To make the best products,
we need the best people.

We carefully hand-select our ingredients to get the very best. The same goes for the people we work with. The Baxters family isn’t just our immediate family, it includes everyone who has worked with us over the last 150 years.

Since 1868, our family has dedicated itself to creating high quality products from our table to yours underpinned by a driving ambition to be different and be better.

What we’ve grown together over four generations is a range of iconic premium brands that sit on shelves across the UK, maintaining our strong heritage while forging our future.

Our Company

What’s next for Baxters?

We are building a new marketing and brand team that will lead transformative commercial growth.

The team will bring real clarity, understanding and excitement to our brands building plans that double our business in the next five years.

All of this will be rooted in a stronger understanding of consumer needs, customer aligned growth and the brilliant execution of superior plans that positively differentiate us.

Our new team will develop a winning set of skills suited to our growth ambitions as a challenger business.

We want to create the marketing team that Scottish marketers aspire to join.

Our Vision & Values
Our vision is to deliver delicious food experiences that people love. We’ll achieve our ambitious goals by living our values.

Be Collaborative. We are one worldwide family that cares deeply about each other; we work together, supporting one another to achieve our shared goals.

Be Brilliant. We are ambitious and we build on our rich history of innovation with entrepreneurial agility, sharing inspired ideas that will evolve our business.

Be Accountable. We take ownership and pride in the work that we do, being responsible for the results we achieve and supporting others to do the same.

Be Responsible. We take our responsibility to society seriously; we are committed to always doing the right thing, and acting in a sustainable, ethical way.

Be Respectful. We will always value each other, and every single member of the Baxters family will be treated with openness and clarity, fairness and inclusion.  
We’re searching for…

Ambitious people who relish a challenge. You’ll be motivated by making a positive consumer difference and owning change. We want people who are…

  • Brilliant collaborators & team players
  • Have the ability to inspire others to greater height
  • Owners of change who roll their sleeves up to support the team
  • People that are passionate for performance
  • Consumer champions that are customer focused but commercially-minded
  • Constantly curious and entrepreneurial
  • Resilient and calm in the face of change or challenge
  • Buckets of integrity
  • Passion for brands and products
Brand Manager – Baxters Soup

Does the idea of spearheading the Baxters Soup brand resonate with you? This is a great opportunity to become the guardian and leader of the soup portfolio which is central to the whole Baxters business.

As the driving force behind brand planning, performance reporting, NPD concepts, and delivery, you’ll play a pivotal role in shaping the future of Baxters Soup.

You will lead across these key areas:

  • Brand Planning: Lead the development and execution of Baxters Soup brand plans, optimising ranges, planning NPD, devising communication strategies, identifying distribution opportunities, and crafting media plans
  • Innovation Management: Drive the innovation pipeline for Baxters Soup, from conception to delivery, collaborating closely with cross-functional teams
  • Consumer & Customer Insight: Become the resident expert on Baxters Soup consumers, translating insights into compelling narratives for stakeholders while identifying key opportunities and risks
  • Communication Development: Devise and execute captivating communications for Baxters Soup, ensuring consumers understand its value proposition and are informed about new product launches
  • Artwork Management: Oversee and approve all artwork changes to maintain brand integrity
  • Day-to-Day Brand Management: Ensure all consumer and internal touchpoints of the Baxters Soup brand are up-to-date while championing brand guidelines across the organisation

The ideal candidate will be:

  • Passionate about our brands, products, and the culinary world in general
  • Proven brand management experience, ideally within FMCG or a similar field
  • A talent for crafting insights and bringing together trend and competitor data to steer brand direction
  • Possession of a commercial mindset with a keen understanding of P&L dynamics and performance drivers
  • Experience in effectively managing multiple agencies
  • Exceptional organisational and stakeholder management skills
  • Ability to thrive under time constraints and adapt to shifting priorities
  • Resilient and composed in the face of challenges
  • A sharp eye for detail, crucial for tasks like approving packaging designs and crafting engaging social campaigns

Does this sound like you? Then we want to hear from you. Please get in touch with Steph Buckley today. 

