Marketing Manager

Edinburgh

£30,000

We are working in partnership with a specialist Dental clinic headquartered in Edinburgh on this newly created Marketing Manager position.

As Marketing Manager, you will be experienced in digital communications, CRM and Events in order to reach new audiences, tell the clinics story, enhance its reputation and ultimately increase its market share.

All campaigns will be measured to track business growth as a result of the new marketing activity undertaken. The manager will work alongside one of Scotland’s leading creative agencies to create and execute a first-class digital strategy, whilst constantly bringing new energy and ideas to each and every campaign and marketing activity undertaken.

You must be a highly motivated self-starter with relevant experience to drive these campaigns. There will also be a need to collaborate with the clinics team of dental experts across all three sites to translate their successes and patient stories into valuable content that will be communicated in commercially driven campaigns. Wider contact within the dental community at home and abroad to explore partnerships will also be expected, as well as strengthening relations with the clinics diverse group of referring colleagues through running blue sky educational events and seminars.

Key Duties & Responsibilities:

  • Develop a working CRM system and creating email templates to enhance the customer and patient experience and tracking the success 
  • Oversee the company’s engagement on all social media platforms – ensuring that both clinics and services are represented appropriately
  • Shoot video content – including patient testimonials, training videos, ‘behind the scenes’ footage and editing this to a professional standard for the main website and social media
  • Execute a calendar of events including virtual webinars and CPD events
  • Work closely with Specialists and Senior Management team on concepts for blog content, thought-leadership articles and newsletters
  • Ensure that all copy used, irrespective of channel, is appropriate, factual and compliant with any legal or regulatory requirements
  • Keep the company website up to date with relevant content and ensuring google rankings are exceeding expectations.

Key skills required:

  • 3+ years of experience in a marketing role with a relevant marketing qualification
  • Demonstrable success with B2B CRM and email marketing
  • Competent in using WordPress
  • Experience in executing events
  • Strong social media experience across Facebook, Instagram and LinkedIn
  • Competent with Google Analytics and AdWords
  • Basic graphic design and video editing experience
  • An excellent communicator and an even better listener
  • Passion for digital marketing, a desire to keep abreast of all industry trends and advancements
  • Strong copy writing skills and excellent attention to detail

Hit apply to find out more about this exciting opportunity.

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Jackie Anderson

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Head of Marketing for Vodka, Gin and RTDs

Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

Head of Whisky Marketing

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

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