We are Float

Float provides cash flow insight and financial clarity to help small businesses make more confident decisions and build stable and successful companies.

We are a global business with a strong customer base in core cloud accounting markets in the UK, Australia, New Zealand, USA, Canada, Singapore and South Africa. Float is part of a rapidly expanding global app marketplace that has grown around the core cloud accounting platforms. The cloud accounting ‘movement’ is changing the very nature of how businesses operate and what it means to be an accountant, meaning Float has a truly exciting opportunity to define what cash flow insight is and means for small businesses, accountants and their clients in the future.

We are at an exciting time in our journey. The importance of cash flow and scenario planning has never been higher in the current economic climate. Our market opportunity is huge and growing exponentially as cloud accounting awareness and adoption expands. We are looking for a dynamic and experienced marketing leader to join the team and help take us to the next level of global growth.

Nick Cole, CCO
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Director of Marketing

We are looking for a senior-level high-performance marketeer to drive measurable improvements to customer acquisition, retention, expansion and experience. You should have proven success in driving growth in a SaaS, b2b and/or b2b2c environment and willing to go the extra mile to help educate and support our customers, partners and your colleagues and be comfortable working in a fast growing organisation. You should have a proven track record of leading and growing a team and take pride in developing and mentoring ambitious, talented people. 

There are four central pillars to this role.

COMMERCIAL

You must be able to understand how to build the brand, strategic relationships and partnerships and think creatively about how we grow as a company.

ANALYTICS

You must be able to uncover and understand customer segmentation and user behaviour and structure our data, experimentation and reporting to show progress.

CREATIVITY

You must be able to look at things differently, think out of the box and find innovative ways of solving problems and communicating solutions.

LEADERSHIP

You must be able to inspire, challenge, support and motivate the marketing team.

Key areas of ownership include:

– Ideation, collaborative planning and direction of a multi-channel global marketing strategy to drive brand awareness, market adoption, retention and sustainable MRR growth

– Ensuring that the Float brand is positively and consistently represented, communicated and developed

– Continual review and understanding of changes to the market, consumer trends, customer needs and the activities of competitors, adjusting the Float marketing strategy and tactical brand activity as required

– Continual review, interpretation and harnessing of data and analytics to understand, define and exceed customer needs, measure customer experience and drive growth

– Accountability for key overarching marketing acquisition and conversion metrics and performance across all channels

– Collaborative identification and definition of key KPIs and reporting on the effectiveness of marketing campaigns

– Proactive leadership, mentorship and support of the marketing team to enable them to excel in their roles and grow

– Effective identification, delegation and support of key strategic tasks to team

– Collation, preparation and management of global annual budgets for the marketing department

KNOWLEDGE, SKILLS AND EXPERIENCE

You will have:

– Significant experience in a senior strategic marketing role within a commercial environment, ideally with a SaaS or product based high-growth business

– A proven track record in effectively developing and managing stand-out, high-growth marketing strategies across multiple channels and geographies in a comparable organisation

– Proven analytical capability to measure return on investment of marketing activity and understand, interpret and communicate performance metrics meaningfully

– A passion for developing and mentoring team development and growth

– A strong understanding of business, accounting and professional services firms

– Experience of working with and within a senior management team environment

This is a full-time role, however, we will consider flexible working, in addition to our benefits:

– 34 days paid holiday

– Four week sabbatical in your 5th year

– Company pension

– Free team lunches on Fridays

– Discounts through Perks at Work

– Enhanced family policies

For more details, contact Gareth Glen on 07432 466 624 or gareth@denholmassociates.com.

APPLY

Float’s mission is to give millions of small businesses a clear picture of their future cash flow so they can make confident decisions and build financially healthy companies. If you’re interested in helping give businesses the tools they need to succeed, please do get in touch.

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We deliver permanent and interim future-fit talent – creatively, sustainably and cost-effectively. Our end to end digital process starts here…

If you’d like our help, please give us a call or send us a quick brief. Our team are on standby to do the rest.

Head of Marketing for Vodka, Gin and RTDs

Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

Head of Whisky Marketing

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

CONTACT

If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

CONTACT

If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

CONTACT

If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

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FILL US IN

We deliver permanent and interim future-fit talent – creatively, sustainably and cost-effectively. Our end to end digital process starts here…

If you’d like our help, please give us a call or send us a quick brief. Our team are on standby to do the rest.

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LEVEL 1

Appears to...

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LEVEL 2

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LEVEL 3

Will do...

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