Eden Mill are working to create a world class luxury spirit brand and need to build a team that matches that ambition. For the right person, this opportunity could be a career defining moment, helping shape the brand, company, and long-term success of the business with the creation and management of a world-class Distillery Visitor Centre experience. You will be part of the exciting journey to build and shape Eden Mill over the coming years as we look to rapidly grow both revenues and our relationship with consumers and customers alike in the UK and internationally as a premium/luxury spirits brand.
You will be the face of Eden Mill’s Distillery Visitor Centre Experience with the aim to become one of Scotland’s top tourist attractions, providing daily tours of our contemporary distillery in St Andrews, as well as having a retail store, café and VIP dining and a bar. Working alongside the company’s Board and senior management team, you will bridge both the development of the Visitor Centre proposition, as well as overseeing the day-to-day operational workings of the Visitor Centre.
You will be responsible for the initial development of the overall experience proposition, including tours, retail store, café and VIP dining / bar area as well as the development of the organisational structure and recruitment of the required team to facilitate the opening and smooth running of the Eden Mill Distillery Visitor Centre as a 5-star visitor attraction.
You will take responsibility for the day-to-day operational management of all aspects of the Distillery Visitor Centre experience, ensuring flawless operational excellence in line with Eden Mill’s position as a premium / luxury brand including tours, retail, café & VIP dining/bar to operational opening in early 2024. You will lead the marketing strategy and activity of the Distillery VC Experience creating awareness, interest and ultimately driving visitors and reach and engage the primary target audience of High-Net-Worth tourists and golfers vising St Andrews from the UK and international markets. You will have full ownership of the annual P&L for the Distillery and Visitor experience as well as all staff alongside building relationships with key external partners, such as UK and international tour operators and 3rd party service providers.
Who you are:
An inspired, tenacious and talented individual with strong experience creating experiences that engage and inspire and world class customer service knowledge and execution. You will have excellent people management skills and be commercially aware and comfortable managing a P&L. You must have a passion for excellence and innovation in the pursuit of business growth and success. You will be structured, but passionate, creative, motivated, and an action-orientated individual and will resonate with an ambitious individual within retail and /or the hospitality sector.
As the business is small, but growing fast, a ‘sleeves rolled up’ attitude and approach will be required alongside the gravitas needed to be comfortable presenting strategy, activation & results/performance at Board level.