Denholm Associates brand

D

Brand Manager (Leading whisky brand)

Glasgow

Competitive

My client is a leading name in the drinks industry with an exciting opportunity to work with their biggest selling brand. This role requires someone who understands consumer insight and customer engagement, someone who can bring fun and creativity to the brand with seasonal releases, new product development and packaging.

The Brand Manager is responsible for the creation and implementation of global brand initiatives that drive physical & mental availability in key markets. You will drive the global brand strategy and work collaboratively with key markets, channels and commercial teams to build execution and roll out plans in line with brand guidelines, and to achieve brand & commercial objectives. You will be integral in ensuring we are delivering against our company vision to be a driving force, renowned for building brands that stand out.

Key Result Areas
1. Brand Growth Strategy

  • Creation of global initiatives to deliver the strategy
  • Work with the Brand Controller to develop new products from concept to market launch
  • Develop platforms to build brand awareness
  • Create and roll out brand activation ideas, online & offline, to key markets
  • Create distinctive communication plans that reach & impact the brand target consumer across PR, influencers and content on paid, owned and earned platforms
  • Ensure master tools and assets are available to support lead markets and channels
  • Review brand performance and progress against key initiatives and report to the Brand Controller and Head of Brand

2. Creation and management of new product development

  • Development of new product price builds & commercialisation
  • Development of new product pipeline – domestic & TR
  • Packaging and design development of new products (agency management)
  • Full project management from concept to launch

3. Physical & Mental Availability

  • Manage the development of physical & mental availability initiatives in line with DVA (distribution/visibility/activation)
  • Execute brilliant market roll out/launch plans, online & offline, in domestic markets and travel retail
  • Development and excellent execution of hero visibility and visibility tools/assets
  • Develop and execute brand education tools/assets
  • Creation of BTL assets to support distributor & customer needs
  • Develop and deliver customer presentations

4. Deliver quarterly and annual brand performance & financial reporting

  • Interrogate brand P&L
  • Identify key market/customer issues
  • Provide recommendations for resolution
  • Prepare excel and PPT reports highlighting opportunities/challenges
  • Manage strategic marketing budget, ensuring spend is in line with plan and comprehensive measurement is conducted in order to improve marketing spend effectiveness

5. Measurement and evaluation

  • Identify KPI’s for key initiatives
  • Evaluate activity results against brand objectives and recommend stop/start/continue
  • Provide guidance to channel and market on how to optimise activity for maximum ROI

Key Success Criteria

Qualifications & Experience

  • Brand marketing experience in mainstream consumer brands, with demonstrable brand management exp.
  • Previous experience of developing and project managing new product Development
  • Proven track record of leading initiatives across cross-functional project teams (ideally international)
  • Experience of managing multiple stakeholders
  • A relevant business or marketing qualification

Knowledge

  • Knowledge of developing brand marketing plans
  • Digitally literate and content savvy
  • Thorough understanding of consumer touch points from shelf to digital media
  • Understanding of new product development including packaging design
  • Commercially astute with a good understanding of the brand P&L

Skills

  • Strong interpersonal skills
  • First class communicator
  • Ability to multi-task
  • Strong collaboration skills
  • Excellent project management & organisational skills

Personal Attributes

  • Motivated and passionate, remains positive in the face of ambiguity
  • Balance of creativity and logic
  • Strategic thinker who is not afraid to get their hands dirty and prove their own point
  • Excited by the process of taking an idea from the drawing board to in market execution
  • Relishes responsibility and is not afraid to pick up the ball
  • Acts on own initiative, completer finisher with a “we not me” approach

This role will be based in Glasgow 2 -3 days per week with the flexibility of hybrid working. You will be required to travel to other sites and internationally which may include overnight stays.

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CONTACT

Liz Parsons

If you’d like more information about this opportunity, please get in touch. We’d love to hear from you.

07432 467063

EMAIL ME

Denholm Associates brand

03303 359 818

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SCOTT CAITHNESS

SENIOR CONSULTANT - MARKETING

Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.

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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance
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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

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ANDY MACEWAN

HEAD OF TECHNOLOGY, CHANGE & TRANSFORMATION

Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

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DATA ENGINEER

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

ANGELA MCCANN

DIRECTOR OF GROWTH

Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.

JAMES BLYTH

HEAD OF MANUFACTURING & ENGINEERING

James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.

OPTIMISE

CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

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LEVEL 2

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LEVEL 3

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