Making pets happy & healthy

Mark and Tony founded Bella & Duke back in 2017 after they lost dogs to cancer. After researching potential cures online, they discovered that the processed food their dogs had eaten their whole lives may have actually caused their illness. Something had to be done. They rolled up their sleeves, dug into natural dog diets and started delivering the best raw dog food available anywhere in the country.

After serving over 15 million meals and helping over 130,000 pets live their best lives, our pack is thriving. We’re about more than simply delicious, nutritious food too. On top of our revolutionary pet food ranges and treats we also offer expert support from vets, behaviourists and nutritionists and an ever-expanding community of over 16,000 friendly pet parents.

This is pet wellness, not simply pet food. We’re at that perfect stage of growth, where we’re still small enough for you to make a major difference, while big enough to have resources to do amazing things.

Why us?

Searching for your dream job? Passionate about animals and want to get paid to look at cute pet pictures every day? Your search is finally over. You’re welcome!

We’re a fast growing, trailblazing pet wellness company on a mission. Come join the good fight to improve pet nutrition and help pets live longer, happier, healthier lives.

Our customer commitment

Pets come first. We’re driven to help pet families live long and live well.

Being the change. We’re not afraid to challenge and champion.

Insatiable curiosity. We’re learning and growing and pride ourselves on staying well informed and to sharing our knowledge freely.

Caring without compromise. Everything we do we to with the well-being of pets in our heart.

Going place together. We’re all about being active in our community.

The latest position has been filled.
About this role

Bella & Duke is looking for a highly skilled and motivated Web, Content and SEO Manager to join our pack with our Content and Communications team as we continue to grow and build on the success of content marketing. In this role, you’ll be central to building upon and implementing our content strategy across all digital platforms. You will work closely with our content experts and the wider content team to produce high quality content with the aim of reaching, educating and attracting customers to our pet wellness offering.

As a core member of our content and communications team, you’ll be collaborating with multiple teams within the business such as our brand, content, performance marketing, new product development and digital UX design teams.

  • Leading and implementing the Bella & Duke SEO strategy.
  • Delivering growth in organic traffic with a focus on educating and engaging pet owners whilst developing and implementing organic strategies around SEO, lead generation, user journeys through our website and ultimately supporting organic conversion.
  • Collaborating with internal teams and external agencies to ensure the technical, design and experiential elements of our website are best in class.
  • Working with our content experts to create content that will answer the key questions of our target audiences and support them and in turn Bella & Duke achieve success.
  • Collaborate with others to analyse, understand and implement methods to amplify content across digital platforms.
  • Combine technical improvements with analytics and customer insight to optimize content across digital platforms to achieve key results.
  • Bring the Bella & Duke brand to life with- visual consistency, tone of voice and customer experience.
  • Passionate about and experienced in SEO and keen to continuously keep ahead of the curve in learning about the evolving world of organic search.
  • Knowledgeable about web development and able to collaborate with experts in this field to combine technical SEO needs with web design and user experience requirements.
  • A real team player with ability to work with other experts to achieve content marketing success.
  • Well-versed in Google Analytics, Google Search Console, SEMRush, Ahrefs, Google Optimize and other SEO and web tools.
  • Confident in leading implementation of a content strategy managing keyword research, expert knowledge and optimization to deliver useful, relevant content.
  • Able to dive into analytics and other data to interpret findings and make decisions to optimize performance of content across digital platforms.
  • Able to report on SEO improvements and impact to wider teams and business in a way that they will understand.
  • Knowledgeable on performance marketing measures and understand how these can work with organic measures to achieve business goals.
  • Creative and able to generate content topic ideas based on keyword research.
  • Proactive in researching, proposing and collaborating across the business to deliver innovative solutions, such as voice search that will support successful delivery of content marketing efforts.
  • Comfortable collaborating with multiple teams across the business, as well as working autonomously.
  • Able to work at a fast pace on multiple projects simultaneously, managing your traffic with your line manager.
  • 3-4 years expereince as an SEO manager or similar role.
  • Fluent in using:
    • Google Analytics
    • Google Data Studio
    • Ahrefs
    • Other SEO and web analytic tools
  • Understanding of HTML and CSS
  • Excellent organizational and planning skills
  • Strong communication and collaboration skills.
  • Proven analytical and reporting skills.
  • Understanding of web design and UX/UI design.
What we offer you

At Bella & Duke we champion pet health and wellbeing, challenging the status-quo so that pet-centred, species-appropriate nutrition becomes the natural choice for every pet owner. We’re pet people and know that pets are always by our side, through thick and thin, making our lives better. Our pets have always been right by us, it’s time we do right by them too.

With a vision for improving overall pet health and wellness, we focus on nutrition and pet behaviour and supporting pet owners to give their pets the happy, healthy, and long life that they deserve. Our passion for wellness extends to our employees too! With shared values, ethos, and culture, we have created a workplace for both our employees and their pets that focuses on wellbeing as well as ambitious growth.

  • Salary dependent on experience
  • Flexible working and opportunity to work from home
  • Additional package, perks and benefits discussed at interview stage

Contact us or apply here

If you’d like to find out more about working with Bella & Duke, please get in touch with Denholm Associates today.

Scott Caithness

New Spirits Division

ANDY BRADY

HEAD OF HR

Andy Brady is a seasoned HR recruitment specialist, with over two decades of expertise in the field. With a foundation in Human Resource Management from the University of Derby, Andy swiftly transitioned into specialised HR recruitment. His diverse portfolio spans FMCG, Manufacturing & Engineering, Financial Services, the Third Sector, and Supply Chain, working at all levels from entry to executive positions.

ZOE LUMSDEN

Recruitment AdministratoR

Zoe joined Denholm in 2022 as Recruitment Administrator, after working in administration roles for nearly a decade. Most recently within the recruitment industry, she joins us with experience of supporting consultants, clients and candidates at all levels. Zoe has a passion for helping people and applies her positive attitude and approachable manner to support our team and deliver the best possible service to our clients and candidates at all times.

DREW GILLIES

HEAD OF AGENCY

Drew arrived at Denholm as an award-winning creative, having headed content strategy teams for marketing/advertising agencies in the UK/USA before a successful career in HR, people and culture. He has years of marketing experience and building teams on both sides of the Atlantic, priding himself on going the extra mile for clients and candidates alike. Drew always works with passion as our specialist in account management, planning and strategy, digital marketing, full-spectrum creative and traffic/studio management.

CALLUM BEVERIDGE

SENIOR CONSULTANT - TECHNOLOGY, CHANGE & TRANSFORMATION

Callum has been working in recruitment since 2018 where he has solely focussed on the Technology, Change and Transformation market across the UK and ROI. He works closely with his clients and candidates to build long-lasting relationships across several industries, including Technology, Financial Services, Professional Services, Healthcare, Education, Public Sector and more. He specialises in engineering roles across Software, Infrastructure, Systems, DevOps and Cloud, along with Software Testing.

EUAN ARCHIBALD

SENIOR CONSULTANT - Technology, Change & Transformation

Euan has been working in the world of recruitment since 2012, working to deliver bespoke services to both clients and candidates. Prioritising ‘future-fit’ candidates for clients, he works as an extension of his client’s business ensuring great representation in the market. He consults with each client to ensure excellent candidate journeys. Euan works focuses primarily on business analysis, project management and technical support opportunities.

MICHELLE WEIR

Senior Finance Executive

Michelle is enthusiastic, practical, and adaptable – with 15 years experience across Finance. She is known for being trustworthy, hardworking, and enjoying a challenge. Michelle excels, both independently and as part of a team, bringing a methodical approach to her work. Combining a friendly and professional demeanor, allows her to effectively engage with colleagues and clients at all levels. Client and candidate care is paramount to Michelle and to Denholm.

ALANA SIM

DEVELOPMENT DIRECTOR - CONSUMER

Alana has been working in recruitment since 2012, predominately within the FMCG & Consumer markets. Having recruited in both the UK & Asia Pacific markets, Alana has a sound knowledge of local & international recruitment. Partnering with brands to attract & hire the best sales talent in the market, Alana focuses on mid to senior level Sales appointments within the Consumer space. With a strong commercial & sales background, Alana identifies and engages the best commercially focused talent for our clients.

SCOTT CAITHNESS

CLIENT RELATIONSHIP PARTNER

Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.

ANDY MACEWAN

HEAD OF TECHNOLOGY, CHANGE & TRANSFORMATION

Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

JAMES BLYTH

HEAD OF MANUFACTURING & ENGINEERING

James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.

ANGELA MCCANN

DIRECTOR OF GROWTH

Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

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