Award-Winning Whisky Makers

Whisky making at Whyte and Mackay is led by pioneering whisky maker Mr. Gregg Glass, alongside Master Distiller Mr. Richard Paterson OBE, who have together crafted expressions across their exceptional whisky portfolio.

Each of the Single Malt Whiskies within the collection have garnered critical acclaim and enjoyed commercial success. Tamnavulin achieved the accolade of becoming the No.1 Fastest Growing Single Malt Globally, whilst Jura claimed No.2 and is the No.1 Single Malt in the UK.

The Future of Whisky Making

Whyte and Mackay take their environmental commitments seriously and in 2021 published The Green Print, their strategy to deliver a sustainable future.

By April 2022, Whyte and Mackay had adopted carbon neutral electricity at all of its distillery sites, with recent accreditation by REGO.

Whyte and Mackay have launched the Scottish Oak programme in which they have started the process of re-planting local forests in hope to use the wood for future whisky casks, a more sustainable approach and one in which we will see a shift in flavour profile in modern whisky.

Inspiring Consumers

Whyte and Mackay are progressive in their marketing, despite operating in a category steeped with heritage. The whisky makers always look to the future and innovative ways to fashion the drink and market it. In 2022 they released the Dalmore NFT, a 33 Year Old Dalmore expression available exclusively via Block Bar.

Innovation at Whyte & Mackay is a key driver of their success, with recent Jura Cask Editions illustrating the creativity of their New Product Development. Highlights include Shackleton the industry-leading ‘Whyte and Mackay Light’, a lighter spirit drink from Scotland. Woodsman, made with double-scorched barrels, was recently recognised with a prestigious IWSC Gold Outstanding Award. The ‘Woodsman in the Woodshed’ campaign was recognised nationally by Campaign Live Awards 2022.  

Our Whyte & Mackay Community


Whyte & Mackay are official partners to SAMH – Scottish Association for Mental Health.

During the pandemic, Whyte and Mackay were publicly recognised by the First Minister of Scotland for their support of the national response, NHS Scotland and charity partners across Scotland.

Whyte & Mackay also prides itself on its work with local suppliers giving back to the community around each site.

In 2021, the whisky makers launched Grow Scotland, an initiative to partner directly with local farmers in their community. The Fettercairn Distillery will launch its Fettercairn 200 Club, as the next chapter in Grow Scotland. The F200 Club is formed with 200 farmers within 50 miles of the Aberdeenshire Distillery.

People Development

Whyte and Mackay have a dedicated People Development function, to ensure all members of the community have access to learning opportunity. As a highlight, in 2021 they launched a Digital Discovery capability programme, delivered to members of the commercial function worldwide. A Management and Leadership Programme was launched in 2021.

There is a culture of dedication, hard work and innovation. I feel valued and supported to take part in new challenges, which means I get to learn new things every day.

Global Presence

Founded in 1844 the whisky makers are now truly international with their offices located from New York to Singapore. Whyte & Mackay still to this day operate their headquarters in their home of Glasgow.

In Scotland, Whyte & Mackay operate a state-of-the-art Bottling Hall and Distribution Centre in Grangemouth and a Whisky Production and Warehousing Centre in Invergordon alongside five respected distilleries, from the islands to the Highlands.

Careers at Whyte & Mackay

European collection of whisky

If you have a passion for developing stand-out brand activation for chain retail both in-store and online, we want to hear from you! Denholm is pleased to be working with Whyte & Mackay, who are currently looking to recruit a Category & Channel Activation Manager for their Glasgow office with a potential requirement for UK travel up to 10% of the time.

Working closely with the UK Category & Channel Marketing Controller, the UK & Global brand team and the off trade commercial team, you will be responsible for delivering best in class shopper insight and marketing plans across Whyte & Mackay’s key retailers & priority brands.

Key responsibilities will include, but are not limited to:

  • Create, develop & drive key activations as outlined in the channel marketing plans
  • Identify opportunities within the channel/customer mix that we can own or exploit that enhances our standing with customers and drives future profitable growth
  • Deliver outstanding in outlet communications that positively influences shopper behaviour & product position on shelf
  • Champion a shared learning approach and actively seek to share best practice and learnings across the broader commercial and marketing teams
  • Work with the Channel Controller on a communication rhythm to commercial colleagues and customers to ensure key stakeholders are enrolled, informed, and aligned to channel marketing objectives, plans and goals
  • Conduct and share key learnings and actions in a collaborative and partnership approach both internally and externally
  • Lead the NPI process for off trade channel marketing ensuring projects are communicated and shared in a timely manner and delivered in full and on time to our customers to create maximum impact and enhance brand performance

Key skills and experience we are looking for:

  • Experience in a category / customer marketing / brand marketing / sales environment within Beer, Wine & Spirits (BWS)
  • A track record in delivering category recommendations/shopper marketing activations
  • Previous experience within FMCG, ideally in delivering in outlet execution is preferred
  • Understanding and experience of how to draw useful compelling insights from data sources
  • An understanding of how things work across e-commerce and the ability to challenge and make improvements to the brand DVA
  • Ability to develop strong working relationships cross functionally internal and external
  • Excellent time management & organisational skills and a solid project manager
  • Digitally competent and confident to drive creative solutions and a test and learn approach
  • Professional approach and close attention to detail

If you have a passion for all aspects of innovation, consumer insight, brand renovation and brand incubation, we want to hear from you! Denholm is pleased to be working with Whyte & Mackay, who are currently looking to recruit a Head of Innovation for their Glasgow office.   

