Denholm are thrilled to be working on an exclusive with AG Barr as they look to recruit a Head of Brand for the iconic IRN-BRU. As Scotland’s “other national drink”, there are few brands in the marketplace that command such a loyal consumer following yet remain fresh and challenge the status quo. We are looking for a passionate, forward-thinking and dynamic marketing leader who will continue the growth trajectory of this national treasure.
As a brand-led business, the Head of Brand position operates across the full marketing spectrum – from creating and building brand equity and strategic development to full deployment of creative campaigns. The Head of Brand is responsible for leading a team of brand managers in developing and implementing annual brand plans as well as serving as a key leadership position across the wider functions of the business.
Key responsibilities of the role include:
o Take full ownership of the brand equities for which the role is responsible and ensure they are protected and developed over the long term
o Develop strategies which develop the brands in line with overall business objectives and which drive profitable growth
o In conjunction with the Innovation Lead, develop innovation strategies by brand.
o Manage the brand team in executing cross functional brand development projects.
o Lead the annual brand planning process for the brand group, reviewing brand performance in the context of the consumer, the market and competitors and then building a plan which delivers on business objectives – annual gross profit, value market share and appropriate consumer measures
o To develop and deliver the financial objectives of pack/product developments within the brand group.
o Be accountable for effective and efficient control of the marketing budget for the brand group.
o Lead and coach the brand team in delivering business and brand objectives.
o Lead the extended brand team of agency partners in developing and delivering brand strategy and effective communications.
The opportunity to manage such a renowned brand during an exciting stage of its lifecycle is rare. If you are a strong marketing leader with food, drink, or consumer/lifestyle brand experience, we would love to hear from you.
Please note that any CVs will be sent directly to Denholm Associates to manage on behalf of AG Barr for the recruitment of the Head of Brand role.