In this newly created role, our Head of Content & Brand Communications will join a passionate and purpose-driven team driving change in the pet wellness sector.
The team you will lead is integral to a fast-growing and entrepreneurial business. As a key member, you’ll work directly with the Chief Experience & Brand Officer to lead the development and commercial optimization of our content and brand communications strategy: enlivening, articulating and elevating our brand through our content, communication, partnerships and brand-led customer experiences. You will be ‘the go to’ for content strategy across the business. In this role, you will also help shape the team for the future.
Our Head of Content & Brand Communications ensures that all business content output is in support of both brand and performance marketing plans, inspiring the development, production and amplification of content and brands comms across a range of owned and earned channels including our website, email, social channels & communities, assets, packaging partnerships, PR and brand activations. You’ll have the ability to spot great content opportunities and know how best to make them happen. Creatively, production output touches articles, videos, infographics, blogs, data visualization, PR, brand literature, packaging, merchandise, partnerships and in the future possible events.
Importantly, in this role you will coach key members of a very enthusiastic and passionate content and communications team, developing their professional expertise in content and communications strategy. You will also work closely with a team of expert content creators who are leaders in their field of pet health and wellness; this includes nutritionists, behaviourists and veterinarians.