This is a key role in which you will be required to work collaboratively with Brand, Packaging, Production, and whisky-making teams and key markets to bring concepts to life that bring value to consumers, our customers, and our clients business.

Key responsibilities will include, but are not limited to:

  • Push new boundaries in packaging development in conjunction with key contacts in our production team in Grangemouth to drive competitive advantage across our Strategic malt brands in the first instance
  • Sustainability: provoke, coordinate and drive the marketing thinking and development around long term solutions to challenges we face particularly across our strategic malt brands
  • Manage the Incubation brands through a team of Senior Brand Manager and Assistant Brand Manager
  • Deliver a step-change in the performance of The Woodsman in the UK, driving the brand forward into the next era of its development, preparing marketing materials and a success model for potential rollout into international markets
  • Clarify the propositions and commercial roles of Shackleton and Whisky Works, exploring innovative solutions for securing standout and awareness in a cluttered competitive environment
  • Drive a ”Launch and Love” comms and activation plan across any NTW brand for the initial 24 month Incubation period based on clear KPIs with the Exec and lead market
  • A passionate advocate for consumer understanding – able to inspire colleagues and agency partners about the importance of compelling insight, and provide encouragement and nudges to stay “on insight” over time
  • Conducts domestic and international gap analyses to identify and quantify category & brand opportunities based on consumer and market needs

Key skills and experience we are looking for:

  • Proven track record of managing a team along with leading initiatives and making ‘stuff happen’ across cross-functional project teams
  • Experience of making a big impact on small budgets and exciting the business about opportunities
  • Knowledge of technical aspects of packaging design and manufacture
  • Experience of guiding less technically savvy people through to a solution
  • Commercially astute with a keen eye on the numbers and ROI
  • First class communicator and subject matter leadership
  • Balance of creativity and logic and able to make an impact and lead the conversation
  • Relishes responsibility and is not afraid to pick up the ball and make things happen

Sound like you? If so, we’d love to discuss in more detail!


If you have a passion for the creation an implementation of brand initiatives, we want to hear from you! Denholm is pleased to be working with Whyte & Mackay, who are currently looking to recruit a Senior Brand Manager for their Glasgow office.   

Working with the Head of Innovation & Incubation you will help lead and develop the brand strategy across the full marketing mix including NPD.  You will work collaboratively with key markets, channels & commercial teams & build execution and roll out plans in line with brand guidelines, and to achieve brand & commercial objectives. 

Key responsibilities will include, but are not limited to:

  • Creation of initiatives to deliver brand strategy
  • Identify and develop key brand platforms to build brand awareness
  • Manage the development of physical & mental availability initiatives for effective DVA
  • Inspire brilliant market roll out/launch plans online and offline in domestic and travel retail
  • Prepare Excel analysis and PPT reports identifying key market/consumer opportunities/challenges
  • Make clear recommendations for resolution of issues or challenges, or to grasp an opportunity
  • Work with the Head of Innovation & Incubation in the development of new brand propositions, and support in the facilitation of occasional strategic or innovation workshops for the core brands
  • Provide motivation and direction to the team by encouraging and supporting the achievement of goals through coaching, feedback, recognition and role model the right behaviours aligned to our values
  • Identify the strengths and development areas within the team, support the team to plays to its strengths and develop the team in line with company values to maximise employee performance.

Key skills and experience we are looking for:

  • Brand marketing experience in premium brands, with demonstrable brand management exp.
  • A relevant business or marketing qualification
  • Previous experience of developing and executing brand positioning
  • Knowledge of developing brand marketing plans
  • Thorough understanding of consumer touch points from shelf to digital media
  • Excellent Project management & organisational skills
  • Motivated and passionate, remains positive in the face of ambiguity
  • Relishes responsibility and is not afraid to pick up the ball

Sound like you? If so, we’d love to discuss in more detail!

Please get in touch with

If you are an excellent marketer with creative flair, strong project management skills and the desire to make the right thing happen, we want to hear from you! Denholm is pleased to be working with Whyte & Mackay, who are currently looking to recruit a Brand Controller UK for their Glasgow office.  

Working collaboratively with the global, channel, category & commercial teams to achieve brand & commercial objectives, in this role you will be responsible for the development and execution of UK brand strategy and annual plans along with any product and/or NPI development. You will also develop UK brand positioning, along with the creation and implementation of market strategy and activation plans and initiatives with a key focus on driving physical & mental availability.