07432 467 032 | steph@denholmassociates.com

Assistant Brand Manager

Are you ready to take your brand management skills to the next level? We’re seeking a dynamic and creative individual to join a heavyweight FMCG business as Assistant Brand Manager. As part of this passionate and innovative marketing team, you’ll play a key role in shaping the future of the brands and driving growth in the market.

Daily Brand Management: You’ll be the guardian of the portfolio across all consumer touchpoints, from website and social media channels to packaging and merchandise. Your keen eye for detail and strategic mindset will ensure the brand consistently resonates with the target audience.

Brand Planning: Assist the Brand Manager in developing and executing effective brand-building strategies that align with the marketing and sales objectives. Leverage your expertise in marketing fundamentals to drive success across positioning, product development, pricing, promotions, and packaging.

Consumer & Customer Insight: Dive deep into consumer, industry, and market trends to uncover valuable insights that inform marketing strategies. Collaborate with the category and insight teams to craft compelling stories that captivate the consumer and drive engagement.

Innovation: Take the lead on innovative projects, driving the delivery of new products and initiatives. Coordinate with cross-functional teams to ensure projects are delivered on time and exceed expectations.

Brand Performance: Monitor and report on the performance of the brands and campaigns, using data-driven insights to optimise marketing investments and drive ROI.

If you’re ready to make your mark in the world of brand management, we want to hear from you!

Marketing Assistant

Are you a recent marketing graduate looking to join an established FMCG team? We’re on the lookout for a talented Marketing Assistant who will serve as the backbone of the marketing department, you’ll play a vital role in supporting the brand managers and driving the success of our marketing initiatives.

Daily Administrative Tasks: Be the engine that keeps the marketing team running smoothly. From managing schedules to coordinating activities, your attention to detail will ensure the seamless operation of this fast-paced department.

Brand Management: Dive into the world of brand management and assist the brand managers in maintaining a strong presence across all consumer touchpoints. From website and social media channels to packaging and merchandise, you’ll help ensure the brand shines bright.

Brand Planning: Work closely with the brand managers to develop and implement strategic brand-building initiatives.

Consumer & Customer Insight: Become a detective of consumer behaviour and market trends, analysing data to uncover valuable insights. Your recommendations will help shape our marketing strategies and captivate our target audience.

Copywriting: Put your writing skills to the test by crafting compelling marketing literature, from brochures to press releases. Your words will bring campaigns to life and captivate the audience.

Innovation: Join the brand managers in the exciting world of innovation, assisting in the delivery of ground-breaking projects for the brands.

If this role sounds like where you’d like to kickstart your career, please get in touch today!

Brand Manager – Meal Accompaniments (Pickles, chutneys and relishes)
  • You will take responsibility for the development of the brand marketing strategy and activity plans across our meal accompaniments portfolio, and their propositions, to create a clear and ambitious plan to take our business to the next level of growth
  • You will strengthen our core meal accompaniments (pickles, chutneys and relishes) business and develop our future core through renovation and innovation development across the marketing mix, in strong collaboration with key functions across the business and in line with business strategy
  • You will develop and brilliantly execute market leading marketing plans across the 6Ps, collaborating with other functions against the key growth plan, building long term equity and growth across our portfolio
  • You will champion cross functional teams to focus on building the strength of our brands and winning vs the external competition
  • You will need a minimum of 5 years’ experience in brand management/marketing ideally in an FMCG environment
  • You are a brilliant collaborator and team player, who inspires others
  • You have a passion for food, brands and products
  • You are an owner of change, willing to roll your sleeves up to support the team
  • You are constantly curious and entrepreneurial
  • You have the ability to uncover powerful insights that translate to successful developments and communications, with a proven track record in developing insight based innovation projects, proposition development and campaign development
  • You have sound commercialisation skills – demonstrating both analytical, creative abilities and ROI understanding
  • You are a strong communicator and ability to tell a story synthesize and convey key messages in a visual and compelling way

We find the talent
you can't find yourself

BrandBox, sits at the heart of our successful hiring strategy. To find out more about our creative approach to attracting talent please contact us on 03303 359 818 today.

