Denholm Associates brand

D

Digital Marketing Manager

Edinburgh

COMPETITIVE SALARY

If you live and breathe digital marketing, then this job is for you. Johnson Carmichael are looking for a Digital Marketing Manager to develop, implement, track and optimise our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

What will this role be doing? 

The successful candidate will be responsible for but not limited to:

  • Assisting the Marketing Partner/Marketing Senior Manager with setting digital priorities for the function, brainstorming new and creative growth strategies
  • Overseeing digital project budgets
  • Coaching other members of the team
  • Managing and collaborating with any external agencies – web development, etc.
  • Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns in conjunction with digital agency support and other marketing team members, ensuring brand guidelines are adhered to.
  • Planning, building and maintaining our social media presence
  • Measuring and reporting on performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
  • Identifying trends and insights and optimising spend and performance based on the insights.
  • Planning, executing, and measuring experiments and conversion tests
  • Collaborating with internal teams and external agencies to create landing pages and optimise user experience.
  • Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluating emerging technologies – providing thought leadership and perspective for adoption where appropriate
  • Ensuring the team are following correct policies and best practice procedures

What experience & qualifications are we looking for? 

Essential:

  • Previous experience working in a similar position
  • Proven working experience in digital marketing, Ideally a minimum of 2-3 years.
  • Proven working experience in digital marketing
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong analytical skills and data-driven thinking
  • Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages
  • Solid knowledge of website analytics tools (e.g. Google Analytics, etc.)
  • Working knowledge of ad serving tools
  • Experience working with agencies on the set up and management of PPC campaigns across platforms
  • Experience writing copy for the web, in particular blogs
  • Experience showing clear ROI and analysis of campaigns through digital reporting experience
  • Formal qualification in marketing or a related field

Does this sound like you? Are you looking for a fresh challenge, to really lead on the digital strategy within a leading accountancy practise? We would love to hear from you! Contact Kerry @ Denholm or apply via the link

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Kerry McFarlane

If you’d like more information about this opportunity, please get in touch. We’d love to hear from you.

0141 406 8415

07947 377 487

03303 359 818

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Denholm Associates brand

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DIGITAL PROGRAM MANAGER

JOB TITLE

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

Sponsorship & Events Manager

The Loch Lomond Group are seeking a commercially-savvy Sponsorship and Events Manager to join the marketing team.

You will be responsible for developing Loch Lomond Group's sponsorship and events strategy and delivering a program of activities and partnerships that will support the business growth ambitions. Other responsibilities include managing renewals and negotiations, overseeing communication with sponsors as well as aligning business and market needs.

The Sponsorship & Events Manager is a key role in the business. We are looking for a dynamic, entrepreneurial and driven professional who has an understanding of how to build brand advocacy through sponsorship and events. You will ideally come from a marketing and sponsorship background in spirits or have a passion and understanding of the category and its nuances.

This is an incredible role and an exciting time to join one of the most talked about spirits companies in the marketplace. If you think you have the magic that they are looking for, get in touch today!

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Digital Channel
Development Manager

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Digital COMMERCE DIRECTOR

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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management.

Coming from an agency or consultancy environment, at Account Director level, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies
  • Attracting and retaining profitable clients across a range of sectors
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business
  • Curating, nurturing and managing a team of talented associates

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance
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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for several Communication Advisors to join our fast-growing team. You’ll have previous agency experience at Account Manager level and be passionate about delivering excellent results for clients.

You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors. Your expertise might lie in marketing, creative projects and digital content, turning bright ideas into impactful campaigns. Or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships.

Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Developing and delivering a wide range of project and campaigns
  • Creating compelling content that engages audiences and influences behaviour
  • Managing the delivery of creative, design and digital projects
  • Retaining and growing activity with existing clients by delivering exceptional results
  • Producing winning proposals and pitches to secure new business
  • Creating strong relationships with our clients, colleagues and associates
  • Delivering high-quality work on time and on budget and with passion
  • Actively measuring, evaluating and reporting performance

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • Exceptional writing skills and real attention to detail
  • Great client management, communication and presentation skills
  • An ability to work at pace across numerous clients and projects
  • Creativity, confidence and calmness under pressure
  • That you’re a strong team player, who can inspire colleagues to deliver great results
  • Excellent planning, prioritisation and project management skills
  • A delivery-focussed attitude
  • A desire to learn, develop and grow

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