COPR 2020

Join the most talented doers & makers in the business

At Gleneagles, our values are our DNA. We’re dreamers. We celebrate difference and give back to each other, our guests, and our communities. We work hard, get stuck in, and make memories. We are grounded, leave egos at the door, and approach things with an open mind.

Opportunities at Gleneagles

With over forty operating departments, Gleneagles offers unrivalled opportunities across many different roles and disciplines. We can offer you a highly competitive rate of pay, generous holiday entitlement and a fantastic range of benefits.

Our commitment

Gleneagles is committed to equal opportunities in employment and recognises the growing demands on employees seeking to balance work and family responsibilities.

We're searching for a CRM Manager

One of Scotland’s finest and most iconic 5-star hotels and country estates, we are seeking a creative and energetic CRM Manager to join our growing team and support the performance drive across our brand’s marketing campaigns.

This is a rare opportunity, whether you’re joining us from an agency or an in-house role, to join at an incredibly exciting time as the brand grows and launches an additional property. You’ll have a passion for driving business and customer results and you’ll want to ensure we’re creating welcoming onward journeys for all of our customers. As an inclusive employer, we are open to having a conversation with you around flexible working.

Be part of ‘Our Glorious Playground’…

When Gleneagles first opened its doors in 1924, this magnificent countryside estate in the heart of Scotland was described as a “riviera in the Highlands”. Today, Gleneagles continues to offer an unrivalled array of attractions, including: luxury accommodation, some of the best dining experiences in Scotland, three championship golf courses, an award-winning spa and an exhilarating array of outdoor activities.

Here’s a bit more detail on what we see you doing in this role…

• You’ll be the go-to person for all CRM and Mailer activities across Gleneagles hotels; helping to understand our customers’ needs and the best way CRM can assist
• Leading the relationships across the business in delivering the best possible email experience for our business and subscribers; working with Revenue, Sales, Brand, F&B; you’ll ensure we have the right messages, crafted with the right balance of brand and commercial needs
• Working in collaboration with our Digital Product Manager and Performance Marketer to ensure customers have the right onward journey and share behavioural insights
• Building strong working relationships with the Corporate and international sales team to support their lead management communications
• Ensuring high retention and low attrition/churn rates across our customer segments
• Supporting the drive for revenue from CRM across Gleneagles hotels and assisting in strategy definition
• Growing our databases and segmenting them so we can reach the right people at the right time
• Driving new customer acquisition through onsite and on property sign-ups; working alongside our Digital Product Manager to strategically plan customer data acquisition and relevant journeys
• Analysing these databases, by profile customers, using email and GA reporting to the wider team on a regular basis
• Working with our data and business insight platform to develop pro-active CRM campaigns and contact strategies
• Developing and nurturing our membership customers to retain and grow the membership offering across multiple categories
• Developing our transactional email strategy to ensure our guests are communicated to at the right time in the journey, pre and post event, whether this is a rooms reservation, table for dinner, spa experience or a round of golf
• Employing best in class tools and strategies to ensure the journeys are personalised and relevant
• Driving new customer acquisition across all channels, demonstrating a clear understanding of a well-executed marketing funnel
• Development of loyalty and tactical propositions to improve retention from new business and incentivising repeat business

The kind of person we’re looking for…

• You have a minimum 3-5 years of working in CRM, either agency or client side, with in-depth experience of using GA, DataStudio and Excel, to help inform decisions
• Ideally, you have experience in the DotDigital platform, RFM modelling and our chosen business insight tool, Cognos
• We’d also love you to have Hospitality industry experience, however this isn’t essential
• You love data and measuring, whether something is successful or not, and applying those learnings
• Naturally curious, you’re eager to learn new ways of working, and to challenge conventional ways of delivering CRM, you want to innovate the channel for Gleneagles hotels
• You have an eye for intuitive design and user experience; you know if something looks good or not
• Attention to detail is a key skill; if something is out of place, you’ll spot it!
• You have a proven track record of successfully meeting deadlines
• You’re prepared to challenge to ensure the business is working on the right things at the right time; you take initiative and think outside of the box

What’s in it for you?
  • Competitive salary
  • Personal and professional development
  • 30 days holiday (including bank holidays) increasing with service
  • Pension Scheme
  • Life Insurance
  • Discounted golf membership and spa treatments
  • Discounted hotel stays (Gleneagles, Hoxton Hotels and 27 luxury hotels across Scotland)
  • 10% discount on Gleneagles retail products and the invitation to attend pre-sale events
  • Free ‘pay day’ lunch and monthly drinks offers
  • Refer a friend scheme
  • Volunteering days with a charitable partner of your choice
  • Personal membership to Perkbox, an employee perk platform offering a huge variety of discounts, a free Café Nero each week, and a cinema ticket each month, with our compliments
  • Contact us or apply here...

    If you’d like more information about the role at Gleneagles, please contact us today. Thank you.

    Kerry McFarlane

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    Head of Marketing for Vodka, Gin and RTDs

    Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

    The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

    The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

    Head of Whisky Marketing

    Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

    Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

    The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

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    We deliver permanent and interim future-fit talent – creatively, sustainably and cost-effectively. Our end to end digital process starts here…

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