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INSIDER: Recruiter Denholm sees revenues rise on sector growth

New business in financial services, food and drink and tech has helped Scottish marketing recruitment specialist Denholm Associates grow revenues 13 per cent in the first half of the year.

The Edinburgh-based firm announced three new appointments and said it had also invested heavily in systems related to the EU’s new general data protection regulation. In February, Denholm also announced a partnership with compliance software specialist Amiqus.

“As well as high volume activity in specialist marketing recruitment, we’ve seen a big increase in commercial, marketing and sales assignments at board level,” said chief executive and founding director Nicki Denholm.

“In terms of industry segments, we’ve seen an uptick in both traditional financial services and FinTech, food and drink brands and the tech startup sector. It’s also notable that more clients are asking us to widen the net and look for candidates outwith the UK – while the perfect candidate could be in Stirling, they could also be in Shoreditch, Stockholm or San Francisco.”

The firm said Head of Agency Jackie Anderson and Head of Glasgow Fiona Todd had both been appointed to the Denholm Board, while Amanda Kho had joined Denholm’s Glasgow office.

“We are thrilled to now have Jackie and Fiona and their considerable experience and know-how on the board as we plan our next phase of growth,” said chairman John Denholm, who in 1984 co-founded Scottish creative agency Leith Agency, which is best known for its Irn-Bru adverts. “GDPR has been a big deal for us this year and rightly so because data protection is absolutely fundamental in the recruitment industry and we’re confident we now have best-of-class systems in place.”

Founded in 2002, Denholm’s client base includes Standard Life, VisitScotland, The R&A, Edrington Beam Suntory, Baxters and Skyscanner. Denholm opened a Glasgow office in 2017, continued to roll out its ‘BrandBox’ online employer brand tool, announced a partnership with fellow headhunting firm McGregor Bond and launched Inside Out, a standalone employer brand agency.

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Head of Marketing for Vodka, Gin and RTDs

Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

Head of Whisky Marketing

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

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