Welcome to Whyte and Mackay

A passionate community dedicated to making exceptional Scotch, since 1844.

Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out.

We are whisky makers. We believe there is a whisky for everyone to enjoy. From island to highlands, each of our five whisky distilleries is an invitation to experience incredible whisky brands and discover the world of diverse flavour Scotch has to offer.

Whyte and Mackay was founded with a vision to create a superior Scotch for the thriving community of Glasgow. Today that belief in creating connection and community holds true as the purpose in all that we do.

Makers, Leaders, Innovators and Storytellers. At Whyte and Mackay we all have a hand in the whisky we make. From acorn to cask; to bottle; to glass – we take pride in all we do and make. How we treat each other day-to-day is as important as how we nurture our whisky year-to-year. We strive to be our best by working together to help each other grow. We celebrate thinking ahead to drive change today, because we believe we will shape the future of whisky. 

Whisky-making Excellence

Led by Master Whisky maker, Gregg Glass, alongside Master Distiller Mr. Richard Paterson OBE and supported by a team of talented Whisky makers and blenders, we’re home to 4 award-winning single malt whiskies, and a portfolio of outstanding spirits brands.

Our whisky-making philosophy is led by innovation and quality, with Gregg and Richard working together to craft unique expressions across our exceptional whisky portfolio, from the exceptional Dalmore Luminary collection, a true meeting point of whisky, art, and design, through to the recent Jura Cask Editions, capturing unique flavour from exciting casks.

This innovation has been recognized as industry-leading with Gregg Glass being awarded Master Blender of the Year 2023 at the Icon of Whisky Awards, and our Scottish Oak Programme collecting the 2022 Spirits Business Award for Innovation in Production.

An Award-Winning Portfolio

Each of our Single Malt Whiskies has garnered critical acclaim and enjoyed thriving commercial success.

From our island whisky Jura being ranked the No.1 Single Malt in the UK, to Speyside innovator Tamnavulin becoming the No.1 Fastest Growing Single Malt Globally, our whiskies are at the forefront of the growing category.

The Dalmore, a truly exceptional highland malt, continues to push boundaries as a pioneering single malt through recent record-breaking collections including Decades and Luminaries.

Fettercairn, our enlightened highland malt, has captured consumers with its limited Warehouse releases and the first Fettercairn Scottish Oak whisky bottled in 2022, the first single malt to be fully aged in Scottish oak cast to be launched across the industry.

Inspiring Global Consumers

At Whyte and Mackay, we are progressive in our marketing, balancing operating in a category steeped with heritage with a drive for modernity and innovation, inspiring consumers from the Hebrides to Hainan.

Our brands are going from strength to strength, with impressive global growth figures and a growing market share. Our future ambitions are bold with continued ambitious growth on the cards – we are truly building brands that stand out from the crowd.

Working with the future in mind

We are on a transformative journey, investing our people, our planet and our brands. In our Whyte and Mackay Green Print we laid down our sustainability commitments and how we will make a positive impact on our planet. Our Community agenda informs how we are shaping life at Whyte and Mackay for every one of our people. We are committed to offer great workplace experiences across every function of our business.

We are truly international with offices located from New York to Singapore. Whyte and Mackay still to this day operate headquarters in our home of Glasgow.

In Scotland, Whyte and Mackay operate a state-of-the-art Bottling Hall and Distribution Centre in Grangemouth and a Whisky Production and Warehousing Centre in Invergordon alongside five respected distilleries, from the islands to the Highlands.

Our Values

We pride ourselves on being a value-led business. Our values inform everything we do and are core to what makes us Whyte and Mackay.

TREATING each other as we want to be treated

WORKING with each other to help us grow

STRIVING to be our best

TAKING  pride in what we make and do

THINKING ahead and driving change

Careers

The Head of Marketing (GTR) will spearhead the future development of Category and Activation plans across key Global Travel Retail locations and customers. You will drive the day-to-day operations of the GTR team to ensure all projects are on track for delivery and to ensure that future projects are being planned in appropriately.

You will be an excellent commercial marketer with creative flair and a desire to make the right thing happen and the stakeholder management ability to do so. You will also not be afraid to get your hands dirty to make things happen. You will have strong understanding of the drivers of luxury growth in single malt, the motivations and attitudes of luxury and mainstream consumers and how integrated marketing campaigns connect with consumers to fuel brand desire.

The Head of Marketing GTR is responsible for managing a team of 4 people spread across regions.

