The Brand Manager will be responsible for the management of the Bridge of Weir brand, working closely with the Sales, Marketing and Account Management teams to collectively support and deliver the brand’s commercial objectives.

Reporting to the Head of Marketing, core responsibilities will include:

• Brand Strategy: Work with the Head of Marketing and agency partners to develop and deliver the Bridge of Weir global brand strategy, creating and communicating a brand position which delivers competitive advantages for the market and resonates with key stakeholders
• Brand Insights: In partnership with the Marketing & Insight Manager, establish a brand performance framework to monitor, measure and evaluate the Bridge of Weir brand, its markets and its key customers
• Brand Campaigns: Support the development and delivery of a program of long-term brand campaigns and short-term sales activations across all marketing and communications channels
• Brand Advocacy: Engage and inform Bridge of Weir colleagues, and the wider audience of Scottish Leather Group employees, to provide a clear understanding of the Bridge of Weir brand and, in turn, empower colleagues to act as brand advocates and champions
• Brand Governance: Responsible for implementing brand guidelines and maintaining brand standards for all brand usage and activation, both with internal stakeholders and external partners including agencies and customers
• Agency Management: Manage agency partners (Brand & Marketing, PR, Digital) to ensure successful delivery of all campaigns. Focus on implementing and improving the briefing process, creative & content development, campaign execution and performance evaluation
• Budget Management: Responsible for managing the annual marketing budget, working with key stakeholders including Sales, Account Management and Finance to prepare forecasts and monthly reports

You will have a proven track record in a brand management role(s) working with international premium brands and:

• Will exude a passion for working with premium and luxury brands from any number of sectors including, but not limited to, automotive, premium spirits, luxury goods and consumer electronics / technology
• Will possess significant B2B and / or B2C brand and marketing experience
• Will be actively seeking an exciting opportunity to join a successful global business and have the scope and responsibility to develop and enhance a world-class brand to support and deliver the Scottish Leather Group’s Strategy 2025 ambitions
• Demonstrable ability to understand what makes our business successful with awareness of internal and external developments
• Strong track record of delivering against targets, in a way which is fast, agile and in line with our company values
• Have the capacity to achieve results by prioritising workload, effective time management and showing efficiency with resources available and monitoring progress
• Be experienced – and passionate – in creating new and improved products / ways of getting the job done
• Display ability to communicate in a style that is clear, concise, consistent and relevant for individual situations and understands, manages, and clarifies expectations