Senior Manager Business Marketing (SME)

Newcastle area

6363

£65k base, plus package

Are you a senior marketeer with a background across B2B marketing, have previously worked for a big brand with a strong commercial focus? If so, we want to speak to you! Denholm is recruiting for a Senior Manager, Business Marketing role with one of our key clients in the North East of England. 

The Senior Manager will ensure the Marketing strategy is closely aligned to the overall 1, 3 and 5 year Business Division strategy, and is appropriately prioritised within the overall Brand & Marketing planning and budget constraints. Ensuring the strategies and plans deliver customer and commercial growth objectives of the Business Division, including

  • Translating the strategic marketing plan into an operational marketing plan for the SME business with associated targets and clear & stretching KPIs to deliver both the Business Division and Brand & Marketing goals and objectives
  • Collaborating with the Senior Managers for Strategy & Planning, Marketing Operations and across the Marketing Divisions to ensure appropriate budgets are allocated, deployed and marshalled to enable the objectives of the Business Division to be delivered
  • Driving towards an ambitious customer experience for the Business Division, embedding the brand promise and company purpose into every campaign, customer interaction and proposition
  • Command and control for the execution, co-ordination and prioritisation of campaigns (marketing, PR, social & brand), taking ownership of all communication channels
  • Analysing the effectiveness of campaigns against KPIs, working closely with the Senior Manager of Strategy & Planning to ensure spend is optimised across channels and divisions.
  • Ensuring that all marketing campaigns are delivered in a manner compliant with FCA, Data Protection, GDPR and other relevant regulations

It’s essential you have…

  • A proven and successful track record of translating the strategic marketing plan into an operational marketing plan for the SME business with associated targets and clear & stretching KPIs to deliver both the Business Division and Brand & Marketing goals and objectives
  • Previous experience of collaborating with the Senior Managers for Strategy & Planning, Marketing Operations and across the Marketing Divisions to ensure appropriate budgets are allocated, deployed and marshalled to enable the objectives of the Business Division to be delivered
  • Strong interpersonal skills, with the ability to build business relationships throughout the bank and influence
  • An ability to lead and inspire the Marketing team

If this sounds like you, please get in touch to discuss!

Find out more...

If you'd like more information on this opportunity, please get in touch today!

Jonathan Watt, Principal Consultant

Call 0131 553 9314
Email jonathan@denholmassociates.com

Apply Now: Senior Manager Business Marketing (SME)