Key Result Areas:

Thought Leadership / Planning

  • Develop & drive the channel planning process and work with both brand & commercial teams to ensure output of insight led commercial ideas that excite our customers
  • Drive a constant improvement agenda across annual execution plans, setting consistent KPIs and driving effective evaluation & measurement
  • Ensure we have high quality analytics and insights informing our commercial, category and channel decisions
  • Develop and facilitate the delivery of compelling commercial arguments for retailers to adopt our category strategy & our brand activation campaigns
  • Plan & control GTR Strategic Marketing Budget

Best In Class Campaigns

  • Work closely with Global Marketing, Regional Marketing & other functions to develop and implement innovative & integrated brand campaigns that:
  • Result in best in class GTR activation plans to increase consumer & trade awareness that are newsworthy for their creativity, disruptiveness and differentiation and that generate trade & consumer interest & buzz before, during and after the activation takes place
  • Deliver against both brand positioning & the strategic needs of our customers’ business
  • Embrace a broad spectrum of paid &/or unpaid media (from on-pack to online)

Activation & Visibility (Promotional & Permanent)

  • Lead the TR marketing team to ensure that all activations & installations are of an excellent standard
  • Establish & champion a culture of evaluation amongst the team, continually seeking to identify those activities that are worth investing behind & those we should stop or amend
  • Work with the Global Marketing Team to establish a clear Visual Identity System for GTR for each brand
  • Develop clear merchandising principles for the whisk(e)y category, based upon consumer & shopper insights
  • Develop category-leading merchandising solutions for W&M brands to bring their propositions to life instore

Trade Events & Communications

  • Lead delivery of a W&M portfolio trade presence in Singapore & Cannes which establishes W&M as a driving force in GTR and brings the brands to life
  • Develop a Trade PR plan and associated messaging that supports our vision of being a ‘Driving Force’ in Malt Whisky and our category strategy

Leading and Managing People

  • Provide motivation and direction to the team by encouraging and supporting the achievement of goals through coaching, feedback, recognition and role model the right behaviours aligned to our values
  • Identify the strengths and development areas within the team, support the team to plays to its strengths and develop the team in line with company values to maximise employee performance
  • Have regular open and honest two-way conversations about performance and assess the performance of the team consistently, equitably and fairly, ensuring feedback on performance is provided constructively and with respect
  • Ensure team expectations are clear by defining roles, responsibilities, expected outcomes and setting SMART objectives
  • Lead the team in a way which builds morale and generates ownership by involving others
  • Adapt your own leadership style and approach to match the needs of individuals and changing business environment
  • Demonstrate accountability as a leader, a passion for diversity and inclusion and support team wellbeing in all aspects of the role and teams

For more information about this role, please contact Steph Buckley on 07432 467 032 or steph@denholmassociates.com. Thank you.

The Category & Channel Activation Manager will work closely with the Head of Customer Marketing, the UK & Global brand team and the off trade commercial team to deliver best in class shopper insight and marketing plans across our key retailers & priority brands. This role will ensure there is a continuous improvement approach to the W&M retail shopper marketing plans supporting the delivery of increased distribution, visibility, and activation both in store and online.

Key Result Areas:

KPIs

  • Deliver Best in Class Category insight to make positive change in accounts that drives mutual growth
  • Work with the Head of Customer Marketing, Brand Team and Commercial Team to develop stand out brand activation for chain retail both instore and online, supporting a shared agenda for excellence in execution and measurement across all activities
  • Ensure “shopper first thinking” across all solutions/presentations
  • Create, develop & drive key activations as outlined in the channel marketing plans
  • Work with the broader team to develop and nurture a W&M contact network within the customers
  • Identify opportunities within the channel/customer mix that we can own or exploit that enhances our standing with customers and drives future profitable growth
  • Deliver outstanding in outlet communications that positively influences shopper behaviour & product position on shelf
  • Through rigorous measure and evaluation identify best practice in promotional mechanics and activations and ensure W&M is at the cutting edge in terms of new thinking and fresh ideas around mechanics – in store and online
  • Champion a shared learning approach and actively seek to share best practice and learnings across the broader commercial and marketing teams

Stakeholder Management

  • Work with the retail channel team on a communication rhythm to commercial colleagues and customers to ensure key stakeholders are enrolled, informed, and aligned to channel marketing objectives, plans and goals
  • Communicate innovatively key category stories, data and insights so they are memorable and stand out from the competition
  • Conduct and share key learnings and actions in a collaborative and partnership approach both internally and externally
  • Lead the NPI process for off trade channel marketing ensuring projects are communicated and shared in a timely manner and delivered in full and on time to our customers to create maximum impact and enhance brand performance
  • Continuously review the W&M portfolio visibility on both the physical and virtual shelf and make recommendations to drive improvements

For more information about this role, please contact Steph Buckley on 07432 467 032 or steph@denholmassociates.com. Thank you.

The Country Marketing Manager is responsible for partnering with specified distributors in Europe, co-creating and supporting the delivery of market brand strategies and annual plans, driving sustainable growth across the W&M Malt portfolio.

You will ensure the marketing activities comply with global brand guidelines, prioritising Dalmore, Jura, Fettercairn & Tamnavulin. Whyte and Mackay have a strong desire to be the most influential brand partner for our distributors bringing thought leadership and best practice for Malt whisky, driving category and brand growth.

The role will work in collaboration with the Area Commercial Director and the distributor team to ensure the brand strategies and key growth drivers are deployed across the relevant Brand Market Combination (BMC). You will deliver a range of marketing activities: channel & shopper activations (ensuring commercial teams are enabled with selling stories and the right assets) as well brand communications that reach and impact our target consumers. You will drive marketing execution yet also possess the strategic agility to contribute to the commercial strategies that will transform our business.

