Simplifying the complex balance of customers, value and opportunity.

About Us

Optima Partners is an insight-led consultancy firm that helps large consumer businesses to unlock value in their customer bases. Optima delivers transformation towards customer-centricity by combining deep expertise in customer strategy, agile change, and design innovation. All this is underpinned by leading edge data science.

Leading consumer brands including OVO, Lloyds Banking Group, PayPal, BT, HMD Global and Biogen have achieved transformational change and delivered millions of pounds of incremental value thanks to advice and collaborative working with Optima. Unlike more generalist management consulting firms, Optima looks for opportunities to leverage existing technology investments and focuses on making clients self-sufficient in new ways of working and in embedding a culture of continuous improvement. Optima’s 100% client referenceability record is testament to this.

Optima continues to attract the best available talent to its ranks of employees and associates because of its dynamic growth, the interesting work, and the development potential.

Our Vision

A world where businesses create value with their customers and build enduring relationships

Our Mission

Enabling our clients to deliver customer-centric transformations

Our Values

What's next for Optima Partners?

Historically, Optima Partners has been a long-term partner of large, high-profile clients across a range of sectors. Through this, we have cultivated a strong reputation as customer-centric transformation specialists. As the world adapts to post-pandemic life, B2C businesses have realised the criticality of digital first operations and intelligent consumer value management across channels and business disciplines of Marketing, Sales and Service. This shift in attitudes has led to an increase in demand for the services that we offer.

In response to this and the growth we have achieved in recent years, we are committed to attracting and developing new talent with the goal of providing the best possible resource to meet our client’s expectations. In addition to this, we are making strides to be at the forefront of data sciences globally by employing industry leaders and collaborating closely with leading universities to again provide our clients with the latest and greatest in the world of data science.

Join our team

Optima Partners are currently undergoing a period of significant growth (50% YoY) and as a result of this we need to increase our market presence and optimise the way we work. In order to achieve this, OP have two key objectives.

1. Increase our client partners and better support existing client relationships

2. Increase and develop our talent pool to meet increasing demand

We would like our successful candidates to be both energetic and enthusiastic whilst possessing great interpersonal skills. Furthermore, the desired individuals will be excellent verbal and written communicators, confidently able to work both independently and as part of a team and will be heavily involved in driving the next phase of Optima Partners growth.

Careers

We are seeking an enthusiastic and energetic marketing professional with excellent digital marketing experience ideally in B2B for professional services to help drive the next exciting phase of our growth.

Your role will focus on developing and delivering our marketing strategy and plans covering communications and content, digital marketing, our website, blogs, social media profile and activity, and our customer seminar programme.

The goal is to build our voice in the market, increase awareness, and make a real contribution to our success. Specific targets will be agreed and you will be guided to help you achieve these.

A Typical Day 

Variety is the order of the day in Optima. You’ll design and own the marketing plan but it’ll be “hands on” working with colleagues, our partners and agency to deliver the results.

We have some of the global leading technology companies among our partners and co-marketing initiatives with Salesforce, Adobe, Pega, Microsoft, Celebrus and H2O will be part of your day to day routine. You’ll run our webinar and seminar programme which we call The Customer Sessions. This will involve working closely with our leadership team and with senior colleagues from our clients to deliver outstanding events. You’ll craft the social media messaging from that and make sure the headlines from these sessions are turned into blogs. You’ll have the chance to work with our roster of journalists to get our message into the right corners of our market.

You’ll look after our website and digital brand. Working with our agency you’ll be making sure that we respond to every opportunity to extend our reach and build our voice and brand in the market through blogs, posts and articles.

Skills

  • You will understand and have experience in building and managing a B2B brand. We need to cut through the noise and make our voice heard
  • Excellent digital marketing skills and professional experience with some exciting stories to share
  • Strong website and social media understanding
  • A fluent and confident writer with excellent communications skills. You’ll be confident curating our blogs and case studies and will be able to bring these to life
  • An eye for design, able to work closely with our agency to get the most out of their creative expertise 
  • Possess a keen eye for results. Data doesn’t phase you and you’ll be happy using Google Analytics

Qualifications

Honours degree and/or will have completed post-graduate training and/or a higher degree in a relevant marketing discipline. You may have a post-graduate marketing diploma such as CIM or IDM.

This role requires someone who has great interpersonal skills, is a good communicator, and lives and breathes organisation. You will be an excellent administrator with the ability to create and run effective operational processes. You will thrive in your environment and enjoy working as part of a tight practice management team. You will understand and embrace the day to day challenges of running a professional services business with high profile clients.

Our goal is to run a slick and efficient business and this role will be central to achieving that objective.

A Typical Day

Variety is the order of the day in Optima. You’ll be looking after our offices in Edinburgh, London and Bristol; making sure our HR admin is working efficiently and effectively; onboarding new colleagues and working with our HR partners, PurposeHR. You will enjoy organising company away days where the team comes together to work and play.

Skills

  • Excellent administration experience and skills
  • Great communicator and well-rounded people person
  • Team player but unfased by independent working
  • High level of PC and Microsoft Office literacy

Qualifications

Whilst a degree in a relevant discipline, or professional qualification is desirable, the key qualification here is excellent administrative skills with some experience and a “can-do” attitude.



Our packages are highly competitive. We offer excellent basic salaries plus generous bonuses for our top performers.

We invest in training and development to help each individual pursue their areas of interest and improve their professional skills.

Our wider benefits package includes “duvet days”, gifted Christmas days, our “better me” programme, and private health care, plus share options for the senior team.

Apply here

If you’d like more information about this opportunity with Optima Partners, please get in touch with Denholm Associates today.

STEPH HALLIDAY

SCOTT CAITHNESS

SENIOR CONSULTANT - MARKETING

Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.

SEARCHING FOR SALARY INSIGHTS?

DOWNLOAD OUR UK ECOMMERCE SALARY GUIDE HERE.

DOWNLOAD

Get our best practice guide to successful virtual hiring and onboarding today.

DOWNLOAD

Our Careering out of the crisis guide will give you some expert tips to start taking positive action towards a happier and more fulfilled working life.

DOWNLOAD

You can give us a call for more information about our Career Transitioning Support or you can simply download more details here.

DOWNLOAD

You can give us a call for more information about our Outplacement Support or you can simply download more details here.

Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

HIRING NEW SKILLSETS CAN BE TRICKY...

DOWNLOAD OUR NEW ECOMMERCE INTERVIEW GUIDE HERE.

ANDY MACEWAN

HEAD OF TECHNOLOGY, CHANGE & TRANSFORMATION

Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

APPLY HERE:

DATA ENGINEER

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

ANGELA MCCANN

DIRECTOR OF GROWTH

Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.

JAMES BLYTH

HEAD OF MANUFACTURING & ENGINEERING

James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.

OPTIMISE

CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
  • Expressiveness
  • Manner
  • Presence

LEVEL 2

Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials

LEVEL 3

Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns