We’re working with a leading UK publishing company to find a new Marketing Executive to join the marketing and sales team.
The Marketing Executive will implement a retail and media strategy that can achieve ambitious print sales targets for two leading and iconic newspaper titles. This role will assist in creating the marketing plans for the printed edition of both newspaper titles and contribute towards overall marketing objectives and execute print campaigns. This role will support the Group Marketing Manager in the development of media, sales and retail strategies and be a main point of contact with the Scottish editorial teams.
- Marketing communications: Support the Group Marketing Manager in developing the marketing communications plan (print, radio, digital)
- Added value promotions: contact prospective partners to agree added value promotions to increase sales of the newspapers.
- Data analysis: Maintain an analytical and data driven approach to driving sales performance
- Agency management: Support Group Marketing Manager in development and creation of briefs for internal and external creative, media buying and PR agencies.
- Retail activations: Work with the Group Marketing Manager to review retail point of sale and branding and work with the retail team to devise and implement a retail strategy for both titles.
- Stakeholder management: Manage relationships with key stakeholders in marketing, editorial, commercial and circulation.
- Event management: required from time to time to support events team
- Partnerships: Execute partnership plans to promote the newspapers in Scotland to new audiences.
Ideally, you’ll have at least 2 years’ marketing experience either in media, sponsorship, events or agency. This is a fantastic opportunity for someone to take ownership of these iconic newspaper brands and increase sales and revenue.
Get in touch to find out more info.
Find out more...
If you'd like more information on this opportunity, please get in touch today!
Jackie Anderson, Head of Agency, Principal Consultant
Call 0131 553 8054
Apply Now: Marketing Executive