If you have experience across acquisition, retention, email marketing and analytics, we have a fantastic opportunity for you! Denholm is working on an Owned Channel Executive role with one of the fastest paced financial services companies in Edinburgh.
In role, you will:
- Lead the analysis and optimisation of past and ongoing activity on assigned products to ensure plans meet agreed KPIs. Use these insights to inform channel briefs and recommendations for quarterly test plans.
- Help manage the overall communications plan for email and owned channels.
- Working with the Owned Channel Manager to interpret briefs from Marketing Planners, interrogate these for key insight and provide recommendations for all owned activity.
- Support the Planning team with recommendations for data targeting and creative best practice.
- Work closely with channel owners to develop efficient ways of working and share best practice in order to optimise owned activity and build strong relationships.
- Working with the Owned Channel Manager to deliver against strategy using the interpretation of data for customer journeys and long term test and learn plans.
The experience we are looking for you to have:
- Track record of executing marketing campaigns and ensuring work is delivered on time and within budget.
- Appreciation of the application of data & analytics
- Experience in creating high quality marketing briefs, making use of insight and performance data.
- Ability to analyse and interpret marketing performance data
Please get in touch with us for more information on this role!