YOUR JOURNEY STARTS HERE
The creative & digital marketing agency for hotel & travel brands
At 80 DAYS, we’re a team of passionate storytellers and digital innovators, working together to elevate the world of hospitality and travel marketing. We believe in the power of collaboration, creativity, and a shared commitment to excellence.
As a B Corp certified company, we’re proud to balance purpose with profit, championing sustainability while delivering exceptional results for our clients. Our Gold Investors in People accreditation reflects our dedication to creating a place where ideas thrive, careers grow, and every voice matters.
Join us to shape the future of travel marketing, where your talent, ambition, and perspective will find a home in a culture that inspires and empowers.
Our story begins with a young Mark Forrester helping the gardener at his family-run hotel, Rufflets, in St Andrews. Paid the princely sum of 50p for a job well done, that was it for Mark – he was hooked. Helping out behind the scenes, he then turned his attention to the digital side of the business, back when the Internet was but a new-fangled idea.
The passion developed and in 2002 he formed Occupancy Marketing – an agency aimed at helping hoteliers and travel businesses establish themselves online, primarily using SEO. It caught the attention of some of hospitality’s biggest names, with Gleneagles joining as a client in 2004. Momentum, and the agency, quickly grew. New faces joined the team, new clients came on board, new services were added and new offices were sought.
Meanwhile, in London, David Gardner (who also hails from a hotel background) was heading up an award-winning digital creative agency, Sedley Place Digital. Having worked together on a number of hospitality projects, Mark and David had an idea; a single full service agency to cover brand, marketing and insight-driven services, especially for hospitality businesses.
Meanwhile, in London, David Gardner (who also hails from a hotel background) was heading up an award-winning digital creative agency, Sedley Place Digital. Having worked together on a number of hospitality projects, Mark and David had an idea; a single full service agency to cover brand, marketing and insight-driven services, especially for hospitality businesses.
Embracing a love for travel, adventurous spirit and a creative approach to solving even the most complex of problems, 80 DAYS was born in 2014, accompanied by a London office opening. International expansion followed, with our Dubai office in 2016 to support Middle Eastern clients. Málaga was next in 2018, to better service our European clients.
Now jointly managed by Mark, David and Chris McGuire, 80 DAYS continues to support our hospitality and travel clients through some of the most challenging of times; market downturns, aggressive competition, the growth of alternative accommodation providers, even a global pandemic. We’ve stood, shoulder-to-shoulder, through it all.
So, as you can see, we’re more than just a run-of-the-mill agency. Yes, it may sound a little clichéd to say that we’re passionate about this industry, but we genuinely are. Hospitality is woven into our very DNA and we absolutely love to travel.
Where next?
AWARDS
Encore, Encore. It’s always nice to be invited to take a very public bow. We’ve received a few show-stopping awards over the years, but we’re particularly proud of our Queen’s Award for Enterprise in International Trade, awarded for six continuous years of international business growth.
No matter how big or small, every accolade we’ve been awarded is testament to the talents and dedication of our team and their collaboration with our wonderful clients. But before this turns into an emotional acceptance speech we’ll just say a hearty sláinte! (cheers)
CAREERS IN EDINBURGH
Are you a talented web developer with a passion for delivering exceptional digital experiences? We’re searching for a dynamic individual to join our team at 80 DAYS, where you’ll play a pivotal role in supporting our award-winning website projects and collaborating with a talented, multidisciplinary team.
In this role, you’ll bring your expertise to bear in maintaining and enhancing our existing websites, working closely with back-end development partners to ensure a consistent and seamless approach. You’ll support our DevOps processes by helping manage hosting, domain, and licensing solutions, and collaborate with our Project Management, Design, and Development teams to deliver outstanding results for our clients.
What we’re looking for:
We value experience, ideally two years in a similar role (preferably in an agency setting). A background in .NET development is essential, and familiarity with Umbraco would be a huge plus—though we’re happy to provide training if needed.
You should also bring:
- A working knowledge of version control systems like Git.
- Experience with front-end technologies such as HTML, CSS, JavaScript, and frameworks like Foundation or Bootstrap.
- Basic skills in Adobe Photoshop or XD.
- Up-to-date knowledge of industry needs, from cross-device compatibility to page speed optimization.
- Familiarity with systems development life cycle processes like Waterfall and Agile.
- Comfort with productivity tools such as Slack, Teams, ClickUp, and Trello.
The qualities we love:
We’re looking for someone with strong attention to detail, a proactive mindset, and a passion for investigative problem-solving. You’ll thrive in a team environment, meet tight deadlines with ease, and communicate effectively with colleagues and clients alike.
If you’re ready to take the next step in your web development journey and want to be part of a forward-thinking, creative team, we’d love to hear from you! Apply now to join 80 DAYS and help us create exceptional digital solutions.
Are you a data-savvy professional passionate about digital marketing and analytics? We’re seeking an experienced Google Analytics Data Analyst to join our innovative Digital Marketing team in Edinburgh. This is your opportunity to thrive in a fast-paced environment, learn from the best, and collaborate with some of the world’s most renowned hotel and travel brands.
Main Responsibilities:
- Setting up and maintaining Google Analytics (GA4) tracking and Google Tag Manager (GTM) configurations.
- Creating conversion and event tracking solutions via GTM.
- Designing and managing Looker Studio (Google Data Studio) dashboards.
- Implementing tracking for advertising platforms such as Google Ads and Facebook Ads.
- Assisting the account management team with client-related queries.
- Staying up-to-date with the latest industry best practices.
Key Skills:
- In-depth knowledge of Google Analytics, Google Tag Manager, and Looker Studio.
- A solid understanding of digital marketing methods and channels.
- An analytical mindset with a strong grasp of business dynamics.
- Exceptional attention to detail and excellent written communication skills.
- Experience with JavaScript or other scripting languages (advantageous but not essential).
The qualities we love:
- Has a genuine enthusiasm for new technology and digital innovations.
- Is a self-starter with a proactive, “own-your-role” mentality.
- Thrives on problem-solving and enjoys a challenge.
- Excels at prioritizing tasks in a dynamic environment.
Are you a skilled Paid Media advertiser with a passion for travel and a proven track record of running successful campaigns? Due to rapid expansion and an influx of new clients, we’re looking for an experienced Paid Media specialist to join our dynamic team in Edinburgh.
In this role, you’ll be responsible for creating, optimising, and managing campaigns for some of the world’s most luxurious hotels. With the opportunity to work across various advertising channels—Google, Bing, Facebook, YouTube, and more—you’ll help drive exceptional results while innovating new paid media strategies for our clients.
To support your personal and professional growth, 80 DAYS offers industry-leading training in digital marketing techniques, including SEO, Social Media, and advanced online advertising methods such as Metasearch.
Main Responsibilities:
- Strategy: Devising effective advertising strategies for clients, advising on budgets, advertising mix, and targeting techniques.
- Campaign Management: Setting up and continually optimising campaigns, focusing on engagement, conversion, and ROI.
- Analysis & Insights: Reviewing campaign performance to deliver actionable insights and ensure outstanding results for clients.
Key Skills:
- A minimum of 2 years’ experience running PPC campaigns across platforms like Google Ads (Search, Display, Remarketing), Bing, Facebook, and Twitter.
- Google Ads certification.
- Knowledge of how paid media integrates with other digital channels.
- Familiarity with various digital marketing methods and channels.
- Google Analytics certification (preferred).
- Knowledge of programmatic advertising and affiliate marketing platforms (a bonus).
- Strong numerical skills and proficiency in Microsoft Excel, Google Analytics, and statistical tools.
The qualities we love:
- Thrives on challenges and enjoys solving complex problems.
- Is confident in communicating with clients and partner companies.
- Can organise and prioritise tasks effectively, even under pressure.
- Pays close attention to detail and has an analytical mindset.
- Brings a positive, proactive attitude to every project.
Are you a data-driven digital marketing professional with a passion for analytics and strategy? We’re looking for an experienced Digital Marketing Analyst to join our dynamic digital and creative agency, based in the heart of Edinburgh.
With 1 to 3 years of hands-on experience in Online Advertising, SEO, Analytics, CRO, and Social Media, you’ll be a self-starter capable of developing, implementing, and measuring the success of digital marketing strategies that align with client KPIs. You’ll thrive in a team environment, bringing a sound analytical approach, exceptional attention to detail, and a strong sense of commercial awareness.
Main Responsibilities:
- Develop and implement digital strategies for a portfolio of clients.
- Analyse and optimise digital marketing efforts to drive engagement and achieve objectives.
- Manage and analyse paid media campaigns across search, display, and social channels.
- Optimise clients’ organic search presence with strategic and actionable SEO recommendations.
- Provide insights and strategic guidance through in-depth data analysis.
- Take on leadership responsibilities, managing client accounts and marketing objectives.
- Conduct data analysis, generate reports, and present findings to support decision-making.
Key Skills:
- A proven ability to craft and implement successful omnichannel digital marketing strategies.
