BRUICHLADDICH DISTILLERY IS LOCATED ON THE SOUTHWESTERN TIP OF THE REMOTE HEBRIDEAN ISLAND OF ISLAY WHERE FOUR UNIQUE SPIRITS ARE DISTILLED. HOME TO BRUICHLADDICH, PORT CHARLOTTE AND OCTOMORE SINGLE MALT WHISKIES AND THE BOTANIST ISLAY DRY GIN.
A VICTORIAN DISTILLERY RE-IMAGINED FOR THE FUTURE
Since Bruichladdich’s resurrection in 2001, our ambitions have gone beyond the simple idea of making and selling single malt scotch whisky.
Our goal was to be an antidote to the industry norm.
We set course to be pioneers, provocateurs and change makers. Reconnecting the land and the dram, re-evaluating the prescribed ‘rules’ of the industry, questioning where flavour comes from and understanding why agricultural ecosystems are important.
This was a journey that would go on to inspire an army of distillers and drinkers across the world.
And as we continue this path, we discover that the more we learn, the more we know we need to do.
Today, our commitments to people and the planet grow stronger, ensuring we use our business as a force for good.
With our empowered team, we pursue this bigger purpose and maintain our mission to create the most thought-provoking spirits we can.
We hope our actions will stimulate other entrepreneurial start-ups to emerge on our island home and further afield, each one adding richness and diversity, paving the way for an increasingly dynamic and self-sufficient future.
OPPORTUNITIES AT BRUICHLADDICH
Bruichladdich have seen an exciting phase of accelerated growth.
The team are looking to recruit two new roles which sit within a newly created Global Digital Team, part of Bruichladdich Distillery’s Global Marketing Team.
The creation of this team will provide in-house specialist digital capabilities across distinct verticals within the digital arena; with full strategic ownership of the digital, DTC and ecommerce ecosystem and resulting consumer experience from awareness through to advocacy, on proprietary and 3rd party platforms.
The overall objectives of the new Global Digital Team will be to support the acceleration of Bruichladdich’s ambitions, champion the client-centric and DTC model and support the overall delivery of the Groups objectives across CRM and Ecommerce.
Global Website, Search & Social Manager
The Global Website, Search and Social Manager is responsible for the development, delivery and evolution of website, search and social channels, from strategic output through to best[1]in-class platforms and execution. They will set the direction for the single malts and The Botanist gin, taking ownership of an ambitious roadmap and pipeline that delivers the continual enhancement, elevation, optimisation and impact of the brand experience for consumers, to support near and long-term growth objectives.
Working closely with the wider Digital Team, Global Marketing Team and global markets, the position will play an important role in transforming the approach across the digital channels to unlock future performance through consumer-centric channel strategies and execution that can ultimately deliver meaningful relationships. This role is critical in ensuring that the brand websites, search footprint and social channels are strong and competitive levers in driving and scaling findability, visibility and credibility of Bruichladdich and its brands; with a specific emphasis on building awareness and engagement of consumers through excellence in both UX and CX and delivering a joined-up journey across channels and paid, owned and earned activities.
The successful candidate will be data-driven, inspired by insight and have previous experience of building and integrating ownable brand-building properties across multiple touchpoints and geographies into a holistic brand experience (including but not limited to web, search and social) that drives consideration through to conversion, with experience in an ecommerce environment. They will be able to think for the long term, deliver in the immediate term and drive strategy into action with experience of identifying digital tools and technologies that enhance, elevate and amplify real world and digital experiences.
Global CRM & Ecommerce Manager
The Global CRM and Ecommerce Manager is ultimately responsible for ensuring that Bruichladdich Distillery and its brands are poised to build strong and lasting relationships with consumers capable of driving meaningful growth; from the initial value exchange to deeper, two-way relationships that shape what they do and what they will offer in the future. With an emphasis on DTC communications and commerce in the immediate and future roadmap, this role has been created at an exciting and critical time for Bruichladdich Distillery.
The successful candidate will lead the global recruitment, analysis and protection of consumer data and embody a mix of strategic, operational, creative and technical expertise. They will develop a truly ownable CRM approach that enhances and elevates the experience consumers have with our brands from the inception of their relationship onwards. Experience of building B2C program propositions from the ground up and operating complex CRM programs globally (that support DTC and ecommerce output) will ensure a future-facing CRM strategy and best-in-class output, alongside a tangible roadmap that gives focus to all stages of the consumer journey.
The person stepping into this critical new role will be tasked with driving a step-change in the capability and advancement of Bruichladdich’s CRM in both consumer-facing and business terms. They will define the strategies and tactics that recruit, retain and respond to consumer data in increasingly meaningful ways and shape the infrastructure and output to deliver a competitive approach against external players within the category and beyond spirits. The successful candidate will have a depth of experience in leading high profile global CRM projects that involve multiple stakeholders at all levels and will naturally promote a collaborative and inclusive culture. The role has a close relationship with the evolution of the holistic DTC strategy (from products through to personalised experiences) and will be critical in supporting the strategic evolution, roadmap and delivery of the DTC and ecommerce ecosystem, led by the Head of Digital Marketing and DTC, across the next 12-18 months.
CONTACT US OR APPLY HERE...
If you’d like more information about these roles WITH BRUICHLADDICH, please get in touch WITH DENHOLM ASSOCIATES today.
Thank you.
STEPH BUCKLEY
