Community Marketing Lead


£35000.00 - £40000.00 per annum + Benefits and Share Options

Denholm Associates are delighted to be working with EdTech for good company Present Pal in their search for a Community Marketing Lead.

The Community Marketing Lead will be responsible for developing, managing and growing their community through social media and generating awareness and demand for their innovative app. You will be a key part of a creative and fast paced team that’s delivering on an ambitious strategy to reach new audiences and expand into new markets.

As one of Glasgow’s ‘coolest tech start-ups’ (DIGIT) and Microsoft’s first-ever European AI for Accessibility partner, Present Pal are building life-changing inclusive technology to help people really unlock their potential.
Accessibility, as one of their key company values, is at the heart of everything they do and they have ambitious growth plans to be the leader in world class presentation support software, so that everyone has access to the same opportunities through assistive technology.

They launched the Present Pal app in 2018 and are now supporting over 7000 learners and presenters in Higher Education in the UK and North America with big plans to expand even further.
If you are ready to join a brilliant team who are all committed to levelling the playing field through EdTech then we’d love to talk to you.

What you’ll be doing:

  • Building awareness, community and content strategy for growth, alongside the CMO.
  • Develop, cultivate and manage community brands to drive demand and growth for Present Pal.
  • Research and build a network of brand ambassadors to support the community and develop content as part of the strategy.
  • Develop the Present Pal brand as one that truly engages with its customers and earns the trust of the community.
  • Act as brand advocate to ensure consistency across all communication channels.
  • Build and establish an organic presence primarily on TikTok and Instagram along with managing our Facebook, Twitter and Linkedin channels.
  • Establish community and social benchmarks and metrics using a data-driven approach ? Track and report on and manage the real-time tracking of KPIs and metrics
  • Interpreting engagement metrics and reporting on performances.
  • Collaborate with the marketing team on concepts for content, new ideas and trends that might be around the corner.
  • Support the content creation including video, photography and blogs, which can be used to support future campaigns.
  • Organise and participate in online and offline events to build community and boost brand awareness.
  • Support the marketing team on general campaigns and activities wherever help is needed! Skills and experience

We’d like you to have:

  • Proven experience in developing, managing and growing successful communities.
  • Experience launching community initiatives (e.g. launching an ambassador program or creating an event series).
  • Proven understanding of the full marketing funnel from awareness to conversion to advocacy.
  • Experience of identifying, tracking and setting targets for relevant community metrics.
  • Hands-on experience with social media management for multiple brands.
  • Strong knowledge of online marketing and marketing channels, especially Tik Tok.
  • Ability to interpret website traffic and online customer engagement metrics.
  • Brilliant attention to detail and ability to multitask.
  • Great copywriting and the ability to adapt TOV for multiple audiences.
  • Excellent communicator and listener and attention to detail.
  • Basic graphic design and video editing experience (e.g. experience using the adobe suite). Nice to have
  • Experience growing and nurturing various audiences across the UK and US social media.
  • Experience targeting students in Higher Education via communities.
  • Exposure to the end to end marketing lifecycle.

About you:

  • You’ll thrive being part of an early-stage startup, with all the challenges and excitement that brings. You’ll need bundles of resilience to cope in a fast paced environment, a can-do attitude and the ability to roll your sleeves up wherever required!
  • You’ll have a growth mindset and be able to adapt comfortably with all the change that comes in a startup environment.
  • You’ll bring a positive energy to the team dynamic – we are a tight and extremely collaborative team so you’ll be someone who is passionate about sharing knowledge and learning so that the team pulls together.
  • You’ll be ambitious for growth both personally and for Present Pal – we’re learning all the time and you’ll want to be too.
  • You’ll be genuinely passionate and excited about the opportunity to interact with interested users day in, day out. You’ll take a user-first approach, and have the ability to easily switch between thinking creatively and analytically to help our users.
  • You’ll be someone who always wants to be ahead of the curve and keeping a beady eye on new trends and what’s coming next.
  • It would be fantastic if you have a passion for accessibility, and a keen interest in levelling the playing field through Ed Tech.

And for you:

  • Salary [DOE]
  • EMI share options – we want everyone to have a share of the success!
  • Generous holiday allowance of 33 days including your birthday day off.
  • Flexible working, we give you the opportunity to be flexible around your working day
  • Company pension scheme.
  • Fantastic personal development growth opportunities.
  • Regular creative team sessions.
  • Assistive technology support package – we mean what we say about accessibility and we’re happy to look at any reasonable adjustments you might need either within the recruitment process or when you’re working with us.
  • The opportunity to work with an incredible bunch of folk who are committed to making real impact through tech for good – and having fun along the way



Gareth Glen

If you’d like more information about this opportunity, please get in touch. We’d love to hear from you.



Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.




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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business

In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.







Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.



Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.



James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.


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