Key responsibilities will include, but are not limited to:

  • Analyse brand performance and provide recommendations to meet gaps/opportunities or course correction required.
  • Develop outstanding new products and/or packaging from concept to market launch for UK brands that will support the brand strategy and drive growth for the business.
  • Provide direct leadership on design/creation of sales tools and communication assets
  • Lead and drive integrated marketing communication strategies and plans to meet growth objectives.
  • Provide guidance to channel and market on how to optimise activity for maximum ROI
  • Drive a culture of continuous improvement across initiatives, projects & processes.
  • Lead the team in a way which builds morale and generates ownership by involving others.
  • Provide motivation and direction to the team by encouraging and supporting the achievement of goals through coaching, feedback, recognition and role model the right behaviours aligned to our values.

Key skills and experience we are looking for:

  • Previous experience of building a premium brand or spirit
  • Previous experience leading a team at mid manager level
  • Strong premium brand marketing exposure and affinity, with experience in brand strategy
  • Knowledge of spirits consumers and categories
  • Strong classic marketing skills – ATL, BTL, TTL, Online
  • Ability to multi-task and manage multiple priorities
  • Strong numerical ability, with commercial & financial acumen
  • Balance of creativity and logic and able to make an impact and lead the conversation

(Job Share 3 Days)
Reporting to Head of Innovation & Incubation

It is rare indeed to find such an exciting opportunity offered as a job share. The Consumer Insights Lead will ensure consumer understanding lies at the heart of marketing activity across the W&M portfolio, with a particular emphasis on our strategic malt whisky brands.

You will be one of W&M’s “in-house experts” – the specialist in consumer insight, advising and assisting brand teams with all aspects of the consumer insight process: Honing briefs and clearly identifying the insight need, recommending appropriate methodologies and agencies, evaluating agency proposals and budgets, directly managing insight projects where appropriate, and helping turn research findings into useful insight.

You will be the proactive consumer insight lead across the portfolio of global brands, identifying insight gaps and knowledge opportunities as well as responding to briefs from the teams. More than just a service provider, you will constructively challenge where you see uninformed opinion driving our strategy or decision-making.

You will be comfortable briefing and managing agencies across both qual and quant. You will be excellent at interpreting research findings and presenting them clearly. You understand the difference between data and insight, and have a good eye for a “useful insight” which can be the seed of distinctive marketing and competitive advantage.

The ideal candidate will have experience running or commissioning qual and quant consumer insight projects ideally within a Food/Drink/FMCG environment, with expert understanding of a wide range of insight tools and methodologies.

Contact us

If you have any questions about these roles, please contact Denholm Associates today. We’d be happy to help. Thank you.


Finance Coordinator

Haider recently graduated with a degree in Accounting and Finance and has gathered experience in the finance industry through internships and previous jobs. He will be using all the skills he has acquired through his previous experiences to assist the finance department with gathering data and providing analysis that will help the business expand.

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.


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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business

In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.







Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 


Recruitment AdministratoR

Zoe joined Denholm in 2022 as Recruitment Administrator, after working in administration roles for nearly a decade. Most recently within the recruitment industry, she joins us with experience of supporting consultants, clients and candidates at all levels. Zoe has a passion for helping people and applies her positive attitude and approachable manner to support our team and deliver the best possible service to our clients and candidates at all times.

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.



Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.



James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.



Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.



Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.



David started recruitment at the age of 23 and while it isn’t for everyone, it was for David. What he really enjoys is looking beyond the CV and really getting to know the people sitting across the table, learning all about them and building relationships with new people. And that hasn’t changed to this day. David loves solving the puzzle of balancing the needs and wants clients and candidates to reach a point where everyone is happy. Based in Glasgow, he covers the B2B market for sales and marketing roles across Scotland.



Liz has over 14 years’ experience in recruitment working across primarily the high-tech, pharmaceutical and FMCG sectors. She joined Denholm on December 1st 2021 following a relocation from Ireland to focus on Marketing recruitment. Liz’s experience ranges from high volume recruitment to executive search and she prides herself in her ability to fully understand a brief and her accurate matching skills. Frequently praised as being a clear communicator with a strong customer service ethic, Liz is well suited to the culture here at Denholm, where the client and the candidates’ needs are paramount.


SENIOR CONSULTANT - Technology, Change & Transformation

Euan has been working in the world of recruitment since 2012, working to deliver bespoke services to both clients and candidates. Prioritising ‘future-fit’ candidates for clients, he works as an extension of his client’s business ensuring great representation in the market. He consults with each client to ensure excellent candidate journeys. Euan works focuses primarily on business analysis, project management and technical support opportunities.



Callum has been working in recruitment since 2018 where he has solely focussed on the Technology, Change and Transformation market across the UK and ROI. He works closely with his clients and candidates to build long-lasting relationships across several industries, including Technology, Financial Services, Professional Services, Healthcare, Education, Public Sector and more. He specialises in engineering roles across Software, Infrastructure, Systems, DevOps and Cloud, along with Software Testing.



Drew arrived at Denholm as an award-winning creative, having headed content strategy teams for marketing/advertising agencies in the UK/USA before a successful career in HR, people and culture. He has years of marketing experience and building teams on both sides of the Atlantic, priding himself on going the extra mile for clients and candidates alike. Drew always works with passion as our specialist in account management, planning and strategy, digital marketing, full-spectrum creative and traffic/studio management.


CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.


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Will do...

  • Capability to learn
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