Reporting to Head of Communication and Corporate Relations

This is a rare and exciting opportunity to join Whyte And Mackay’s Whisky Discovery Team, which exists to ensure our whisky and our whisky making are celebrated by strategic external audiences, and that we build our corporate reputation as whisky makers at home and in key international markets.

This Global role will be a first rate story-teller, leading our whisky discovery programmes and developing effective communication programmes to drive discovery and recommendation for our whisky and whisky making, with a focus on iconic brands The Dalmore, Fettercairn, Jura and Tamnavulin. Key Consumer Markets include UK, USA and agreed targets in Europe alongside strategic industry and media audiences at a global and regional level.

The key areas that this role will incorporate are:
1. Develop Whisky Discovery Approach
2. Partner Whisky Making to develop their role in our communication and presence within the World of Whisky
3. Project Manage key initiatives within the Whisky Discovery Agenda
4. Manage World of Whisky Media Engagement Programme
5. Support the Head of Comms to structure the discovery role for each pillar in our whisky making

The key to this role is the ability to communicate a distinctive product story, with digital expertise (Content, Demand Generation, Demand Conversion).

(Job Share 3 Days)
Reporting to Head of Innovation & Incubation

It is rare indeed to find such an exciting opportunity offered as a job share. The Consumer Insights Lead will ensure consumer understanding lies at the heart of marketing activity across the W&M portfolio, with a particular emphasis on our strategic malt whisky brands.

You will be one of W&M’s “in-house experts” – the specialist in consumer insight, advising and assisting brand teams with all aspects of the consumer insight process: Honing briefs and clearly identifying the insight need, recommending appropriate methodologies and agencies, evaluating agency proposals and budgets, directly managing insight projects where appropriate, and helping turn research findings into useful insight.

You will be the proactive consumer insight lead across the portfolio of global brands, identifying insight gaps and knowledge opportunities as well as responding to briefs from the teams. More than just a service provider, you will constructively challenge where you see uninformed opinion driving our strategy or decision-making.

You will be comfortable briefing and managing agencies across both qual and quant. You will be excellent at interpreting research findings and presenting them clearly. You understand the difference between data and insight, and have a good eye for a “useful insight” which can be the seed of distinctive marketing and competitive advantage.

The ideal candidate will have experience running or commissioning qual and quant consumer insight projects ideally within a Food/Drink/FMCG environment, with expert understanding of a wide range of insight tools and methodologies.

Reporting to Head of Whisky Experience

This is a fantastic entry level position into marketing with a clear career path set out. Working as part of a close team of 5 fantastic individuals, you must be highly organised, unflappable and energetic.

Whyte and Mackay are on a mission to create distinctive, memorable experiences of our award-winning Single Malt Whisky Brands.

The Whisky Marketing Executive plays an active role in the Global Experience Team, supporting the team to drive confidence and belief in our brands.

You will be the primary point of contact to coordinate the delivery of exceptional events. The role works between markets and brand homes ensuring our brand messages land at every touch point while acting as the administration lead for the Whisky Experience team. As a key member of our Global Marketing Department, this role will support our marketing programmes within the world of whisky.

The role involves collaboration with various business units across global markets and systemising our approach to driving physical and mental availability.

Experience required:

• Previous experience in a busy marketing or events department
• Previous agency experience preferred
• Experience in a hospitality business would be advantageous, whether front of house, back of house of head office.
• Excellent working knowledge and understanding of Microsoft Office applications including Excel, PowerPoint, Word, Outlook to an intermediate level.
• Social media savvy, with an interest and understanding of social media platforms, content and measurement
• Exceptional organisation skills

Reporting to Brand Controller – The Dalmore

This is a superb opportunity to work with Whyte and Mackay’s luxurious and Internationally renowned  premium whisky: The Dalmore. This role requires someone who wants to challenge the traditional culture or whisky, who understands that the market is changing and really wants to shake things up.  Someone who can bring a degree of sophistication, but also creativeness to reposition and optimise the brand.

The Brand Manager is responsible for the creation and implementation of global brand initiatives that drive physical & mental availability in key markets. You will drive the global brand strategy and work collaboratively with key markets, channels and commercial teams to build execution and roll out plans in line with brand guidelines, and to achieve brand & commercial objectives. You will be integral in ensuring we are delivering against our company vision to be a driving force, renowned for building brands that stand out.

To be successful in this role, you will need to have brand marketing experience in mainstream consumer brands, with demonstrable brand management experience.  Previous experience of developing and project managing NPD and a proven track record of leading initiatives across cross-functional project teams (ideally international).

Reporting to Brand Controller – Jura and Tamnavulin

This is an unique and exciting opportunity to work with Whyte and Mackay’s second biggest selling brand: Tamnavulin is the number two bestselling whisky by volume in the UK. This role requires someone who understands consumer insight and customer engagement, someone who can bring fun and creativity to the brand with seasonal releases, new product development and packaging.

The Brand Manager is responsible for the creation and implementation of global brand initiatives that drive physical & mental availability in key markets. You will drive the global brand strategy and work collaboratively with key markets, channels and commercial teams to build execution and roll out plans in line with brand guidelines, and to achieve brand & commercial objectives. You will be integral in ensuring we are delivering against our company vision to be a driving force, renowned for building brands that stand out.

To be successful in this role, you will need to have brand marketing experience in mainstream consumer brands, with demonstrable brand management experience.  Previous experience of developing and project managing NPD and a proven track record of leading initiatives across cross-functional project teams (ideally international).

Reporting to Senior Brand Manager – Jura

This is an unique and exciting opportunity to work with Whyte and Mackay’s biggest selling brand: Jura is the number one selling whisky by volume in the UK. This role requires someone who understands consumer insight and customer engagement, someone who can bring fun and creativity to the brand with seasonal releases, new product development and packaging.

The Brand Manager is responsible for the creation and implementation of global brand initiatives that drive physical & mental availability in key markets. You will drive the global brand strategy and work collaboratively with key markets, channels and commercial teams to build execution and roll out plans in line with brand guidelines, and to achieve brand & commercial objectives. You will be integral in ensuring we are delivering against our company vision to be a driving force, renowned for building brands that stand out.

To be successful in this role, you will need to have brand marketing experience in mainstream consumer brands, with demonstrable brand management experience.  Previous experience of developing and project managing NPD and a proven track record of leading initiatives across cross-functional project teams (ideally international).