CMO

Glasgow

Salary is negotiable, depending on experience

Denholm is delighted to have partnered with TheVeganKind (TVK) on this newly created Chief Marketing Officer (CMO) role.

TVK are based in Glasgow and would like their CMO to be present in the office at least half of the week.

Your Mission

As Chief Marketing Officer you will own the overall marketing strategy of the business, as well as driving innovation for all digital and DTC channels.

You will oversee and be responsible for P&L across all marketing channels (including PR, events, CRM, data, insight and UX) and working closely with the Product Lead, you will have responsibility for the full customer journey.

Your mission will be to bring to life the spirit, energy and passion of TheVeganKind across all customer touchpoints, delivering a best-in-class experience for all.

The Role

In this newly created position, no two days will be the same. You’ll work on a variety of projects and will be responsible for driving the brand forward. Your key responsibilities will include:

  • Researching and analysing market trends, brand demographics, consumer insights, pricing schedules, competitor products, and other relevant information
  • Creating and managing a digital marketing & Ecommerce strategy
  • Segmenting customer data, developing buyer personas and ensuring marketing activities are tailored and aligned to each of these groups
  • Approving and overseeing the creative development of promotional materials, PR campaigns, website content, advertisements, and other marketing-related projects
  • Working closely with the Commercial Director, Product Lead and their teams on the creation and launch of new product lines or ranges
  • Tracking all marketing activity and presenting results back to the Board
  • Managing spend within an agreed budget
  • Fostering a collaborative culture – incorporating the business values and being a catalyst for change in people and product to drive growth and success
  • Building a team to have confidence, flair, creativity, and ownership by setting specific goals and encouraging everyone to deliver best in class service internally and externally
  • Continuing to evolve the team structure to ensure alignment with the marketing strategy.
  • Leading by example, with your sleeves rolled up – being a true team player

About You

You’ll be looking to make a big impact in a young, pacey and dynamic environment. You’ll be passionate about growing a brand and be able to turn your hand to every area of the marketing function. Specifically you’ll have to have: 

  • At least 10 years’ experience in a senior marketing role, ideally within the food and drink sector
  • Strong multi-channel marketing experience – including PR, brand, and online
  • Strategic digital marketing experience with an understanding of affiliate marketing, social and community (including influencer management)
  • Proven leadership experience – demonstrating the ability to inspire, develop and motivate teams and peers
  • A creative thinker, with the ability to read the market and think outside the box
  • Budget management experience and a strong commercial understanding
  • Analytical skills with ability to produce meaningful insights to inform and drive actions and highlight opportunities
  • A pro-active, dynamic, ‘can-do’ attitude

If you meet the above criteria and are interested in joining this leading business – please contact Fiona @ Denholm today!

APPLY HERE

CONTACT

Fiona Todd

If you’d like more information about this opportunity, please get in touch. We’d love to hear from you.

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FULL STACK UX DESIGNER

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DIGITAL PROGRAM MANAGER

JOB TITLE

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

Sponsorship & Events Manager

The Loch Lomond Group are seeking a commercially-savvy Sponsorship and Events Manager to join the marketing team.

You will be responsible for developing Loch Lomond Group's sponsorship and events strategy and delivering a program of activities and partnerships that will support the business growth ambitions. Other responsibilities include managing renewals and negotiations, overseeing communication with sponsors as well as aligning business and market needs.

The Sponsorship & Events Manager is a key role in the business. We are looking for a dynamic, entrepreneurial and driven professional who has an understanding of how to build brand advocacy through sponsorship and events. You will ideally come from a marketing and sponsorship background in spirits or have a passion and understanding of the category and its nuances.

This is an incredible role and an exciting time to join one of the most talked about spirits companies in the marketplace. If you think you have the magic that they are looking for, get in touch today!

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Digital Channel
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Digital COMMERCE DIRECTOR

Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management.

Coming from an agency or consultancy environment, at Account Director level, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies
  • Attracting and retaining profitable clients across a range of sectors
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business
  • Curating, nurturing and managing a team of talented associates

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for several Communication Advisors to join our fast-growing team. You’ll have previous agency experience at Account Manager level and be passionate about delivering excellent results for clients.

You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors. Your expertise might lie in marketing, creative projects and digital content, turning bright ideas into impactful campaigns. Or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships.

Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Developing and delivering a wide range of project and campaigns
  • Creating compelling content that engages audiences and influences behaviour
  • Managing the delivery of creative, design and digital projects
  • Retaining and growing activity with existing clients by delivering exceptional results
  • Producing winning proposals and pitches to secure new business
  • Creating strong relationships with our clients, colleagues and associates
  • Delivering high-quality work on time and on budget and with passion
  • Actively measuring, evaluating and reporting performance

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • Exceptional writing skills and real attention to detail
  • Great client management, communication and presentation skills
  • An ability to work at pace across numerous clients and projects
  • Creativity, confidence and calmness under pressure
  • That you’re a strong team player, who can inspire colleagues to deliver great results
  • Excellent planning, prioritisation and project management skills
  • A delivery-focussed attitude
  • A desire to learn, develop and grow

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