition.
Brian McDougall, a press shift manager at the groups Cambuslang print plant, will oversee the volleyball events at Earls Court from July 28-August 12.
He received the invitation from the International... Read More
DAVE TROTT: TRULY CREATIVE MARKETING
Posted on: Tuesday 7th February 2012
We remember Steve Jobs as inventing the iPod.
And nowadays the name iPod has become the generic for the entire category.
But MP3 players were around years before Apple started making them.
Other companies like Samsung and Sanyo made them.
But they weren’t big sellers.
They were ugly and complicated.
And that was the Steve Jobs revolution.
He made the MP3 player [...] Read More
Purposeful Positioning – Marc Mathieu
Posted on: Monday 6th February 2012
In our weekly extract from EffectiveBrands book The Global Brand CEO, Marc Mathieu, Senior Vice President Global Brand Marketing, The Coca-Cola Company (2003-2008), discusses the importance of purposeful positioning.
“I don’t think there can be much arguing about the fact that the world has become a more global market place over the last decade….All marketing leaders... Read More
An interview with Brand Learning’s Andy Bird and Mhairi McEwan
Posted on: Monday 6th February 2012
1. What are the five things all companies can do to become growth drivers?
- Recognise that sustainable growth best comes from increasing customer demand and that, to drive that growth, the whole company has to be focused and designed to deliver better value to its customers.
- Establish a strategic role for the Marketing function which [...] Read More
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