Global Communication Manager

Glasgow

£38000.00 - £42000.00 per annum + plus excellent benefits

I have been retained by a market leading spirits business to find them a talented Global Communications Manager to join their Whisky Discovery Team, which exists to ensure their whisky and whisky making are celebrated by strategic external audiences, and that we build our corporate reputation as whisky makers at home and in key international markets. This Global role will be a first rate story-teller, leading the whisky discovery programmes and will develop effective communication programmes to drive discovery and recommendation for our whisky and whisky making, with a focus on their four most recognisable, top 20 whisky brands. Key Consumer Markets include UK, USA and agreed targets in Europe alongside strategic industry and media audiences at a global and regional level.
1. Develop Whisky Discovery Approach

  • Develop programmes to drive discovery for Single Malt brands within world of whisky
  • Develop communication activity that articulates each brand’s purpose and ensures their whiskies stand out
  • Collaborate with Global Brand teams to translate commercial / consumer Key Job To Be Done to effective world of whisky communication programmes
  • Provide structured direction to Markets to enable teams to ensure they are present / active in world of whisky
  • Support Market and Brand through coaching, co-creation and structuring approach including measurement
  • Collaborate with Brand to ensure effective Whisky Discovery guidance is issued to Markets within Brand Planning
  • Collaborate with Head of, to refine the strategy and play an active role in relevant cross functional teams

2. Represent their award-winning Single Malt externally

  • Play an active role bringing brands to life online, and build your presence as a Key Opinion Leader
  • Achieve agreed metrics for engagement online / offline with key individuals in industry / media
  • Support senior members of the Marketing and Whisky Making Teams to do the same
  • Seek out thought-leadership on effective drinks-content
  • Harness industry news, awards and data to fuel their news externally

3. Partner Whisky Making to develop their role in communication and presence within the World of Whisky

  • Collaborate with Head of, to ensure the Whisky Making Team have a defined role within Whisky Discovery
  • Collaborate to to harness content from whisky making ‘in action’ and develop the whisky archive
  • Manage Whisky Maker’s appearances at industry events and in media and social media presence
  • Seek out insight garnered from conversation in industry, provide input to key product story, as assigned.
  • Support approach to ensure whisky makers are active in industry
  • Develop content to amplify their whisky and whisky making news online including content capture at each distillery

4. Project Manager key initiatives within the Whisky Discovery Agenda

  • Project Manager on key whisky discovery initiatives for key brand /in key markets, as assigned
  • Develop activity to ensure they capitalise on key moments in the whisky calendar, and in the brand calendar
  • Structure the opportunity with Key Opinion Leaders to harness insight, incorporate to key internal initiatives, and the business are valued partners to key people in industry media
  • Own the external communication calendar, collaborating with Corporate Brand and UK Brand Teams to ensure they effectively harness opportunity to drive reach year-round
  • Collaborate with Brand Home and Brand Team to develop the programme for Whisky Festivals / Local Events and harness the reach potential in Industry and World of Whisky

5. Manage World of Whisky Media Engagement Programme

  • Own the Press Office Function, with appointed Press Agency, collaborating with Brand and Key Markets
  • Support World of Whisky Press Agency Function in key markets (currently USA and China)
  • Collaborate with Head of and Experience Team to develop Engagement Programme to ensure their Single Malt is endorsed and featured in the world of whisky, with a clear role by brand, and Brand Team appropriately consulted
  • Ensure solutions are proactively communicated and enable teams to participate / amplify the programme.
  • Deliver programme to engage strategic industry, media and key opinion leaders in order to secure feature
  • Structure approach to measurement and evaluation to ensure ongoing refinement of the programme

6. Support the Head of Comms to structure the discovery role for each pillar in whisky making

  • Own the content calendar for their network of spokespeople – Communication, Whisky Making, Whisky Discovery, Production and Whisky Experience – to ensure they harness the reach potential of this channel, and their whisky making community bring their whisky making to life online
  • Collaborate to ensure each Distillery, Distillery Manager and Ambassador has a defined role within their discovery approach, and agreed rhythm of feature in external communication
  • Manage the content creation programme to build a library of hygiene content for each pillar in whisky making, working closely with Brand Comms and Corporate Brand
  • Consult Brand led content creation at each distillery

Qualifications & Experience

  • Communication (within a craft-consumer category E.g. Beer, Wine Whisky)
  • A first rate storyteller and communicator, including presenting alcohol product to variety of audiences
  • Digital Native (Media Engagement, Content, Demand Generation, Demand Conversion)
  • Spokesperson representing the business
  • Practical experience managing projects. Experience in at least one key market beyond the UK

Knowledge

  • Production Process for Single Malt Whisky (or comparable premium alcohol product)
  • Communication Projects, with experience beyond the UK preferred
  • Digital Marketing
  • Alcohol Category (including Advertising Legislation)
  • Media Relations Environment

APPLY HERE

CONTACT

Liz Parsons

If you’d like more information about this opportunity, please get in touch. We’d love to hear from you.

SCOTT CAITHNESS

SENIOR CONSULTANT - MARKETING

Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.

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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

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ANDY MACEWAN

HEAD OF TECHNOLOGY, CHANGE & TRANSFORMATION

Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

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DATA ENGINEER

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

ANGELA MCCANN

DIRECTOR OF GROWTH

Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.

JAMES BLYTH

HEAD OF MANUFACTURING & ENGINEERING

James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.

OPTIMISE

CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
  • Expressiveness
  • Manner
  • Presence

LEVEL 2

Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials

LEVEL 3

Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns