Digital Development Campaign Manager

Glasgow

£40k - £45k base, plus benefits

Do you have experience across account management and sales with a passion for digital? If so, we want to speak to you! 

Denholm is working exclusively with one of its key financial services clients in Glasgow on a Digital Development Campaign Manager position. In role, you will be responsible for working across the e-commerce business channels of pay-per-click, affiliate sales, e-partnerships and social media. With overall responsibility for driving converting traffic to the business website. This is where the digital knowledge and expertise come in!

The account management/sales experience is required as you will be acting as a brand ambassador, communicating with partners, third parties, the media and clients through a variety of channels to maintain media channels that will deliver continued sales growth. 

Main responsibilities in this role: 

  • Digital media management including development of e-marketing campaigns, e-partnerships, objectives, targets, budgets and results metrics on areas such as social media, PPC and affiliate/aggregator marketing.  
  • Drive profitable customer recruitment through digital campaigns, working closely with our media agency and driving their performance to target.
  • Maintain the sales pipeline and constantly seek to deliver new pipelines via new digital media channels, e-partnerships or diversifying and growing within existing media channels.
  • Develop a solid working relationship and effectively manage digital agencies to deliver to sales targets.
  • Prepare sales forecasts, campaign analysis and present findings to senior management.
Key experience required:
  • A Marketing Degree or strong sales background in digital media development.
  • Experience of driving and meeting sales targets across online media channels – at least 3 years, ideally 5.
  • Strong sales focus and evidence of identifying new media opportunities and developing channels that drive converting traffic a must.
  • Results and commercially focused – with a proven track record of identifying and implementing new media channels / e-partnerships, as well as growing and maintaining existing ones.
  • Experience of managing agencies to sales targets within budget essential. 

If this is a strong fit with your background, please get in touch to discuss further.

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Head of Marketing for Vodka, Gin and RTDs

Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

Head of Whisky Marketing

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

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