Very attractive with superb benefits
I’m on the look-out for an experienced Content Strategist to join a leading content marketing agency based in Edinburgh. Our client is a major player in the world of content and work with some of the world’s biggest Blue-Chip companies and offers a huge opportunity for ambitious and driven people to grow their careers.
As Content Strategist, you’ll be no stranger to the development of audience journeys, themes, messages and topics for both online and offline channels and have a real knack for reviewing, evaluating and summarising large amounts of information.
Key strategic responsibilities:
- Researching other industry models and staying abreast of industry best-practice in CMS.
- Help to develop core content marketing models: personas, audit/benchmarking, funnel, customer journey.
- Help to develop new models and specifically ROI metrics.
- Accompany Commercial Director/Account Director on selected new business meetings, as appropriate, or coaching other Content marketing specialists on the requirement.
- Writing selected thought leadership articles on the topic.
The must have’s:
- Experience in a content marketing agency is highly desirable.
- Minimum 3 years’ experience in marketing with a focus on content
- Experienced in use of social and search analysis tools to inform thinking.
- Experience of audience mapping and user persona’s
- Sophisticated appreciation for content marketing principles, techniques and effectiveness and ability to produce and productively critique creative output.
- Excellent desk research and polished presentation skills.
- Sophisticated influencing skills and sound commercial understanding.
- High standards of written and spoken English.
This is a highly strategic role and therefore requires candidates who have the ability to influence clients at a senior level, interrogate client briefs, conduct audits and analyse data. Please get in touch if you’d like to find out more information.
Find out more...
If you'd like more information on this opportunity, please get in touch today!
Jackie Anderson, Head of Agency, Principal Consultant
Call 0131 553 8054
Apply Now: Content Strategist