(Job Share 3 Days)
Reporting to Head of Innovation & Incubation
It is rare indeed to find such an exciting opportunity offered as a job share. The Consumer Insights Lead will ensure consumer understanding lies at the heart of marketing activity across the W&M portfolio, with a particular emphasis on our strategic malt whisky brands.
You will be one of W&M’s “in-house experts” – the specialist in consumer insight, advising and assisting brand teams with all aspects of the consumer insight process: Honing briefs and clearly identifying the insight need, recommending appropriate methodologies and agencies, evaluating agency proposals and budgets, directly managing insight projects where appropriate, and helping turn research findings into useful insight.
You will be the proactive consumer insight lead across the portfolio of global brands, identifying insight gaps and knowledge opportunities as well as responding to briefs from the teams. More than just a service provider, you will constructively challenge where you see uninformed opinion driving our strategy or decision-making.
You will be comfortable briefing and managing agencies across both qual and quant. You will be excellent at interpreting research findings and presenting them clearly. You understand the difference between data and insight, and have a good eye for a “useful insight” which can be the seed of distinctive marketing and competitive advantage.
The ideal candidate will have experience running or commissioning qual and quant consumer insight projects ideally within a Food/Drink/FMCG environment, with expert understanding of a wide range of insight tools and methodologies.