Pike + Bambridge’s growth has been built on excellent client service, and long-standing relationships. We separate lead generation in to two distinct areas; direct and indirect leads. Whilst our indirect leads continue to grow, it is the direct leads the Head of Marketing will be focused on, bringing a rapid scaling up of the direct lead generation over the next 3 years. We are very clear about the market sectors we wish to target, the world of qualified professionals, and we focus on 7 core sectors those professionals work in:

• Law
• Accounting
• Financial Services
• Property
• Medical
• Insurance
• HR & Recruitment

We have a long-standing partnership with 2 organisations who assist us in reaching these clients, the Law Society of Scotland, and the Institute of Chartered Accountants of Scotland (ICAS). As the official vehicle partner for both, they have a commitment to marketing to their members on our behalf. This is an almost untapped resource at P+B, as we have not had the resource to mine this sufficiently. Our plan is to mirror these relationships with their English equivalents, as well as develop further partnerships with the likes of the Royal Institute of Chartered Surveyors (RICS) and others.

We also historically partnered with the Professional Footballers Association of Scotland and have a thriving Sport Division part of our business, meaning the marketing team have access to some fantastic long-standing brand ambassadors with significant media reach.

The role involves four main areas of specialism:

Digital Lead Generation

Create multi-channel lead generation campaigns for new car leasing. Develop content strategy and advertising strategy to market well-priced offers we know are competitive to our target market.

Company Brand Marketing

Supporting Senior Management Team and Board in developing external brand for various stakeholders including corporate scheme clients, recruitment, investors and others. Support board-level strategic goals in developing and improving PR around the business, both in terms of online presence, as well as offline.

Indirect Lead Generation Support

Support of Business Development team on branded collateral, events, PR and Awards. Work with sales functions to develop 3 year plan around marketing support for BD work, with particular focus on Managed Professional Schemes development and existing client referral schemes.

Marketing Team Management

Recruit, train and manage a team, with likely focus being an events specialist, as well as a social media specialist, whether external or internal.

At Pike + Bambridge, we pride ourselves on selecting the very best team members we can find for every role we recruit. On top of this, we offer incredibly detailed training to each and every team member who joins us.

All team members go through over 255 hours of training in year one, and are encouraged to take part in both personal and professional development, in the business as well as through external training programmes, often selected by the team member.

This focus on training distinguishes us from many of our peers, with the industry traditionally experiencing high staff turnover, both through the dealership network, as well as through online ‘call-centre’ leasing brokers.

We have a range of employee benefits including:

• A flexible, supportive working environment
• A company car, or cash allowance towards a personal car upon completion of probation period
• Company contribution pension scheme from Aviva
• Free health insurance upon completion of probation period
• An extra day of annual leave on your birthday
• Bonus Scheme based on overall company profitability, and linked to specific achievable role targets
• Company Share scheme. All Head of Functions will qualify for our company share option scheme, as we build towards the completion of our 3 year tactical plan

• Experience of planning, development and delivery of a digital lead generation campaign, within a volume market
• Developed marketing professional, able to balance the creative demands of the role, with a diligence and organisational skillset that befits a scaling and fast-paced environment
• Empathetic and performance-driven leader. Able to have candid and encouraging conversations with team members
• Excellent writing skills, with an attention to detail
• Growth-mindset – looking for a better way, and keen to learn and develop
• Passion for personal development, including reading the studying best practice organisations and individuals
• Looking to ‘get their teeth in to’ a 3 year project, with a willingness to ‘sweep the sheds’