If you’re in the corporate jungle, make sure you know a skillshunter
In 1967, Aretha Franklin famously sang “R.E.S.P.E.C.T. find out what it means to me” – now there’s a lady who knew the meaning of taking care of business. These days talent may be scarce, but it is available if you know where to look.
Tracking Talent = Have I heard of you?
Today’s best talent already works for a company, which gives them personal kudos, looks great on their CV and opens doors for the future. To compete, companies must work hard to build a positive reputation, which nurtures a community of potential candidates, even when there are no immediate vacancies to fill.
Think about the ambitions and expectations of the people you’re trying to attract and let these shape your communications. Make your content shareworthy and monitor social media to see how visible your brand is (hint – analytics, hootsuite and google search can all help here).
Candidates expect you’ll use tools like LinkedIn to create brand pages, gain their attention and keep them interested. Denholm clients benefit from BrandBox, to raise awareness and position them in the market.
Whatever you do, remember that tracking talent is a long term, forever evolving process.
Finding Talent = Do I know what you do?
As with any relationship, shared belief goes a long way to lasting happiness. Being able to clearly state how you’re different from the competition, using language and imagery your ideal hire will understand, is the best way to find like-minded individuals. It’s fine to make widgets, as long as those widgets meet your candidates view of the world e.g. they are industry leading, the most environmentally friendly, award winning for innovation etc.
The more specific you can be about your niche, the easier it will be to find the ideal talent. External consulting help can often identify or clarify the skills of most use to your organization, as well as keeping you abreast of associated job titles.
Attracting Talent = Do you meet my needs better than anyone else?
Attracting candidates is a conversation, not speed dating. Social media and services like Glassdoor and The Job Crowd have made it easier than ever to find out what it’s really like to work for a particular company - your reputation will go before you.
When seeking agency help, make sure they can fairly represent your company culture and add value to what is often a time sensitive process. Denholm interviews every candidate as standard – making your shortlist, shorter, and your vacancy filling, faster.
Engaging Talent = Do you deliver on your promises?
Signing a new contract is only the first step. Companies know that once on board they must do all they can to meet the expectations set.
Beyond recruitment and selection, make sure that your internal processes are consistent, personal and continually relevant to your employees. Send a clear message that you’re in it for the long term and there’s a good chance your employees will be too.
With over 14 years in executive search, recruitment and talent management, Denholm helps companies address each of these areas as standard.
Talk to Denholm
We are a search, recruitment and employer brand consultancy that specialises in commercial marketing, sales & digital opportunities. If you'd like to find out more, call us on 0131 554 6191 or email firstname.lastname@example.org.