Reporting to the Commercial Director, this role will take ownership of all marketing and PR activity for the business in the UK and Internationally. The Director of Marketing will lead and develop the marketing team to deliver brand strategy for the key trading channels across core markets including, the On & Off trade, ecommerce/digital and the valuable High Street Retail business. The Director of Marketing will have full responsibility for budget spend (which is due to double in size over the next year) and as a member of the Exec Team, will contribute to influencing and shaping the wider business strategy.
With flexible home/remote-working – but with a minimum of 2 days p/w spent in Edinburgh – the Director of Marketing will be responsible for leading the development and implementation of long-term and annual brand strategies through a redeveloped Brand Positioning; implementing agreed brand strategies and building capability for a Digital First Marketing approach. The successful candidate will develop and adopt a suitable leadership style – directing, empowering, coaching and motivating – to suit rapidly changing market conditions and working environments.
To be considered, you will have a proven track record in marketing and brand leadership from within premium alcoholic drinks. With a strong preference for international/export brand management, you will have evidence of operating effectively at a strategic and board level, both as a curator and implementor of strategies. Ideally with both blue chip and SME exposure, you will have demonstrable leadership experience with the ability to inspire, develop and motivate high-performance (remote) teams. A visionary and not afraid to challenge the status quo and to drive change, you will be an expert in cutting edge digital marketing to get more people thinking, ‘This sounds like a beer I should try… I need to buy Innis & Gunn beer… I need to take a look at their website’.
You will be a natural entrepreneur who can converse with business leaders, founders and investors with ease and authority.
Finally, at Innis & Gunn passion for what you do is everything. In return for your talents, you’ll receive a generous salary, 15% bonus potential, E-share Agreement, Relocation Fees (if appropriate), Pension, Life & Petrol Expenses.