Senior Marketing Manager, Strategy & Planning

Glasgow

6090

£80,000 - £90,000 base, plus extensive package

A hugely exciting opportunity has arisen with one of our key financial services clients in Glasgow, who is looking for a Senior Manager, Marketing Strategy & Planning to join their new Strategy & Operations team. Opportunities like this don't come up every day! 

In this role, you will manage a team of six and will ensure that the business becomes a customer centric and purpose lead organisation, where the marketing team focuses on long term strategy as well short term deliverables. 

The Senior Manager, Marketing Strategy & Planning role is about…

  • Defining a clear marketing and customer strategy which are based on a strong and continually relevant customer, market and competitor factbase
  • Being one of the key players within the organisation in delivering a customer-centric bank through taking a horizontal, customer view across the business. This will require excellent critical thinking and influencing skills.
  • Leading the strategic marketing planning process for Brand & Marketing, including the coordination of key inputs, challenge and enterprise agreement to agree the forward-looking plan over the short, medium and long term
  • Ensuring consistent customer experience and messages across all three Franchises which delivers on our brand promise and company purpose

It’s essential you have…

  • Relevant experience in strategy and marketing
  • A Masters qualification such as an MBA from a leading business school
  • Extensive experience in managing strategic and annual planning cycles – ideally but not necessarily within other FS companies
  • In-depth understanding of marketing strategy development and execution
  • Insight experience either as a practitioner or user of market research and insight
  • An understanding of industry analysis, strategic analysis, competitor analysis, performance analysis, risk analysis
  • An ability to lead and inspire the Marketing Strategy and Planning team

As mentioned, roles like this don't come around often, so for more information please get in touch to discuss! 

 

Find out more...

If you'd like more information on this opportunity, please get in touch today!

Jonathan Watt, Principal Consultant

Call 0131 553 9314
Email jonathan@denholmassociates.com

Apply Now: Senior Marketing Manager, Strategy & Planning