BRUICHLADDICH DISTILLERY IS LOCATED ON THE SOUTHWESTERN TIP OF THE REMOTE HEBRIDEAN ISLAND OF ISLAY WHERE FOUR UNIQUE SPIRITS ARE DISTILLED. HOME TO BRUICHLADDICH, PORT CHARLOTTE AND OCTOMORE SINGLE MALT WHISKIES AND THE BOTANIST ISLAY DRY GIN.
Since Bruichladdich’s resurrection in 2001, our ambitions have gone beyond the simple idea of making and selling single malt scotch whisky.
Our goal was to be an antidote to the industry norm.
We set course to be pioneers, provocateurs and change makers. Reconnecting the land and the dram, re-evaluating the prescribed ‘rules’ of the industry, questioning where flavour comes from and understanding why agricultural ecosystems are important.
This was a journey that would go on to inspire an army of distillers and drinkers across the world.
And as we continue this path, we discover that the more we learn, the more we know we need to do.
Today, our commitments to people and the planet grow stronger, ensuring we use our business as a force for good.
With our empowered team, we pursue this bigger purpose and maintain our mission to create the most thought-provoking spirits we can.
We hope our actions will stimulate other entrepreneurial start-ups to emerge on our island home and further afield, each one adding richness and diversity, paving the way for an increasingly dynamic and self-sufficient future.
Bruichladdich have seen an exciting phase of accelerated growth.
The team are looking to recruit two new roles which sit within a newly created Global Digital Team, part of Bruichladdich Distillery’s Global Marketing Team.
The creation of this team will provide in-house specialist digital capabilities across distinct verticals within the digital arena; with full strategic ownership of the digital, DTC and ecommerce ecosystem and resulting consumer experience from awareness through to advocacy, on proprietary and 3rd party platforms.
The overall objectives of the new Global Digital Team will be to support the acceleration of Bruichladdich’s ambitions, champion the client-centric and DTC model and support the overall delivery of the Groups objectives across CRM and Ecommerce.
The Global Website, Search and Social Manager is responsible for the development, delivery and evolution of website, search and social channels, from strategic output through to bestin-class platforms and execution. They will set the direction for the single malts and The Botanist gin, taking ownership of an ambitious roadmap and pipeline that delivers the continual enhancement, elevation, optimisation and impact of the brand experience for consumers, to support near and long-term growth objectives.
Working closely with the wider Digital Team, Global Marketing Team and global markets, the position will play an important role in transforming the approach across the digital channels to unlock future performance through consumer-centric channel strategies and execution that can ultimately deliver meaningful relationships. This role is critical in ensuring that the brand websites, search footprint and social channels are strong and competitive levers in driving and scaling findability, visibility and credibility of Bruichladdich and its brands; with a specific emphasis on building awareness and engagement of consumers through excellence in both UX and CX and delivering a joined-up journey across channels and paid, owned and earned activities.
The successful candidate will be data-driven, inspired by insight and have previous experience of building and integrating ownable brand-building properties across multiple touchpoints and geographies into a holistic brand experience (including but not limited to web, search and social) that drives consideration through to conversion, with experience in an ecommerce environment. They will be able to think for the long term, deliver in the immediate term and drive strategy into action with experience of identifying digital tools and technologies that enhance, elevate and amplify real world and digital experiences.
The Global CRM and Ecommerce Manager is ultimately responsible for ensuring that Bruichladdich Distillery and its brands are poised to build strong and lasting relationships with consumers capable of driving meaningful growth; from the initial value exchange to deeper, two-way relationships that shape what they do and what they will offer in the future. With an emphasis on DTC communications and commerce in the immediate and future roadmap, this role has been created at an exciting and critical time for Bruichladdich Distillery.
The successful candidate will lead the global recruitment, analysis and protection of consumer data and embody a mix of strategic, operational, creative and technical expertise. They will develop a truly ownable CRM approach that enhances and elevates the experience consumers have with our brands from the inception of their relationship onwards. Experience of building B2C program propositions from the ground up and operating complex CRM programs globally (that support DTC and ecommerce output) will ensure a future-facing CRM strategy and best-in-class output, alongside a tangible roadmap that gives focus to all stages of the consumer journey.
The person stepping into this critical new role will be tasked with driving a step-change in the capability and advancement of Bruichladdich’s CRM in both consumer-facing and business terms. They will define the strategies and tactics that recruit, retain and respond to consumer data in increasingly meaningful ways and shape the infrastructure and output to deliver a competitive approach against external players within the category and beyond spirits. The successful candidate will have a depth of experience in leading high profile global CRM projects that involve multiple stakeholders at all levels and will naturally promote a collaborative and inclusive culture. The role has a close relationship with the evolution of the holistic DTC strategy (from products through to personalised experiences) and will be critical in supporting the strategic evolution, roadmap and delivery of the DTC and ecommerce ecosystem, led by the Head of Digital Marketing and DTC, across the next 12-18 months.
As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.
Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.
We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.
Your core duties will include:
You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:
We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.
Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option.
We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team.
You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.
Your key duties will include:
In addition, to be considered for this role, you must be able to demonstrate:
Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.
Counterfeiting is a significant economic and social issue.
The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.
As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.
And this is what we do, every day.
Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!
We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.
We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.