Brand Insight Senior Manager
Circa £70k base, plus extensive package
Are you a senior insight manager with significant experience in implementing consumer insight driven actions? If so, we want to speak to you! Denholm is working with a fantastic financial services organisation in Glasgow who is looking for a Brand Insight Senior Manager to join their growing business.
In this role, the Brand Insight Senior Manager will lead the generation and implementation of insight-driven actions focused at improving this brand.
The key responsibilities of the position are:
- Determining the long-term vision for the brand and market research programmes
- Leading the development and implementation of an insight strategy that delivers a robust and reliable understanding of brand and market performances across the whole enterprise
- Overseeing all ad-hoc brand and market research projects and managing all continuous brand & ad tracking tools as well as customer community panels
Leading the deployment of appropriate brand and market insights generation tools and data platforms to targeted audiences across the whole organisation
The experience you'll need to have:
- Extensive demonstrable experience, ideally acquired from a variety of sectors, in developing consumer insights and embedding at all levels of the organisation
- You will have an in-depth and thorough understanding of qualitative and quantitative research methodologies and techniques and be abreast with the latest developments and innovations in the area
- You will be skilled at developing strategic research plans to meet business objectives
- You will have project and people management experience
- As an engaging individual, you will enjoy building business relationships with colleagues throughout the bank and externally with agency partners
If this sounds like you, please get in touch to discuss further!
Find out more...
If you'd like more information on this opportunity, please get in touch today!
Jonathan Watt, Principal Consultant
Call 0131 553 9314
Apply Now: Brand Insight Senior Manager