New Spirits Division

ANDY BRADY

HEAD OF HR

Andy Brady is a seasoned HR recruitment specialist, with over two decades of expertise in the field. With a foundation in Human Resource Management from the University of Derby, Andy swiftly transitioned into specialised HR recruitment. His diverse portfolio spans FMCG, Manufacturing & Engineering, Financial Services, the Third Sector, and Supply Chain, working at all levels from entry to executive positions.

ZOE LUMSDEN

Recruitment AdministratoR

Zoe joined Denholm in 2022 as Recruitment Administrator, after working in administration roles for nearly a decade. Most recently within the recruitment industry, she joins us with experience of supporting consultants, clients and candidates at all levels. Zoe has a passion for helping people and applies her positive attitude and approachable manner to support our team and deliver the best possible service to our clients and candidates at all times.

DREW GILLIES

HEAD OF AGENCY

Drew arrived at Denholm as an award-winning creative, having headed content strategy teams for marketing/advertising agencies in the UK/USA before a successful career in HR, people and culture. He has years of marketing experience and building teams on both sides of the Atlantic, priding himself on going the extra mile for clients and candidates alike. Drew always works with passion as our specialist in account management, planning and strategy, digital marketing, full-spectrum creative and traffic/studio management.

CALLUM BEVERIDGE

SENIOR CONSULTANT - TECHNOLOGY, CHANGE & TRANSFORMATION

Callum has been working in recruitment since 2018 where he has solely focussed on the Technology, Change and Transformation market across the UK and ROI. He works closely with his clients and candidates to build long-lasting relationships across several industries, including Technology, Financial Services, Professional Services, Healthcare, Education, Public Sector and more. He specialises in engineering roles across Software, Infrastructure, Systems, DevOps and Cloud, along with Software Testing.

EUAN ARCHIBALD

SENIOR CONSULTANT - Technology, Change & Transformation

Euan has been working in the world of recruitment since 2012, working to deliver bespoke services to both clients and candidates. Prioritising ‘future-fit’ candidates for clients, he works as an extension of his client’s business ensuring great representation in the market. He consults with each client to ensure excellent candidate journeys. Euan works focuses primarily on business analysis, project management and technical support opportunities.

MICHELLE WEIR

Senior Finance Executive

Michelle is enthusiastic, practical, and adaptable – with 15 years experience across Finance. She is known for being trustworthy, hardworking, and enjoying a challenge. Michelle excels, both independently and as part of a team, bringing a methodical approach to her work. Combining a friendly and professional demeanor, allows her to effectively engage with colleagues and clients at all levels. Client and candidate care is paramount to Michelle and to Denholm.

ALANA SIM

DEVELOPMENT DIRECTOR - CONSUMER

Alana has been working in recruitment since 2012, predominately within the FMCG & Consumer markets. Having recruited in both the UK & Asia Pacific markets, Alana has a sound knowledge of local & international recruitment. Partnering with brands to attract & hire the best sales talent in the market, Alana focuses on mid to senior level Sales appointments within the Consumer space. With a strong commercial & sales background, Alana identifies and engages the best commercially focused talent for our clients.

SCOTT CAITHNESS

CLIENT RELATIONSHIP PARTNER

Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.

ANDY MACEWAN

HEAD OF TECHNOLOGY, CHANGE & TRANSFORMATION

Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

JAMES BLYTH

HEAD OF MANUFACTURING & ENGINEERING

James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.

ANGELA MCCANN

DIRECTOR OF GROWTH

Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

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OPTIMISE

CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
  • Expressiveness
  • Manner
  • Presence

LEVEL 2

Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials

LEVEL 3

Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns