Denholm Associates brand

D

Performance Marketing Lead

Glasgow

Up to £60,000

We're working with a growing technology businesss based in Glasgow, and looking for a Performance Marketing Lead to help them productise and grow their digital marketing offering.

In this role, you’ll set digital marketing strategies, implement campaigns, and continually work to improve the efficiency and effectiveness of digital marketing activity. As Performance Marketing Lead your key responsibilities:

  • Working with the Board to productise a comprehensive digital marketing offering to increase demand for clients
  • Using HubSpot, planning and implementing multi-channel campaigns to drive large-scale marketing qualified leads and sales for B2B clients in the technology sector
  • Owning the strategy and execution from campaign ideation, creative execution, media acquisition, landing page optimisation, registration flow optimisation, and paid remarketing.
  • Driving growth through the day-to-day activation of paid performance campaigns across PPC, and Paid Social – using platforms like Google, Bing, LinkedIn, and Facebook.
  • Analysing customer trends to find new opportunities for effective customer acquisition and community building.
  • Running A/B tests all online channels and the website
  • Extensive reporting & data analysis based on metrics that matter
  • Growing, training and developing a team of performance marketing specialists

To be considered for this role you must be able to demonstrate 5+ years of experience working in a management role within a digital marketing agency, or in-house environment. In addition you should have:

  • Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).
  • Strong experience running Google AdWords and LinkedIn Advertising campaigns.
  • A curious, data-driven, and results-oriented mindset.
  • Excellent communication and negotiation skills.
  • Experience managing and developing a team
  • The ability to think both strategically and tactically depending on the business needs

This is a fantastic opportunity with a rapidly growing business where you'd be given a lot of autonomy to shape the function and the team as you see fit. For more information, please call Fiona @ Denholm today!

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Fiona Todd

If you’d like more information about this opportunity, please get in touch. We’d love to hear from you.

0141 212 2726

07495 547 319

03303 359 818

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03303 359 818

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Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

Sponsorship & Events Manager

The Loch Lomond Group are seeking a commercially-savvy Sponsorship and Events Manager to join the marketing team.

You will be responsible for developing Loch Lomond Group's sponsorship and events strategy and delivering a program of activities and partnerships that will support the business growth ambitions. Other responsibilities include managing renewals and negotiations, overseeing communication with sponsors as well as aligning business and market needs.

The Sponsorship & Events Manager is a key role in the business. We are looking for a dynamic, entrepreneurial and driven professional who has an understanding of how to build brand advocacy through sponsorship and events. You will ideally come from a marketing and sponsorship background in spirits or have a passion and understanding of the category and its nuances.

This is an incredible role and an exciting time to join one of the most talked about spirits companies in the marketplace. If you think you have the magic that they are looking for, get in touch today!

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If you’d like our help, please give us a call or send us a quick brief. Our team are on standby to do the rest.

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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management.

Coming from an agency or consultancy environment, at Account Director level, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies
  • Attracting and retaining profitable clients across a range of sectors
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business
  • Curating, nurturing and managing a team of talented associates

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance
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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for several Communication Advisors to join our fast-growing team. You’ll have previous agency experience at Account Manager level and be passionate about delivering excellent results for clients.

You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors. Your expertise might lie in marketing, creative projects and digital content, turning bright ideas into impactful campaigns. Or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships.

Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Developing and delivering a wide range of project and campaigns
  • Creating compelling content that engages audiences and influences behaviour
  • Managing the delivery of creative, design and digital projects
  • Retaining and growing activity with existing clients by delivering exceptional results
  • Producing winning proposals and pitches to secure new business
  • Creating strong relationships with our clients, colleagues and associates
  • Delivering high-quality work on time and on budget and with passion
  • Actively measuring, evaluating and reporting performance

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • Exceptional writing skills and real attention to detail
  • Great client management, communication and presentation skills
  • An ability to work at pace across numerous clients and projects
  • Creativity, confidence and calmness under pressure
  • That you’re a strong team player, who can inspire colleagues to deliver great results
  • Excellent planning, prioritisation and project management skills
  • A delivery-focussed attitude
  • A desire to learn, develop and grow

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CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

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LEVEL 2

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LEVEL 3

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