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Pioneering Whisky Makers
Community Partnerships
Global Presence
Inspiring Consumers
Careers

2021 Distiller of the Year

Whyte & Mackay is home to a collection of multi-award-winning Single Malt Whiskies including The Dalmore, Jura, Fettercairn and Tamnavulin. 

With their premium spirits portfolio that includes contemporary whisky brands Shackleton, Woodsman and John Barr.

Pioneering Whisky Makers

Whisky making at Whyte & Mackay is led by respected whisky maker Gregg Glass, alongside Master Distiller Mr. Richard Paterson OBE, who together have led new product development with a series of new releases in recent years. In 2019, Whyte and Mackay Light – a lighter spirit drink from Scotland, was released, alongside a number of award-winning new expressions across the Single Malt Whisky portfolio.

Community Partnerships

Whyte & Mackay are official partners to SAMH – Scottish Association for Mental Health. In 2020, Whyte and Mackay employees worldwide completed a virtual-race-around-the-world to raise awareness for the charity. 

Whyte and Mackay were publicly recognised by the First Minister of Scotland in 2020 for their support of the national pandemic response, after they supplied hand sanitiser to NHS Scotland and charity partners across Scotland.

Global Presence

Founded in Glasgow 1844, the whisky makers recently celebrated their 175-year anniversary. Today, Whyte & Mackay have offices from New York to Singapore.

In Scotland, Whyte & Mackay operate a state-of-the-art Bottling Hall and Distribution Centre in Grangemouth and a Whisky Production and Warehousing Centre in Invergordon. The Digital Discovery Team are based in the Glasgow headquarters. 

Inspiring Consumers

The Digital Discovery team are a passionate group of specialists, on a mission to deliver first-rate programmes that ensure our whiskies stand outline. The team enjoy a breadth of diverse projects across our portfolio designed to ensure consumers discover and purchase our brands.

You’ll work across the portfolio, from The Dalmore, in the luxury consumer goods category, to Tamnavulin a classic Speyside Single Malt.

The Digital Discovery agenda is at the heart of how we build brands and deliver transformational commercial growth. It is a fantastic time to join the team.

Would you like to join our team?

Whyte & Mackay is a global premium spirits business who are curious, courageous and positive in the face of ambiguity. It has been five years since they launched their first digital strategy and today, to ‘Inspire and Engage Consumers’ is one of the strategic imperatives for their whisky making business. Digital Discovery is a fundamental building block in how they build brands and deliver commercial growth.

A key role within the Digital Discovery team will be the Performance Marketing Manager who will be a Demand Generation Specialist tasked with driving the Recruitment / Conversion / Analysis across all strategic brand and market initiatives.

You will combine Owned / Paid / Earned insights to optimise Search performance across identified Geographies for the strategic brands. This is a unique role in the business which will help ensure that the team are delivering against the company vision to be a driving force, renowned for building brands that stand out (online.)

You will be:

  • The subject matter expert in data-driven digital amplification
  • A key voice in how Whyte & Mackay increase online discovery and purchase for our brands
  • A digital channel expert in paid search and paid social, ideally with an understanding of programmatic
  • A practical understanding of data, technical analytics
  • Able to develop direction to Brand and Market Teams on best practice
  • Able to influence and empower Market Teams to deliver excellent digital outputs
  • Able to drive excellence through clearly articulated digital marketing plans and toolkits
  • Able to play a proactive role in the development of integrated campaigns
  • Able to translate technical solutions to non-technical audiences
  • Curious about the digital landscape and ‘always learning’ mindset

We are eager to speak to Performance marketers who have strong understanding of how to optimise spend across digital marketing with a proven record of how to make things happen. If you are interested to learn more about this fantastic opportunity, get in touch today.

Whyte & Mackay are looking to recruit a talented Digital Manager who will be the technical platform lead across owned online destinations and technical support for agreed local customer initiatives in Drive/Develop markets. You will lead the upgrade and management of all websites / CMS to optimise Search performance and own the platform integration for Consumer Marketing Digital Solutions. You will help ensure Whyte & Mackay are delivering against the company vision to be a driving force, renowned for building brands that stand out across the online platforms.

You will be:

  • The owner of our consumer and marketing digital platforms development
  • A digital channel expert in websites, email marketing, ideally with a practical understanding of eCommerce platforms
  • Able to brief, develop and deliver technical analytics to ensure accurate measurement of digital marketing
  • Able to drive digital projects to completion with clear stakeholder communication and strong agency management skill
  • Able to translate technical solutions to non-technical audiences
  • Able to develop digital solutions to internal stakeholder briefs from Brand Team
  • Curious about the digital landscape and ‘always learning’ mindset

If you are a digital native who enjoys building and developing technical platforms coupled with a sound grasp of analytics and Search, you could become a key part of the Digital Discovery team within a globally revered premium spirits business. For all the information on this fantastic opportunity, get in touch today.

European collection of whisky
collage of people drinking whisky
In my first two months I was provided training on Whyte & Mackay’s products but also how to communicate effectively. All employees experience this which provides great communication and means everyone is on the same wavelength.

SENIOR BRAND MANAGER, THE DALMORE

people looking through book

As a company we’re more agile due to our relatively small size but it’s the culture and people that make the difference. Everyone is really friendly and there’s a vast amount of knowledge and experience which everyone is happy to share. In the 15 years I’ve worked with Whyte & Mackay, no two days have ever been the same!

INTERNATIONAL CUSTOMER SERVICE TEAM LEADER

whisky cocktail
There is a culture of dedication, hard work and innovation. I feel valued and supported to take part in new challenges, which means I get to learn new things every day.

Warehouse Team Leader

Contact us or apply here.

If you’d like to find out more about these new opportunities at Whyte & Mackay, please get in touch today.

Steph Buckley

07432 467 032

steph@denholmassociates.com

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

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Digital COMMERCE DIRECTOR

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JOB TITLE

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

Sponsorship & Events Manager

The Loch Lomond Group are seeking a commercially-savvy Sponsorship and Events Manager to join the marketing team.

You will be responsible for developing Loch Lomond Group's sponsorship and events strategy and delivering a program of activities and partnerships that will support the business growth ambitions. Other responsibilities include managing renewals and negotiations, overseeing communication with sponsors as well as aligning business and market needs.

The Sponsorship & Events Manager is a key role in the business. We are looking for a dynamic, entrepreneurial and driven professional who has an understanding of how to build brand advocacy through sponsorship and events. You will ideally come from a marketing and sponsorship background in spirits or have a passion and understanding of the category and its nuances.

This is an incredible role and an exciting time to join one of the most talked about spirits companies in the marketplace. If you think you have the magic that they are looking for, get in touch today!

APPLY HERE:

Digital Channel
Development Manager

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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

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Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

OPTIMISE

CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
  • Expressiveness
  • Manner
  • Presence

LEVEL 2

Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials

LEVEL 3

Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns