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Vermilion is a private dental referral clinic for complex dental care.

Vermilion’s vision is centred around a set of values that all staff have invested in, including consistent clinical excellence and outstanding service to referring dentists, patients and team members. Patient care is top of mind and the talented team of clinicians, nurses and administrative staff all strive to provide the highest standards of care in a relaxing and welcoming environment.

Vermilion continues to grow...

Vermilion has heavily invested in its product since opening in Edinburgh nine years ago. Since then our purpose-built Kelso clinic, launched in 2018, has welcomed patients from the Scottish Borders and Northumberland. Our third and newest cutting-edge site at no 50 St John’s Road is home to the dental hygiene team, as well as being the administrative hub for the business. Vermilion is independently owned and the owner is looking to take the business to the next level to secure its position as one of Scotland’s most forward-thinking private dental referral clinics.

Vermilion's Strategy

The strategy so far has centred around a very personalised B2B basis, however with the landscape changing and the potential for dynamic business growth, there is a greater need to reach out to the industry – and directly attract patients – in new and innovative ways.

We have created a new role that will help to grow and shape the brand during an exciting period of growth. Would you like to join us?

Would you like to join Vermilion?

The Marketing Manager will be an expert in digital communications, CRM and SEO to reach new audiences, tell Vermilion’s story, enhance its reputation and ultimately increase its market share.

All campaigns will be measured to track business growth as a result of the new marketing activity. The manager will work alongside one of Scotland’s leading creative agencies to create and execute a first-class digital strategy, whilst constantly bringing new energy and ideas to each and every campaign undertaken.

Vermilion’s “can do” culture centres around transparency, success and providing a progressive environment for its team members which directly translates to an excellent experience for the patient.

You must be a highly motivated self-starter with relevant experience to drive these campaigns. There will also be a need to collaborate with Vermilion’s team of in-house dental experts across all three sites to translate their successes and patient stories into valuable content that will be communicated in commercially-driven campaigns.

Wider contact within the dental community at home and abroad to explore partnerships will also be expected, as well as strengthening relations with Vermilion’s diverse group of referring colleagues through running blue sky educational events and seminars.

Key Duties & Responsibilities:

  • Developing a working CRM system and creating email templates to enhance the customer and patient experience and tracking the success
  • Keeping the company website up to date with relevant content and ensuring google rankings are exceeding expectations
  • Oversee the company’s engagement on all social media platforms – ensuring that both clinics and services are represented appropriately
  • Shooting video content – including patient testimonials, training videos, ‘behind the scenes’ footage and editing this to a professional standard for the main website and social media
  • Execute a calendar of events including virtual webinars and CPD events
  • Working closely with Specialists and Senior Management team on concepts for blog content, thought-leadership article and newsletters
  • Ensure that all copy used, irrespective of channel, is appropriate, factual and compliant with any legal or regulatory requirements

Key skills required:

  • 3+ years’ experience in a marketing role with a relevant degree or qualification
  • Demonstrable success with B2B CRM and email marketing
  • Strong copy writing skills and excellent attention to detail
  • Competent in using WordPress
  • Experience in executing events
  • Strong social media experience across Facebook, Instagram and LinkedIn
  • Competent with Google Analytics and AdWords
  • Basic graphic design and video editing experience
  • Passionate about personal development
  • An excellent communicator and an even better listener
  • Passion for digital marketing and a desire to keep abreast of all industry trends and advancements

Contact us or apply here...

Would you like more information about this fantastic new opportunity? Please contact Jackie Anderson today. Thank you.

0131 553 8054

jackie@denholmassociates.com

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Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

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The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

Sponsorship & Events Manager

The Loch Lomond Group are seeking a commercially-savvy Sponsorship and Events Manager to join the marketing team.

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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management.

Coming from an agency or consultancy environment, at Account Director level, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies
  • Attracting and retaining profitable clients across a range of sectors
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business
  • Curating, nurturing and managing a team of talented associates

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance
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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for several Communication Advisors to join our fast-growing team. You’ll have previous agency experience at Account Manager level and be passionate about delivering excellent results for clients.

You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors. Your expertise might lie in marketing, creative projects and digital content, turning bright ideas into impactful campaigns. Or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships.

Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Developing and delivering a wide range of project and campaigns
  • Creating compelling content that engages audiences and influences behaviour
  • Managing the delivery of creative, design and digital projects
  • Retaining and growing activity with existing clients by delivering exceptional results
  • Producing winning proposals and pitches to secure new business
  • Creating strong relationships with our clients, colleagues and associates
  • Delivering high-quality work on time and on budget and with passion
  • Actively measuring, evaluating and reporting performance

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • Exceptional writing skills and real attention to detail
  • Great client management, communication and presentation skills
  • An ability to work at pace across numerous clients and projects
  • Creativity, confidence and calmness under pressure
  • That you’re a strong team player, who can inspire colleagues to deliver great results
  • Excellent planning, prioritisation and project management skills
  • A delivery-focussed attitude
  • A desire to learn, develop and grow

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LEVEL 2

Can do...

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