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Communicator
Keep up to date with the latest news and information from Denholm, and the UK marketing industry. Our Communicator brings together news feeds from leading marketing publications, regular comment from our team of bloggers, as well as company news and developments.
Job Vacancy Applications Date Extended by a Week
Posted on: Friday 11th May 2012
A vacancy for a reporter at the news agency, Pressteam Scotland, has had its deadline for applications extended by a week.The deadline had been the 14th, but is now the 21st. Read more, here. Read More
The New Gatekeepers by Martin Hayward
Posted on: Friday 11th May 2012
Martin Hayward, Founder of HAYWARD Strategy and Futures, explores relevant communications to consumers.
If there are any actuaries out there, (they’re the ones who found accountancy too exciting), I have a fun challenge for you.
As we enter the second internet boom and bust cycle, it would be telling to add up the amount of [...] Read More
Commercial Radio Competition Shortlisting for Several Scots Stations
Posted on: Thursday 10th May 2012
Several Scots stations have made it to the shortlist of an annual awards competition celebrating the best of the commercial radio sector.Northsound 1 and Moray Firth Radio are among those to have secured nominations in the Arqiva Commercial Radio Awards, which will be announcing its winners on July 4.Also among the nominees, Real Radio Scotlands breakfast duo Ewen... Read More
Magpie: Jason Cross, Incentivated Ltd
Posted on: Thursday 10th May 2012
Jason Cross, shares three more shiny internet nuggets.
So, no sooner is a drought declared and a hosepipe ban implemented (how about fixing the leaking pipes, instead??) than the heavens open almost non-stop for a month, it appears. If the long-range weather forecasters suggest we get the BBQ’s out in August I’m loading up my PaddyPower [...] Read More
Local TV Bids Being Sought by Broadcasting Regulator
Posted on: Thursday 10th May 2012
Plans to set up an UK-wide network of local TV stations - including in two Scottish locations - have taken a further step forward, with an invite for bids to be submitted.Broadcasting regulators, Ofcom, have issued an invite for bids to operate 21 different local stations, including in Edinburgh and Glasgow.The closing date for applications is August 13. It is hoped the... Read More
MG ALBA Welcomes Two New Board Members
Posted on: Thursday 10th May 2012
One of the partners in Gaelic language TV channel, BBC ALBA, has appointed two new directors to its board.
MG ALBA, the Scottish Government-funded body responsible for funding Gaelic programming, has appointed Jo Macdonald, a freelance writer and researcher, and David Brew, a governor of Robert Gordon University, to the board.
The appointments are for four years.
Says... Read More
Prize Established in Memory of Recent Journalism Graduate
Posted on: Thursday 10th May 2012
A 21 year-old man who died suddenly just months after graduating with a BA in Journalism is to be remembered with a prize in his name.
DarrenJoliny, from East Kilbride,collapsed in January while playing football, the result of sudden arrhythmic death syndrome. He had graduated from Glasgow Caledonian University last summer.The prize will be competed for by graduating... Read More
Can social-media slip-ups have a lasting effect on a brand?
Posted on: Thursday 10th May 2012
As part of our partnership with Marketing magazine we spark debate amongst senior members of The Marketing Society. This week, Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack, so we ask do social-media slip-ups have a lasting effect on a brand?
MAYBE
Jan Gooding
Global marketing director, Aviva
The one [...] Read More
50 Golden Brands: 1994
Posted on: Thursday 10th May 2012
1959 was the year The Marketing Society was founded and the birth of modern marketing. Today, The Marketing Society is the most influential network of senior marketers dedicated to championing marketing in the UK. Fifty Golden Brands is our exploration of the changing role of brands since our foundation.
The future was bright the future was [...] Read More
Challenger Project: Eight Steps to Engaging Experiences
Posted on: Thursday 10th May 2012
This week’s Challenger Project by Helen Redstone, discusses the eight stages involved in creating a an experience “which is more than the sum of its parts”.
“We need things like a giant pineapple floating down the Thames”*
Last week I was lucky enough to attend the series of ‘Beauty in the Making’ talks from It’s Nice [...] Read More
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