Senior Digital Marketing Executive
A well-known law firm with offices across Glasgow and Edinburgh, is looking to add an established Senior Digital Marketing professional to their Edinburgh HQ.
As Senior Digital Marketing Executive, you'll report into a Marketing & Communications Manager, and be the subject matter expert on all things digital for the firm. You will be responsible for the delivery of the digital marketing strategy, including management of the website, social media and email marketing for the firm and the related data mining and reporting.
The role will be data driven and include expert knowledge and implementation of the google suite of tools plus other communications and marketing tools to help deliver the strategic direction of marketing activity. Your remit will include (though will not be limited to):
- Delivering on cross sell marketing communications for the firm
- Creating and implementing digital marketing campaigns including email, social and supporting events
- Reporting on all digital marketing activity
- Improving campaign ROI by conducting regular post-campaign analysis which enables optimisation for future activities
- SEO and optimising digital content
- Working closely with the Communications & Marketing Manager and the Marketing Team
To be successful in this role you must be able to demonstrate a passion and drive to deliver for the customer, regularly using customer insights to inform campaign design and ultimately meet customer needs.
- Development of digital marketing communications campaigns – from conception, through delivery, to analysis
- Customer journey management across a multi-channel environment
- Communicating and presenting to various audiences
- Project management and great organisational skills
- A team player with a good understanding of other disciplines across marketing and communications
- A marketing qualification and membership of a professional industry body with regular CPD/skills updates
This is a fantastic and autonomous role for a digital expert looking to make their mark in a growing team. For more information, please call Fiona @ Denholm today!
Find out more...
If you'd like more information on this opportunity, please get in touch today!
Fiona Todd, Head of Glasgow, Director
Call 0141 212 2726
Apply Now: Senior Digital Marketing Executive