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Vermilion is a private dental referral clinic for complex dental care.

Vermilion’s vision is centred around a set of values that all staff have invested in, including consistent clinical excellence and outstanding service to referring dentists, patients and team members. Patient care is top of mind and the talented team of clinicians, nurses and administrative staff all strive to provide the highest standards of care in a relaxing and welcoming environment.

Vermilion continues to grow...

Vermilion has heavily invested in its product since opening in Edinburgh nine years ago. Since then our purpose-built Kelso clinic, launched in 2018, has welcomed patients from the Scottish Borders and Northumberland. Our third and newest cutting-edge site at no 50 St John’s Road is home to the dental hygiene team, as well as being the administrative hub for the business. Vermilion is independently owned and the owner is looking to take the business to the next level to secure its position as one of Scotland’s most forward-thinking private dental referral clinics.

Vermilion's Strategy

The strategy so far has centred around a very personalised B2B basis, however with the landscape changing and the potential for dynamic business growth, there is a greater need to reach out to the industry – and directly attract patients – in new and innovative ways.

We have created a new role that will help to grow and shape the brand during an exciting period of growth. Would you like to join us?

Would you like to join Vermilion?

The Marketing Manager will be an expert in digital communications, CRM and SEO to reach new audiences, tell Vermilion’s story, enhance its reputation and ultimately increase its market share.

All campaigns will be measured to track business growth as a result of the new marketing activity. The manager will work alongside one of Scotland’s leading creative agencies to create and execute a first-class digital strategy, whilst constantly bringing new energy and ideas to each and every campaign undertaken.

Vermilion’s “can do” culture centres around transparency, success and providing a progressive environment for its team members which directly translates to an excellent experience for the patient.

You must be a highly motivated self-starter with relevant experience to drive these campaigns. There will also be a need to collaborate with Vermilion’s team of in-house dental experts across all three sites to translate their successes and patient stories into valuable content that will be communicated in commercially-driven campaigns.

Wider contact within the dental community at home and abroad to explore partnerships will also be expected, as well as strengthening relations with Vermilion’s diverse group of referring colleagues through running blue sky educational events and seminars.

Key Duties & Responsibilities:

  • Developing a working CRM system and creating email templates to enhance the customer and patient experience and tracking the success
  • Keeping the company website up to date with relevant content and ensuring google rankings are exceeding expectations
  • Oversee the company’s engagement on all social media platforms – ensuring that both clinics and services are represented appropriately
  • Shooting video content – including patient testimonials, training videos, ‘behind the scenes’ footage and editing this to a professional standard for the main website and social media
  • Execute a calendar of events including virtual webinars and CPD events
  • Working closely with Specialists and Senior Management team on concepts for blog content, thought-leadership article and newsletters
  • Ensure that all copy used, irrespective of channel, is appropriate, factual and compliant with any legal or regulatory requirements

Key skills required:

  • 3+ years’ experience in a marketing role with a relevant degree or qualification
  • Demonstrable success with B2B CRM and email marketing
  • Strong copy writing skills and excellent attention to detail
  • Competent in using WordPress
  • Experience in executing events
  • Strong social media experience across Facebook, Instagram and LinkedIn
  • Competent with Google Analytics and AdWords
  • Basic graphic design and video editing experience
  • Passionate about personal development
  • An excellent communicator and an even better listener
  • Passion for digital marketing and a desire to keep abreast of all industry trends and advancements

Contact us or apply here...

Would you like more information about this fantastic new opportunity? Please contact Jackie Anderson today. Thank you.

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

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OPTIMISE

CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
  • Expressiveness
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  • Presence

LEVEL 2

Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials

LEVEL 3

Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns