Vermilion is a private dental referral clinic for complex dental care.
Vermilion’s vision is centred around a set of values that all staff have invested in, including consistent clinical excellence and outstanding service to referring dentists, patients and team members. Patient care is top of mind and the talented team of clinicians, nurses and administrative staff all strive to provide the highest standards of care in a relaxing and welcoming environment.
Vermilion continues to grow...
Vermilion has heavily invested in its product since opening in Edinburgh nine years ago. Since then our purpose-built Kelso clinic, launched in 2018, has welcomed patients from the Scottish Borders and Northumberland. Our third and newest cutting-edge site at no 50 St John’s Road is home to the dental hygiene team, as well as being the administrative hub for the business. Vermilion is independently owned and the owner is looking to take the business to the next level to secure its position as one of Scotland’s most forward-thinking private dental referral clinics.
Vermilion's Strategy
The strategy so far has centred around a very personalised B2B basis, however with the landscape changing and the potential for dynamic business growth, there is a greater need to reach out to the industry – and directly attract patients – in new and innovative ways.
We have created a new role that will help to grow and shape the brand during an exciting period of growth. Would you like to join us?
Would you like to join Vermilion?
The Marketing Manager will be an expert in digital communications, CRM and SEO to reach new audiences, tell Vermilion’s story, enhance its reputation and ultimately increase its market share.
All campaigns will be measured to track business growth as a result of the new marketing activity. The manager will work alongside one of Scotland’s leading creative agencies to create and execute a first-class digital strategy, whilst constantly bringing new energy and ideas to each and every campaign undertaken.
Vermilion’s “can do” culture centres around transparency, success and providing a progressive environment for its team members which directly translates to an excellent experience for the patient.
You must be a highly motivated self-starter with relevant experience to drive these campaigns. There will also be a need to collaborate with Vermilion’s team of in-house dental experts across all three sites to translate their successes and patient stories into valuable content that will be communicated in commercially-driven campaigns.
Wider contact within the dental community at home and abroad to explore partnerships will also be expected, as well as strengthening relations with Vermilion’s diverse group of referring colleagues through running blue sky educational events and seminars.
Key Duties & Responsibilities:
- Developing a working CRM system and creating email templates to enhance the customer and patient experience and tracking the success
- Keeping the company website up to date with relevant content and ensuring google rankings are exceeding expectations
- Oversee the company’s engagement on all social media platforms – ensuring that both clinics and services are represented appropriately
- Shooting video content – including patient testimonials, training videos, ‘behind the scenes’ footage and editing this to a professional standard for the main website and social media
- Execute a calendar of events including virtual webinars and CPD events
- Working closely with Specialists and Senior Management team on concepts for blog content, thought-leadership article and newsletters
- Ensure that all copy used, irrespective of channel, is appropriate, factual and compliant with any legal or regulatory requirements
Key skills required:
- 3+ years’ experience in a marketing role with a relevant degree or qualification
- Demonstrable success with B2B CRM and email marketing
- Strong copy writing skills and excellent attention to detail
- Competent in using WordPress
- Experience in executing events
- Strong social media experience across Facebook, Instagram and LinkedIn
- Competent with Google Analytics and AdWords
- Basic graphic design and video editing experience
- Passionate about personal development
- An excellent communicator and an even better listener
- Passion for digital marketing and a desire to keep abreast of all industry trends and advancements
Contact us or apply here...
Would you like more information about this fantastic new opportunity? Please contact Jackie Anderson today. Thank you.