- Experience in increasing website traffic and conversions.
- Proficiency in online advertising across Google Ads, Microsoft Ads, and Meta platforms.
- Solid understanding of SEO, content marketing, social media, and CRO.
- Expertise in using Google Analytics and Google Tag Manager.
- Strong interpersonal skills and the ability to interpret statistics and spreadsheets effectively.
- Knowledge of programmatic advertising and affiliate marketing (advantageous).
- Fluency in a second language (a bonus).
The qualities we love:
- Is a great team player, ready to collaborate and contribute.
- Has a genuine enthusiasm for new technology and digital innovation.
- Takes a proactive, self-starting approach to their work.
- Excels at problem-solving and naturally takes ownership of their role.
- Can prioritise tasks effectively in a fast-paced environment.
- Enjoys being challenged and thrives under pressure.
Are you a seasoned SEO professional with a passion for driving digital success? We’re on the hunt for a Senior Search Engine Optimisation (SEO) Analyst with 2+ years of experience to join our Digital Marketing team in Edinburgh.
This is your chance to work in a fast-paced, innovative environment, collaborating with some of the world’s leading hotel and travel brands. As a key member of our team, you’ll take ownership of client SEO projects, devising strategies and implementing improvements that deliver measurable results.
Main Responsibilities:
- Lead client SEO projects and devise tailored SEO strategies.
- Conduct technical SEO audits to identify opportunities for improvement.
- Perform competitor analysis, content reviews, and keyword gap reporting.
- Enhance clients’ Local SEO presence and optimise organic keyword tracking.
- Train the SEO team, sharing your expertise to elevate their skills.
- Provide key SEO insights, actionable recommendations, and detailed reports.
- Support account management teams by addressing client queries.
- Stay updated on the latest SEO best practices and trends.
Key Skills:
- Expertise in Technical, On-Page, and Off-Page SEO.
- A full understanding of Google Search Console and Webmaster Tools.
- Strong knowledge of search engine algorithms and how they impact rankings.
- Experience with Local SEO strategies.
- Familiarity with Google Analytics, Google Tag Manager, and Data Studio (preferred).
- A solid understanding of digital marketing methods and channels.
- An analytical mindset with a keen eye for detail.
- A good grasp of business dynamics and effective use of the English language.
The qualities we love:
- Is a great team player and thrives in a collaborative environment.
- Has a genuine enthusiasm for new technology and digital innovation.
- Is a proactive self-starter who takes ownership of their role.
- Excels at problem-solving and enjoys overcoming challenges.
- Can prioritise tasks effectively in a dynamic setting.
- Welcomes challenges as opportunities to grow and succeed.
CULTURE
It may be a cliché, but we’re a people-powered business and our award-winning culture is integral to our success.
We aim to create a rewarding environment. One where everyone can be proud of their contribution, grow and be confident in their skills and expertise.
Our team is made up of a diverse range of different backgrounds, nationalities, skills and experience all coming together to form something stronger than the sum of its parts.
Since 2015, we have been accredited by The Investors in People Awards, which recognises our ongoing commitment to bringing the best out in all our employees. As the most valuable part of our agency, we invest in you.
BENEFITS
We believe in rewarding our team for their hard work. Annual profit is shared across the team, while our flexible and extra holidays offer a generous allowance, including your birthday off. Flexible working allows you to tailor your hours to suit whether you’re an early bird or a night owl.
Enjoy discounted travel with very special rates from selected clients and a contributory pension scheme available after three months of service. After a year, you’ll also benefit from private healthcare coverage. Employees can take advantage of childcare vouchers, travel loans and a cycle-to-work scheme. Our city-centre office boasts stunning views and convenient transport links, making your commute a breeze.
And our team knows how to have fun, with social events, payday treats and a drinks fridge filled with beer, wine, and G&Ts to toast our successes. Cheers!
Diversity & Inclusivity
Absolutely everyone is welcomed and respected at 80 DAYS. We celebrate individuality. Our recruitment policy is to attract and hire individuals on merit, regardless of gender, identity, race, nationality, ethnicity, age, religion or disability status. We’re proud of our diverse and inclusive agency culture.
Drawing from a wide pool of talent across creative and digital disciplines, there is no set type at 80 DAYS: just a formidable team of exceptionally talented individuals. We’re modest too.
APPLY TODAY
If you’re driven by creativity, ambition, and the power of collaboration, this is your opportunity to join a team dedicated to excellence. Let your ideas thrive and grow as we shape the future of travel marketing together.