Award-Winning Whisky Makers

Whisky making at Whyte and Mackay is led by pioneering whisky maker Mr. Gregg Glass, alongside Master Distiller Mr. Richard Paterson OBE, who have together crafted expressions across their exceptional whisky portfolio.

Each of the Single Malt Whiskies within the collection have garnered critical acclaim and enjoyed commercial success. Tamnavulin achieved the accolade of becoming the No.1 Fastest Growing Single Malt Globally, whilst Jura claimed No.2 and is the No.1 Single Malt in the UK.

The Future of Whisky Making

Whyte and Mackay take their environmental commitments seriously and in 2021 published The Green Print, their strategy to deliver a sustainable future.

By April 2022, Whyte and Mackay had adopted carbon neutral electricity at all of its distillery sites, with recent accreditation by REGO.

Whyte and Mackay have launched the Scottish Oak programme in which they have started the process of re-planting local forests in hope to use the wood for future whisky casks, a more sustainable approach and one in which we will see a shift in flavour profile in modern whisky.

Inspiring Consumers

Whyte and Mackay are progressive in their marketing, despite operating in a category steeped with heritage. The whisky makers always look to the future and innovative ways to fashion the drink and market it. In 2022 they released the Dalmore NFT, a 33 Year Old Dalmore expression available exclusively via Block Bar.

Innovation at Whyte & Mackay is a key driver of their success, with recent Jura Cask Editions illustrating the creativity of their New Product Development. Highlights include Shackleton the industry-leading ‘Whyte and Mackay Light’, a lighter spirit drink from Scotland. Woodsman, made with double-scorched barrels, was recently recognised with a prestigious IWSC Gold Outstanding Award. The ‘Woodsman in the Woodshed’ campaign was recognised nationally by Campaign Live Awards 2022.  

Our Whyte & Mackay Community

Community

Whyte & Mackay are official partners to SAMH – Scottish Association for Mental Health.

During the pandemic, Whyte and Mackay were publicly recognised by the First Minister of Scotland for their support of the national response, NHS Scotland and charity partners across Scotland.

Whyte & Mackay also prides itself on its work with local suppliers giving back to the community around each site.

In 2021, the whisky makers launched Grow Scotland, an initiative to partner directly with local farmers in their community. The Fettercairn Distillery will launch its Fettercairn 200 Club, as the next chapter in Grow Scotland. The F200 Club is formed with 200 farmers within 50 miles of the Aberdeenshire Distillery.

People Development

Whyte and Mackay have a dedicated People Development function, to ensure all members of the community have access to learning opportunity. As a highlight, in 2021 they launched a Digital Discovery capability programme, delivered to members of the commercial function worldwide. A Management and Leadership Programme was launched in 2021.

There is a culture of dedication, hard work and innovation. I feel valued and supported to take part in new challenges, which means I get to learn new things every day.

Global Presence

Founded in 1844 the whisky makers are now truly international with their offices located from New York to Singapore. Whyte & Mackay still to this day operate their headquarters in their home of Glasgow.

In Scotland, Whyte & Mackay operate a state-of-the-art Bottling Hall and Distribution Centre in Grangemouth and a Whisky Production and Warehousing Centre in Invergordon alongside five respected distilleries, from the islands to the Highlands.

Careers at Whyte & Mackay

European collection of whisky

Reporting to the Brand Controller

We are pleased to be working with Whyte & Mackay, who are currently looking to recruit a Senior Brand Manager to join their Glasgow team. If you are a motivated and passionate brand professional, who relishes responsibility and is not afraid to pick up the ball, we want to hear from you.

Reporting to the Brand Controller, you will be responsible for the creation and implementation of global brand initiatives that build the physical and mental availability of Jura in key international markets. You will help lead and develop the global brand strategy across the full marketing mix with a particular focus on NPD. You will work collaboratively with key markets, channels & commercial teams & build execution and roll out plans in line with brand guidelines, and achieve brand & commercial objectives.

Key responsibilities will include, but are not limited to:

  • Creation of global initiatives to deliver brand strategy
  • Develop outstanding new products from concept to market launch that will support the brand strategy
  • Identify and develop key brand platforms to build brand awareness
  • Develop the NPD strategy with the head of brand & brand controller
  • Work with the Head of Brand and the Brand Controller on the new design principles, ensuring clear roles or ranges and products with consistency in designs.
  • Develop future-proof concepts for the premium Jura range based on consumer insight, category role/drivers, channel relevance and commercial success criteria
  • Global Communications and Campaign development with guidance for market localisation through toolkits
  • Work with Communications Manager & Digital team on identifying the right consumer journey and investment for campaigns & launches.
  • Create clear guidelines on physical and mental availability
  • Identify key market/consumer opportunities/challenges
  • Manage strategic marketing budget, ensuring spending is in line with plan and comprehensive measurement is conducted in order to improve marketing spend

Key skills and experience we are looking for:

  • Brand marketing experience in FMCG/premium brands, with demonstrable brand management experience. Including NPD from concept to consumer
  • Previous experience in developing and executing brand positioning
  • Proven track record of leading initiatives across cross-functional project teams (ideally international)
  • Experience of managing multiple stakeholders
  • Knowledge of developing brand marketing plans
  • Digitally literate and content savvy

(Job Share 3 Days)
Reporting to Head of Innovation & Incubation

It is rare indeed to find such an exciting opportunity offered as a job share. The Consumer Insights Lead will ensure consumer understanding lies at the heart of marketing activity across the W&M portfolio, with a particular emphasis on our strategic malt whisky brands.

You will be one of W&M’s “in-house experts” – the specialist in consumer insight, advising and assisting brand teams with all aspects of the consumer insight process: Honing briefs and clearly identifying the insight need, recommending appropriate methodologies and agencies, evaluating agency proposals and budgets, directly managing insight projects where appropriate, and helping turn research findings into useful insight.

You will be the proactive consumer insight lead across the portfolio of global brands, identifying insight gaps and knowledge opportunities as well as responding to briefs from the teams. More than just a service provider, you will constructively challenge where you see uninformed opinion driving our strategy or decision-making.

You will be comfortable briefing and managing agencies across both qual and quant. You will be excellent at interpreting research findings and presenting them clearly. You understand the difference between data and insight, and have a good eye for a “useful insight” which can be the seed of distinctive marketing and competitive advantage.

The ideal candidate will have experience running or commissioning qual and quant consumer insight projects ideally within a Food/Drink/FMCG environment, with expert understanding of a wide range of insight tools and methodologies.

Contact us

If you have any questions about these roles, please contact Denholm Associates today. We’d be happy to help. Thank you.

HAIDER BILGRAMI

Finance Coordinator

Haider recently graduated with a degree in Accounting and Finance and has gathered experience in the finance industry through internships and previous jobs. He will be using all the skills he has acquired through his previous experiences to assist the finance department with gathering data and providing analysis that will help the business expand.

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

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Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

ZOE LUMSDEN

Recruitment AdministratoR

Zoe joined Denholm in 2022 as Recruitment Administrator, after working in administration roles for nearly a decade. Most recently within the recruitment industry, she joins us with experience of supporting consultants, clients and candidates at all levels. Zoe has a passion for helping people and applies her positive attitude and approachable manner to support our team and deliver the best possible service to our clients and candidates at all times.

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

ANGELA MCCANN

DIRECTOR OF GROWTH

Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.

JAMES BLYTH

HEAD OF MANUFACTURING & ENGINEERING

James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.

ANDY MACEWAN

HEAD OF TECHNOLOGY, CHANGE & TRANSFORMATION

Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

SCOTT CAITHNESS

CLIENT RELATIONSHIP PARTNER

Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.

DAVID RANDALL

SENIOR CONSULTANT - MARKETING & SALES

David started recruitment at the age of 23 and while it isn’t for everyone, it was for David. What he really enjoys is looking beyond the CV and really getting to know the people sitting across the table, learning all about them and building relationships with new people. And that hasn’t changed to this day. David loves solving the puzzle of balancing the needs and wants clients and candidates to reach a point where everyone is happy. Based in Glasgow, he covers the B2B market for sales and marketing roles across Scotland.

LIZ PARSONS

SENIOR CONSULTANT - MARKETING

Liz has over 14 years’ experience in recruitment working across primarily the high-tech, pharmaceutical and FMCG sectors. She joined Denholm on December 1st 2021 following a relocation from Ireland to focus on Marketing recruitment. Liz’s experience ranges from high volume recruitment to executive search and she prides herself in her ability to fully understand a brief and her accurate matching skills. Frequently praised as being a clear communicator with a strong customer service ethic, Liz is well suited to the culture here at Denholm, where the client and the candidates’ needs are paramount.

EUAN ARCHIBALD

SENIOR CONSULTANT - Technology, Change & Transformation

Euan has been working in the world of recruitment since 2012, working to deliver bespoke services to both clients and candidates. Prioritising ‘future-fit’ candidates for clients, he works as an extension of his client’s business ensuring great representation in the market. He consults with each client to ensure excellent candidate journeys. Euan works focuses primarily on business analysis, project management and technical support opportunities.

CALLUM BEVERIDGE

SENIOR CONSULTANT - TECHNOLOGY, CHANGE & TRANSFORMATION

Callum has been working in recruitment since 2018 where he has solely focussed on the Technology, Change and Transformation market across the UK and ROI. He works closely with his clients and candidates to build long-lasting relationships across several industries, including Technology, Financial Services, Professional Services, Healthcare, Education, Public Sector and more. He specialises in engineering roles across Software, Infrastructure, Systems, DevOps and Cloud, along with Software Testing.

DREW GILLIES

SENIOR CONSULTANT - AGENCY

Drew arrived at Denholm as an award-winning creative, having headed content strategy teams for marketing/advertising agencies in the UK/USA before a successful career in HR, people and culture. He has years of marketing experience and building teams on both sides of the Atlantic, priding himself on going the extra mile for clients and candidates alike. Drew always works with passion as our specialist in account management, planning and strategy, digital marketing, full-spectrum creative and traffic/studio management.

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LEVEL 2

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LEVEL 3

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