Retail Media Planning Manager
We are working with a well-known UK Banking Brand who are going through a very exciting period of change. We have an exciting opportunity for an experienced Media Planning Manager to join a fast-paced and creative Brand & Marketing team either based in Glasgow or Gosforth.
Within the newly formed Marketing Strategy and Operations’ team, we’re looking for smart, ambitious, energetic individuals who want to be part of this very exciting journey. The successful individual for this role will ideally be a marketing professional with experience and a good understanding of media planning and digital marketing.
Day to day you will…
The Retail Media Planning Manager has overall responsibility for creating and delivering digital media plans that cut across all activity for the Retail franchise in order to ensure the smooth execution of media activity via the media agency.
The key responsibilities are:
- Owning the media and digital marketing budget which is central to delivering the “pioneering growth” ambitions of the Retail Franchise
- Guiding the creation of the franchise media plan for aggregator, PPC, display and paid social activity
- Managing flow of work into the media planning team from Retail Franchise Marketing teams
- Agreeing governance routines with external media agencies and key aggregators to ensure the smooth and safe day to day delivery of media activity
- Supporting the Marketing Operations team understand the effectiveness of retail media activities
Ideally you will have...
- Strong experience of media planning and delivering always-on digital marketing activity
- Knowledge and understanding of Google, Microsoft and Adobe tech stacks
- Strong experience in managing media agency relationships
- Commercially astute with proven ability to ascribe KPIs with tangible business value to media activities
- Strong interpersonal skills, with the ability to build business relationships throughout the bank and externally with media agencies
Sound like a role you’d thrive in then please get in touch.
Find out more...
If you'd like more information on this opportunity, please get in touch today!
Jackie Anderson, Head of Agency, Associate Director
Call 0131 553 8054
Apply Now: Retail Media Planning Manager