Denholm are delighted to have partnered with Global Technology company collectionHQ in their search for a Marketing Manager.
collectionHQ is the leading provider of software solutions to public libraries across the globe. They are looking for an ideas-driven marketing manager to join them on a 12-14 month, fixed-term contract (maternity cover) to support new sales, customer retention and brand awareness.
This is the perfect opportunity for candidates looking to develop their marketing skills in a fun, collaborative environment where new ideas are welcomed. You will receive initial training and ongoing support from an experienced team.
Duties to be carried out by the Marketing Manager include, but are not limited to, the following:
Primary Objectives
To coordinate the marketing and communication activities for collectionHQ, ESP plus other products from collectionHQ’s parent company, Baker & Taylor.
Main Duties and Responsibilities
Content Creation
To create and maintain a regular calendar of content, including:
- Website/blog posts
- Case studies
- Video
- Sales flyers and brochures
- PowerPoint presentations for internal and external meetings
- Whitepapers
Communications
To write and distribute internal and external communications, including:
- Customer newsletter
- Press Releases
- Social media posts
- Product announcements
- Promotional sales campaigns
- Event invitations
- Management of email marketing platform
Events
To support the planning and promotion of offline and online events, including:
- Sourcing venues for customer events
- Planning agenda and coordination of presenters
- Coordinating promotion, pre and post event surveys
- Management of event calendar and online registration pages
- Shipping of material and coordinating event logistics
Budget
- Planning annual budget and planning activities accordingly
- Monthly forecasting
- Implementing processes to monitor and report marketing ROI
Web-Site Development
- Manage regular web-site upgrades
- Manage outsourcing of web-site development
- Communicate changes to internal teams and co-ordinate any integrations