As the world’s most entertaining whisky club, sharing an impressive collection of its own unique and award-winning whiskies and experiences, they have recorded impressive growth since moving back to private ownership 5 years ago.

Central to continuing this, will be the appointment of a strategic and commercial marketing leader who can establish a sophisticated and joined up digital strategy. This will maximise income through e-commerce platforms and ensuring these are aligned to, and consistent with their clear brand position, messaging and experience.

The role will report to the Managing Director and will assume full end-to-end ownership of the successful eCommerce function and will include Sales, Marketing & Customer Service departments, for the UK & EU. The role will be responsible for developing marketing & Ecommerce strategies, with a focus on digital development and incorporating creative and unique marketing techniques to increase brand engagement, especially around CRO, AOV & CRM. You will be responsible for managing the full offline & online marketing mix, including SEO, PPC social, brand management and creative marketing. This will be allied to a strong commercial understanding as the role will also take on P&L responsibility for key sales channels. Over time, the role will include responsibility of further International websites and develop other Brand eCommerce sites.

The ideal candidate will be a proven leader and influencer, with strong all-round marketing and eCommerce experience and a desire to be hands on and lead by example, with the tenacity to drive the business into the next chapter of significant growth. You must be able to demonstrate an in-depth knowledge of both Digital & Brand marketing alongside a strong commercial acumen. You will bring an insight driven approach and will also relish coaching and developing a multi-functional team.

This is a fantastic opportunity to join unique organisation who’s focus is to deliver a positive environment where members can discover and enjoy the world of whisky. At this exciting time of their growth, it will require someone who can bring the drive and ambition to make a significant impact in terms of growth, while staying true to the brand and always delivering for is members.

For more details about this role, please contact Douglas Cross on 0131 553 8056 or douglas@denholmassociates.com.

The Scotch Malt Whisky Society is a club unlike any other. As well as being a place to connect with other like-minded whisky lovers, they are also internationally renowned for their mission: to provide members with an adventurous and fun journey of discovery of the world’s widest collection of single cask whiskies.

The reputation of SMWS has grown from strength to strength; apart from winning numerous awards for the quality of the whisky at International competitions, they were named Independent Bottler of the Year for the 6th time at Whisky Magazine’s Icons of Whisky 2018. On top of that they were also awarded Bar Group Operator for 2018. Reporting to and supported by the Operations Director, the EMD Manager will proactively and autonomously lead and work with the European Country Managers to deliver the SMWS Member Value Proposition and create memorable whisky experiences through wide-ranging activations across Partner Bars, festivals and tastings to generate membership growth and whisky sales. The focus lies in 6 key markets; UK, Germany, Sweden, France, Benelux and Austria with development in additional countries growing over time.

To be considered for this great, newly created role, you will be a dynamic drinks professional with a proven track record in sales and/or brand activation. Ideally with a passion for the finest scotch whisky and some European experience, you will be commercially minded, very customer-focussed, social media savvy and have the discipline and self-motivation to achieve company objectives.

In return for your talents, you’ll receive a competitive salary, 10% bonus and benefits. For more details about this role, please contact Paul McKernan on 0131 553 9964 or paul@denholmassociates.com.