Denholm Associates are delighted to be partnered with Float on their search for a Director of Marketing to join their exceptional team.
Float is an award-winning cash flow forecasting and financial intelligence software for business owners, bookkeepers and accountants. With offices in Edinburgh and Australia, Float have experienced fast growth since their launch and now have market share across Australia, New Zealand as well as the UK with ambition to grow and scale further. If you would like to become part of this exciting global journey which promises to be challenging and rewarding in equal measure, then please read on. This is a fantastic opportunity to join a people first, agile and ambitious company.
Leading a team, you will be responsible for the development and implementation of a multi-channel global marketing strategy to drive brand awareness, market adoption, retention and sustainable market growth. Understanding key market changes and customer needs will be critical to inform the marketing strategy and tactical brand activity. Overall accountability for the overarching marketing acquisition and conversion metrics and performance across all channels is also key to your role, understanding the levers to pull to ensure growth. Moreover, you will work closely with your team to ensure development goals are achieved enabling them to excel and grow.
In terms of experience we are specifically looking for someone from a B2B and/or B2B2C SAAS background and ideally where someone is operating at the next level of growth phase from Float-having been through that journey certainly would be a bonus. Someone who can bring ideas, fresh thinking, a test and move on approach and drive innovation is critical in shaping their strategic marketing plan. We are looking for someone who understands metrics, personas and demand generation and who can share that thinking with the existing team. Above all, we’re looking for high levels of curiosity, innovation, a results driven approach with buckets of humility and transparency. You will be a proven leader with the ability to nurture and coach your team in keeping with their ethos. The ability to think strategically yet combine this with tactical hands on supports is critical.
Although all employees are currently working remotely, we are ideally looking for an Edinburgh/Central Belt located candidate who will be able to work in the office when normal distancing resumes. Some flexibility for candidates who live outside of Edinburgh will of course be offered. Of equal, or greater importance, is Float’s determination for diversity. People from different backgrounds bring a different way of thinking and therefore applications from a wide variety of backgrounds will be welcomed.
If you are interested in this position please send in a CV and cover note explaining why you are interested in the position and why you feel your skills and experience match the profile we are looking for.