Denholm are delighted to be working with a global premium spirits organisation who are looking to take digital discovery in the category to the next level. As the subject matter expert in digital marketing, the Digital Discovery Controller will with a focus on the Single Malt Whiskies, with specialist knowledge of the 5 common digital competencies:
- Demand / Awareness Generation
- Demand Conversion / Customer.com
- Performance Marketing – Data Driven Digital
- Technical Analytics / Website and Platform Management
- Content Marketing
We are looking for a digital pioneer who champions the Digital Discovery Toolkit, providing direction, thought leadership and supporting planning tools to Brand and Market Teams. You will play a pivotal role in supporting the Head of Communications by running the communications and digital central teams – budget, team, strategic projects.
Additional responsibilities include:
- Plays active role steering digital resource across the business
- Leads digital measurement, working in close collaboration with Market Teams – experience of working across USA and Asia is required
- Leads development of our consumer facing digital platforms, websites, email marketing, instore apps
- Serve as chief evangelist for the Digital Brand Marketing and how the business ensure their whiskies stand out online, drive consumer discovery and purchase.
If you are a digital native, who can drive digital transformation and bring global experience to the table, please get in touch today!