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Communicator
Keep up to date with the latest news and information from Denholm, and the UK marketing industry. Our Communicator brings together news feeds from leading marketing publications, regular comment from our team of bloggers, as well as company news and developments.
Beyond Nudge by Crawford Hollingworth
Posted on: Tuesday 15th May 2012
Crawford Hollingworth, founder, The Behavioural Architects on unlocking the strategic power of Behavioural Economics.
The Power of BE
There is a huge buzz around behavioural economics (BE) and a high level of expectation in our industry not seen for many years. We are all aware of the powerful insights on brain function and are prompted [...] Read More
Over – branding by Mark Sherrington
Posted on: Tuesday 15th May 2012
Mark Sherrington, Marketing Society fellow and director at Brandtone, says that just like today’s children, brands can also suffer from ‘over-parenting’.
Let me set the context. We belong to the generation of over-parenting, I see it every day among my friends. When it comes to their kids they are, to use that perfect Northern word, mitherers.
They [...] Read More
The Work: No. 43
Posted on: Tuesday 15th May 2012
As part of our partnership with Haystack Online, each week we showcase penetrating marketing campaigns. This week with the Olympic Torch arriving in the UK this week and beginning its marathon journey around the UK next Saturday, we take a look at two of the Olympic related case studies on haystackonline.com. First the BBC Ident [...] Read More
Sony Gold for Eddie Mair
Posted on: Monday 14th May 2012
Scots broadcaster, Eddie Mair, is again among the winners at the UKs most prestigious radio awards ceremony, the Sony Radio Academy Awards.Mair - who was also among the winning team in the Best Breaking News Coverage category- took the Best Interview gold medal.While former footballer, Andy Gray, was also a winner - in the Best Sports Programmecategory - it was the... Read More
Erskine Awards Media Buying Contract to Edinburgh Agency
Posted on: Monday 14th May 2012
A Scots charity that provices care for ex-Service men and women has awards its ad space contract to an Edinburgh agency.
Erskine has awarded its media planning and buying account to MediaCom Edinburgh, following a competitive tender. Says MediaCom Edinburgh: "Erskine is one of Scotlands major charities, running the UKs foremost care facility for ex-Service men and... Read More
Brand consistency across markets – Rob Malcolm
Posted on: Monday 14th May 2012
In our weekly extract from EffectiveBrands book The Global Brand CEO, Rob Malcolm, President Global Marketing, Sales and Innovation, Diageo (1999-2008) discusses the importance of thinking local but acting global.
“Thinking local, acting global. Competitive advantage lies in figuring out how to do this global-local thing better than anyone else. When people inside the... Read More
Wanted: Advertising Sales Exec at Borders Weekly Press
Posted on: Monday 14th May 2012
Borders Weekly Press is seeking an advertising sales executive, as advertised here on allmediascotland.com and also repeated on twitter.com/allmediajobs Read More
Wanted: Magazine Advertising Sales Exec
Posted on: Monday 14th May 2012
The Scottish Wedding Directory is seeking an online advertising sales executive, as advertised here. And repeated on twitter.com/allmediajobs Read More
SAY Media: A week in Venn – Lessons from Kickstarter: How to Create Marketing Campaigns That Matter
Posted on: Monday 14th May 2012
In our regular Monday article, SAY Media analyses the week in a Venn diagram. This week, the SAY Media discuss what we, as marketers, can learn from Kickstarter, the online platform which lets creators crowdfund support for a project, from the public.
“People don’t just wear our shoes – they tell our story”.
Blake [...] Read More
Morning papers: nice to know
Posted on: Monday 14th May 2012
Elen Lewis, Marketing Society editor, curates the edited ‘nice to know’ highlights from the weekend papers, from bob a job to a decline in DIY.
There has been a huge increase in humanist funerals. The number conducted by celebrants from the British Humanist Association grew by 50% between 2004 and 2011
The Scout Association’s “bob-a-job” scheme is [...] Read More
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