Digital Marketing Executive - SEO & PPC
£22k - £24k base, plus package
Do you have expertise in all things digital? With a particular focus on SEO and PPC? If so, please get in touch with us here at Denholm!
We are working exclusively with a fantastic financial services organisation in Glasgow, who is looking to recruit a results-driven Digital Marketing Executive - SEO & PPC, to assist in the development and execution of their digital marketing campaign activity across the business. Working closely with the wider marketing team, you will proactively manage and improve performance of the business' SEO and PPC accounts – focusing on the acquisition of new customers, driving leads and improving campaign efficiency.
Your responsibilities will include:
- Conducting on-site and off-site analysis of the company's SEO competitors, as well their own websites
- Regularly sourcing high-quality external links for core websites
- Using tools such as Google Analytics and Ahrefs to compile regular performance reports.
- Assisting the marketing team in the creation of high quality, informative SEO content.
- The creation of on-site and off-site SEO strategies for clients in various industries.
- Carrying out detailed keyword research according to the latest keyword strategies.
- Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
- Paying particular attention to any significant Google algorithmic changes.
- Run regular ad copy refresh and AB/CRO tests across the PPC accounts.
- Ensure lead generation volumes are maintained and improved from both SEO and PPC channels.
To be considered for this role, we are looking for the following skill set:
- Demonstrable digital marketing experience with a focus on PPC and Search Engine Optimisation
- A can do attitude with a willingness to learn and try new ideas
- Strong understanding and demonstrable experience of Adwords and Google Analytics/SEO tools
- Strong understanding of SEO techniques; link building, on-page optimisation, keyword analysis etc.
Sound like you? If so, please get in touch for more information!
Find out more...
If you'd like more information on this opportunity, please get in touch today!
Jonathan Watt, Senior Consultant
Call 0131 553 9314
Apply Now: Digital Marketing Executive - SEO & PPC