Denholm are delighted to be working in exclusive partnership with The Bruichladdich Company, who are investing across their digital touchpoints to allow for continued growth.
The Global Website, Search and Social Manager is responsible for the development, delivery and evolution of website, search and social channels, from strategic output through to best in-class platforms and execution. They will set the direction for the single malts and The Botanist gin, taking ownership of an ambitious roadmap and pipeline that delivers the continual enhancement, elevation, optimisation and impact of the brand experience for consumers, to support near and long-term growth objectives.
Working closely with the wider Digital Team, Global Marketing Team and global markets, the position will play an important role in transforming the approach across the digital channels to unlock future performance through consumer-centric channel strategies and execution that can ultimately deliver meaningful relationships. This role is critical in ensuring that the brand websites, search footprint and social channels are strong and competitive levers in driving and scaling findability, visibility and credibility of Bruichladdich and its brands; with a specific emphasis on building awareness and engagement of consumers through excellence in both UX and CX and delivering a joined-up journey across channels and paid, owned and earned activities.
The successful candidate will be data-driven, inspired by insight and have previous experience of building and integrating ownable brand-building properties across multiple touchpoints and geographies into a holistic brand experience (including but not limited to web, search and social) that drives consideration through to conversion, with experience in an ecommerce environment. They will be able to think for the long term, deliver in the immediate term and drive strategy into action with experience of identifying digital tools and technologies that enhance, elevate and amplify real world and digital experiences.
This is an exceptional opportunity for an experienced Digital Manager to step into a role that will be a fundamental part of the business's growth plans. Please get in touch for all the details.