A BEER FOR LIFE’S TRUE ORIGINALS
Innis & Gunn was born in a spark of originality, fuelled by the desire to walk a new path, to move beyond the everyday to something different, better, truly original. Our attitude is simple, it shapes everything we do and all that we are. We are all about the complete freedom to see the world differently, to think and act with innate originality. To be who we really are.
We believe the world is a better place when people can just be themselves. Their own authentic, imperfect, brilliant selves, in spite of self-doubt, not driven by a need to follow the trends and fashions that come and go. To be an original.
Our mission is to fuel a global movement of originality, creativity, passion, and purpose, through the beers we make, in the way we make them, and in the ways we celebrate the originality of others.
If you live your life honestly, happily, respectfully, imperfectly, and above all by just being you, then join us.
Be you, stay original.
ABOUT OUR BUSINESS
Whilst the vast majority of craft brewers will sell their beer in local and sometimes national markets, there are few who could claim to be strong on the international stage. From the outset back in 2003 we saw the opportunity that building our brand internationally presented us with, and in 2019 30% of our volumes and 28% of our turnover was generated by our international business. Our home market, the UK, has also shown strong growth, delivering 14% volume growth and 14% turnover growth last year.
This performance has been fuelled by the impressive growth of Innis & Gunn Lager, the largest and most valuable craft beer in Scotland, and sustained marketing investment behind our brand proposition Be You. Stay Original.
This unique proposition of authenticity and originality inspires an independent, self-confident and progressive attitude to life, the attitude of a true original. It has allowed us to meaningfully connect with consumers and become the UK’s most recommended beer brand.
DIRECTOR OF MARKETING
Reporting to the Commercial Director, this role will take ownership of all marketing and PR activity for the business in the UK and Internationally. The Director of Marketing will lead and develop the marketing team to deliver brand strategy for the key trading channels across core markets including, the On & Off trade, ecommerce/digital and the valuable High Street Retail business. The Director of Marketing will have full responsibility for budget spend (which is due to double in size over the next year) and as a member of the Exec Team, will contribute to influencing and shaping the wider business strategy.
With flexible home/remote-working – but with a minimum of 2 days p/w spent in Edinburgh – the Director of Marketing will be responsible for leading the development and implementation of long-term and annual brand strategies through a redeveloped Brand Positioning; implementing agreed brand strategies and building capability for a Digital First Marketing approach. The successful candidate will develop and adopt a suitable leadership style – directing, empowering, coaching and motivating – to suit rapidly changing market conditions and working environments.
To be considered, you will have a proven track record in marketing and brand leadership from within premium alcoholic drinks. With a strong preference for international/export brand management, you will have evidence of operating effectively at a strategic and board level, both as a curator and implementor of strategies. Ideally with both blue chip and SME exposure, you will have demonstrable leadership experience with the ability to inspire, develop and motivate high-performance (remote) teams. A visionary and not afraid to challenge the status quo and to drive change, you will be an expert in cutting edge digital marketing to get more people thinking, ‘This sounds like a beer I should try… I need to buy Innis & Gunn beer… I need to take a look at their website’.
You will be a natural entrepreneur who can converse with business leaders, founders and investors with ease and authority.
Finally, at Innis & Gunn passion for what you do is everything. In return for your talents, you’ll receive a generous salary, 15% bonus potential, E-share Agreement, Relocation Fees (if appropriate), Pension, Life & Petrol Expenses.