Head of Marketing and Communications - Edinburgh
Good salary & excellent pension
Denholm are excited to be working with The National Galleries of Scotland on this fantastic opportunity. As an internationally renowned organisation that attracts 2.4 million visitors per year, it will offer the right individual a fantastic challenge and opportunity to make a significant impact across all of their venues in Edinburgh. This position will lead a team focused on growing its reach amongst audiences, increasing revenue and protecting and enhancing the organisation's reputation.
You will report directly to the Director of Public Engagement who is a member of the Senior Management Team, and lead a team of 8. Working across both marketing and communications disciplines to promote all aspects of the National Galleries including collections, exhibitions, education programmes, publications, shops, cafes, buildings and other activities. You will be responsible for providing a strategic audience focus, developing a clear brand strategy and a compelling digital engagement strategy. In addition, you will look to devise and oversee the implementation of an integrated marketing and communications plan and colleague engagement plan. You will also oversee and support the external communications team and their work developing and sustaining on and offline PR contacts in Scottish National and local media, UK and international media as appropriate to ensure sustained and in-depth coverage.
A key focus within the role will be to grow their digital channels and bring more of a customer relationship management approach as well as be the overall owner of social media channels within the plan. You will lead on the brand strategy, architecture and development in order to build awareness, presence and ensure clarity, style and coherence in all areas of interface between the galleries and the public. You will be responsible for the department’s budget and manage the Galleries external agencies – media buying, advertising, design, PR and digital agencies ensuring work of the highest standard.
We are looking for an individual who will be educated to degree level and will have proven experience in a strategic and leadership role in marketing and communications. You must bring a strong background in digital marketing and social media and be able to leverage technology for consumer benefit. You will bring extensive and demonstrable experience of dealing with the UK media at senior level – including crisis management skills in the public arena. You will motivate and drive the team through this period of change and also bring good experience of managing and utilising CRM systems to deliver results. You must be able to engage with key stakeholders and partners at all levels and a professional or personal interest in the arts and culture would be highly beneficial.
This is an extremely diverse role which will give you a great opportunity to make an impact for some of Edinburgh’s highest-profile venues across the city.