This role will be integral in ensuring we are delivering against our company vision to be “A driving force in the Single Malt category in Europe, renowned for building brands that stand out”.

Key Result Areas:

Growth Strategy

  • Work with the Country Director and the distributor partners to develop a brand plan and activation plan across the portfolio of brands distributed to support the delivery of the brand and country budget
  • Become a country expert gaining insight in how to grow brands in the markets and share key learnings internally at W&M
  • Be responsible for driving a shared agenda for excellence in execution and measurement across all activities
  • Mine available data sources for useful insights that will shape category stories and drive category and “customer first thinking” across all solutions/presentations improving distributor capability
  • Develop & drive key activations as outlined in the brand marketing plans; ensure measurement becomes a mantra across all activations

Stakeholder Management

  • Enrol the key stakeholders within the distributor partners to ensure the strategic marketing budget is spent against the key growth drivers for each brand
  • Along with commercial, develop W&M contact network within the distributor partners, ensuring key stakeholders are bought in and aligned to brand objectives
  • Support the distributor team on delivering outstanding in outlet communications that positively influences shopper behaviour & product position on shelf
  • Champion a shared learning approach and actively seek to influence key contacts across central marketing and the wider UK and European team

For more information about this role, please contact Steph Buckley on 07432 467 032 or steph@denholmassociates.com. Thank you.

Apply here

Contact us

If you would like more information about working with Whyte & Mackay please contact Denholm Associates today on 03303 359 818. We’d be happy to help. Thank you.

New Spirits Division

ANDY BRADY

HEAD OF HR

Andy Brady is a seasoned HR recruitment specialist, with over two decades of expertise in the field. With a foundation in Human Resource Management from the University of Derby, Andy swiftly transitioned into specialised HR recruitment. His diverse portfolio spans FMCG, Manufacturing & Engineering, Financial Services, the Third Sector, and Supply Chain, working at all levels from entry to executive positions.

ZOE LUMSDEN

Recruitment AdministratoR

Zoe joined Denholm in 2022 as Recruitment Administrator, after working in administration roles for nearly a decade. Most recently within the recruitment industry, she joins us with experience of supporting consultants, clients and candidates at all levels. Zoe has a passion for helping people and applies her positive attitude and approachable manner to support our team and deliver the best possible service to our clients and candidates at all times.

DREW GILLIES

HEAD OF AGENCY

Drew arrived at Denholm as an award-winning creative, having headed content strategy teams for marketing/advertising agencies in the UK/USA before a successful career in HR, people and culture. He has years of marketing experience and building teams on both sides of the Atlantic, priding himself on going the extra mile for clients and candidates alike. Drew always works with passion as our specialist in account management, planning and strategy, digital marketing, full-spectrum creative and traffic/studio management.

CALLUM BEVERIDGE

SENIOR CONSULTANT - TECHNOLOGY, CHANGE & TRANSFORMATION

Callum has been working in recruitment since 2018 where he has solely focussed on the Technology, Change and Transformation market across the UK and ROI. He works closely with his clients and candidates to build long-lasting relationships across several industries, including Technology, Financial Services, Professional Services, Healthcare, Education, Public Sector and more. He specialises in engineering roles across Software, Infrastructure, Systems, DevOps and Cloud, along with Software Testing.

EUAN ARCHIBALD

SENIOR CONSULTANT - Technology, Change & Transformation

Euan has been working in the world of recruitment since 2012, working to deliver bespoke services to both clients and candidates. Prioritising ‘future-fit’ candidates for clients, he works as an extension of his client’s business ensuring great representation in the market. He consults with each client to ensure excellent candidate journeys. Euan works focuses primarily on business analysis, project management and technical support opportunities.

MICHELLE WEIR

Senior Finance Executive

Michelle is enthusiastic, practical, and adaptable – with 15 years experience across Finance. She is known for being trustworthy, hardworking, and enjoying a challenge. Michelle excels, both independently and as part of a team, bringing a methodical approach to her work. Combining a friendly and professional demeanor, allows her to effectively engage with colleagues and clients at all levels. Client and candidate care is paramount to Michelle and to Denholm.

ALANA SIM

DEVELOPMENT DIRECTOR - CONSUMER

Alana has been working in recruitment since 2012, predominately within the FMCG & Consumer markets. Having recruited in both the UK & Asia Pacific markets, Alana has a sound knowledge of local & international recruitment. Partnering with brands to attract & hire the best sales talent in the market, Alana focuses on mid to senior level Sales appointments within the Consumer space. With a strong commercial & sales background, Alana identifies and engages the best commercially focused talent for our clients.

SCOTT CAITHNESS

CLIENT RELATIONSHIP PARTNER

Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.

ANDY MACEWAN

HEAD OF TECHNOLOGY, CHANGE & TRANSFORMATION

Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

JAMES BLYTH

HEAD OF MANUFACTURING & ENGINEERING

James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.

ANGELA MCCANN

DIRECTOR OF GROWTH

Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

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CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
  • Expressiveness
  • Manner
  • Presence

LEVEL 2

Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials

LEVEL 3

Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns