OUR STORY
ST ANDREWS
WHY EDEN MILL?
WORK WITH US

OUR STORY

Eden Mill in St Andrews is one of Scotland’s leading premium craft gin and Scotch Whisky brands. Founded in 2012, Eden Mill became the first to distil in St Andrews in over 150 years.

We are currently building our contemporary Scotch whisky & gin distillery which is due to open in 2024. Set to become one of Scotland’s iconic distilleries, it will also be a major new St Andrews landmark and a Scottish tourist attraction.

The stunning distillery location sits at the mouth of the River Eden with views across to the spires and fairways of St Andrews, a town globally renowned as the ‘Home of Golf’ and famed for its heritage, as well as its historic university.

Moving forward, the Eden Mill Distillery will continue to focus on premium gin and luxury single malt whisky production, drawing inspiration from the history, heritage and landscape of St Andrews.

THE ST ANDREWS LINK

Since we were established over ten years ago, having St Andrews as our home has been something of which we have always been extremely proud. We work closely with local bars and high-end hotels, as well as the famous University of St Andrews, whose Eden Campus is home to our new distillery.

Sharing our passion with people is at the heart of what we do, and we are excited to be able to bring people into the heart of premium gin and single malt whisky distilling.

OUR NEW DISTILLERY

This new distillery, which has the ambition to be carbon neutral, is located on the University of St Andrews Eden Campus, a unique space dedicated to sustainable business practice and research.

The front wall of the building will feature large glass windows providing beautiful views out over the Eden Estuary and the iconic St Andrews skyline. The top floor of the distillery will be home to our stunning bar where visitors will be able to enjoy a drink and take in the striking landscape.

While the new distillery will be on a very different scale from the original, we will retain the same passion for craft and quality, championing local ingredients wherever we can.

OUR WHISKY PORTFOLIO

Since our launch in 2012, gin has been the backbone of our portfolio but we have been distilling and maturing Single Malt Whisky for several years now. When we launched our first-ever Single Malt in 2018, the bottle number fetched a record-breaking £7,100 at auction.

Our plan is to continue to develop and grow our range of premium Single Malts and further establish our reputation as a premium whisky distiller, building a solid whisky portfolio to accompany our gins.

ORDINARY JUST ISN'T GOOD ENOUGH

Both Eden Mill and Gordon Ramsay only work with the very best ingredients, and their new premium gin crafted in collaboration is no exception. Ramsay’s Gin is a delicious new take on the classic London Dry Gin and is inspired by the taste of Scotland.

Gordon journeyed along Scotland’s wild coastline through St Andrews and Fife to select remarkable, native ingredients and worked together with our award-winning distillery to create a Gin bursting with flavour.

WATCH RAMSAYS GIN HERO
Nice to meet you
Our people's passion got us where we are. So we take hiring seriously, and for every vacancy we select a panel at random. They look at every CV and conduct interviews jointly. This reduces unconscious bias and raises the bar at hiring. Our hiring process is tough but respectful – we believe you're interviewing us, as well as vice versa.
Stability is strength
Employment with us is stable. We're often a hive of activity, so some days are long. But you'll get extra pay or compensating time off. We work hard but smart. And your basic contract will always be what you need to live on – we don't use zero-hour or de minimis contracts.
Be your best you
Joining Eden Mill means you want to build something genuinely different. For that, we don't just reward you financially. You also get experience and training that equip you for industry-leading work. Our team members train frequently, and we pay the time and costs. Any resulting qualifications are issued in your name (wherever in the world your career takes you).
Don't just share our passion. Help create it
Our people don't just make products. They strive to improve the world's drinking cabinet. They strive for excellence. Our goal is to create the best gin, whisky, and beer. Do you have what it takes?
In it for the long term
We advertise most vacancies internally. And almost everyone in our management structure got there from other roles. Internal movement (between teams and into management roles) is common. If a career is what drives you, opportunities lie at Eden Mill.
Where will you be in 5 years?
We're a team you can feel part of. You'll get fair compensation. You'll get career-orientated obligatory training. You'll have clear paths of career progression. And we work hard to create a fair, bias-free hiring process. At Eden Mill, a job is a career.
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COME AND WORK WITH US

The team at Eden Mill is close-knit and dedicated. We are on an exciting journey leading up to the grand opening of the new distillery in 2024, and we are looking for motivated, curious and passionate individuals to join us.

If you have a genuine interest in the world of spirits, are results-driven, hard-working and like a bit of fun then check out our vacancies below.

Eden Mill are working to create a world class luxury spirit brand and need to build a team that matches that ambition. For the right person, this opportunity could be a career defining moment, helping shape the brand, company, and long-term success of the business with the creation and management of a world-class Distillery Visitor Centre experience. You will be part of the exciting journey to build and shape Eden Mill over the coming years as we look to rapidly grow both revenues and our relationship with consumers and customers alike in the UK and internationally as a premium/luxury spirits brand.

The Position

You will be the face of Eden Mill’s Distillery Visitor Centre Experience with the aim to become one of Scotland’s top tourist attractions, providing daily tours of our contemporary distillery in St Andrews, as well as having a retail store, café and VIP dining and a bar. Working alongside the company’s Board and senior management team, you will bridge both the development of the Visitor Centre proposition, as well as overseeing the day-to-day operational workings of the Visitor Centre.

You will be responsible for the initial development of the overall experience proposition, including tours, retail store, café and VIP dining / bar area as well as the development of the organisational structure and recruitment of the required team to facilitate the opening and smooth running of the Eden Mill Distillery Visitor Centre as a 5-star visitor attraction.

You will take responsibility for the day-to-day operational management of all aspects of the Distillery Visitor Centre experience, ensuring flawless operational excellence in line with Eden Mill’s position as a premium / luxury brand including tours, retail, café & VIP dining/bar to operational opening in early 2024. You will lead the marketing strategy and activity of the Distillery VC Experience creating awareness, interest and ultimately driving visitors and reach and engage the primary target audience of High-Net-Worth tourists and golfers vising St Andrews from the UK and international markets. You will have full ownership of the annual P&L for the Distillery and Visitor experience as well as all staff alongside building relationships with key external partners, such as UK and international tour operators and 3rd party service providers.

Who you are

An inspired, tenacious and talented individual with strong experience creating experiences that engage and inspire and world class customer service knowledge and execution. You will have excellent people management skills and be commercially aware and comfortable managing a P&L. You must have a passion for excellence and innovation in the pursuit of business growth and success. You will be structured, but passionate, creative, motivated, and an action-orientated individual and will resonate with an ambitious individual within retail and /or the hospitality sector.

As the business is small, but growing fast, a ‘sleeves rolled up’ attitude and approach will be required alongside the gravitas needed to be comfortable presenting strategy, activation & results/performance at Board level. 

If this sounds like you please get in touch with Douglas Cross on 07900 604 898 or douglas@denholmassociates.com. Alternatively, you can apply directly by submitting your details below. 

Role Purpose:

To be a key member of the sales team, responsible for growing Sales within a geographical area, through customer management of direct and indirect Wholesalers, Independent Retail, Key Accounts and IFT.

Responsibilities: 

  • Contribute as a key member of the Sales team
  • Create and implement account plans that grow distribution, status and visibility for Eden Mill in the On Trade and Prestige Retail Accounts
  • Develop Regional Wholesaler status and ways of working to support driving new distribution and volume including days in trade, trade events and promotional activity
  • Identify opportunities that deliver against agreed volume, distribution, and profitability KPIs
  • Assume budgetary responsibility for trade investment making appropriate proposals to Head of Sales for Wholesale and On Trade customer opportunities for growth
  • Planning and hosting of Eden Mill / Customer events with a clear proposal of costs and return.
  • Executional excellence that delivers great value for our customers and for Eden Mill at the point of purchase.
  • Plan and provide brand training sessions to trade customers and their teams
  • Plan consumer tastings with Independent Retailers to support rate of sale and engage with
  • Play a key role in providing business updates on competitor activity and trade feedback on growing trends
  • Maintains customer CRM information
  • Always acting as a Brand Ambassador

Skills and Qualifications:

Essential:

  • Strong understanding of trade and key customers across area
  • Engaging style with ability to communicate across all levels
  • Strong network across area
  • Passion for Premium Luxury Spirits and strong understanding of Gin & Whisky category

Desired:

  • Managed both RTM and On Trade customers
  • Worked across SME and larger businesses

If this sounds like you please get in touch with Paul McKernan on 07852 791054 or paul@denholmassociates.com. Alternatively, you can apply directly by submitting your details below. 

Role Purpose:

To be a key member of the sales team, responsible for growing Sales within a geographical area, through customer management of direct and indirect Wholesalers, Independent Retail, Key Accounts and IFT.

Responsibilities: 

  • Contribute as a key member of the Sales team
  • Create and implement account plans that grow distribution, status and visibility for Eden Mill in the On Trade and Prestige Retail Accounts
  • Develop Regional Wholesaler status and ways of working to support driving new distribution and volume including days in trade, trade events and promotional activity
  • Identify opportunities that deliver against agreed volume, distribution, and profitability KPIs
  • Assume budgetary responsibility for trade investment making appropriate proposals to Head of Sales for Wholesale and On Trade customer opportunities for growth
  • Planning and hosting of Eden Mill / Customer events with a clear proposal of costs and return
  • Executional excellence that delivers great value for our customers and for Eden Mill at the point of purchase.
  • Plan and provide brand training sessions to trade customers and their teams
  • Plan consumer tastings with Independent Retailers to support rate of sale and engage with
  • Play a key role in providing business updates on competitor activity and trade feedback on growing trends
  • Maintains customer CRM information
  • Always acting as a Brand Ambassador

Skills and Qualifications:

Essential:

  • Strong understanding of trade and key customers across area
  • Engaging style with ability to communicate across all levels
  • Strong network across area
  • Passion for Premium Luxury Spirits and strong understanding of Gin & Whisky category

Desired:

  • Managed both RTM and On Trade customers
  • Worked across SME and larger businesses

If this sounds like you please get in touch with Paul McKernan on 07852 791054 or paul@denholmassociates.com. Alternatively, you can apply directly by submitting your details below. 

Role Purpose:

To be a key member of the sales team, responsible for growing Sales across existing and new markets and supporting Commercial Director with Tier 1 markets.

Responsibilities:

  • Contribute as a key member of the Sales team
  • Create and implement account plans that grow distribution and visibility for Eden Mill in markets
  • Manages the International Sales monthly forecasting process
  • Identify new opportunities that deliver against agreed volume, distribution, and profitability KPIs
  • Assume budgetary responsibility for trade investment making appropriate proposals to CD for activity in market
  • Plan and provide brand training sessions to trade customers and their teams
  • Play a key role in providing business updates on market activity and feedback on growing trends in market
  • Owns the International Sales Brochure and ensures it is updated with correct brand imagery, messaging and pricing and ensure it is sent to all customers
  • Host key distributors when visiting Scotland and new distillery with supporting agenda and business review
  • Work with external stakeholders including Scottish International Development to identify distributors in new markets to grow Eden Mill reach
  • Maintains customer CRM information
  • Always acting as a Brand Ambassador

Skills and Qualifications:

Essential:

  • Experience and understanding of end to end supply into markets including legislation and shipping
  • Managing distribution agreements and forecasting
  • Engaging style with ability to communicate across all levels
  • Passion for Premium Luxury Spirits and strong understanding of Gin & Whisky category

Desired:

  • Worked across SME and larger businesses in Spirits

If this sounds like you please get in touch with Paul McKernan on 07852 791054 or paul@denholmassociates.com. Alternatively, you can apply directly by submitting your details below. 

If you are a collaborative, motivated and curious Brand Manager who has experience of driving NPD and Brand Campaign development, we want to hear from you!

We are pleased to be working with the award-winning spirits business, Eden Mill, who are looking to recruit a Brand Manager to join their Glasgow team.

Reporting to the Senior Brand Manager you will be required to support delivery of NPD projects from conception to post launch review, including writing campaign plans, present projects and campaign plans, as well as liaising with creative agencies to help bring new products to life.

Key responsibilities will include, but are not limited to:

  • Support the Brand Director and Senior Brand Manager in the development of a distinct brand look & feel
  • Identify channels in which the new look & feel can be implemented
  • Lead the creation of content to support the rollout of the new look & feel
  • Liaise frequently with the Sales team to ensure they have up-to-date product information and other brand content or supporting material required
  • Support with Marketing and Sales team as and when required with presence at Trade and Consumer facing events
  • Support e-commerce team with development/adaptation of content for website and social media platforms
  • Liaise with Head Distiller and team to understand each of our spirits and ensure correct product information is communicated
  • Compilation of monthly marketing reports
  • Support SBM in management of the marketing budget

Key skills and experience we are looking for:

  • Experience in a premium drinks brand marketing is a bonus
  • Experience working with cross functional teams, Sales, Finance and Operations
  • A genuine interest/curiosity in the world of spirits, especially whisky and gin
  • Strong communication and presentations skills
  • Strong attention to detail
  • Ability to learn quickly and use initiative

If this sounds like you please get in touch with Steph Buckley on 07432 467 032 or steph@denholmassociates.com. Alternatively, you can apply directly by submitting your details below. 

CONTACT US TODAY

If you’d like to find out more about these fantastic new opportunities with Eden Mill, please get in touch with Denholm Associates today. We’re happy to help. Thank you.

03303 359 818

HAIDER BILGRAMI

Finance Coordinator

Haider recently graduated with a degree in Accounting and Finance and has gathered experience in the finance industry through internships and previous jobs. He will be using all the skills he has acquired through his previous experiences to assist the finance department with gathering data and providing analysis that will help the business expand.

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance
x

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.

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DATA ENGINEER

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

ZOE LUMSDEN

Recruitment AdministratoR

Zoe joined Denholm in 2022 as Recruitment Administrator, after working in administration roles for nearly a decade. Most recently within the recruitment industry, she joins us with experience of supporting consultants, clients and candidates at all levels. Zoe has a passion for helping people and applies her positive attitude and approachable manner to support our team and deliver the best possible service to our clients and candidates at all times.

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

ANGELA MCCANN

DIRECTOR OF GROWTH

Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.

JAMES BLYTH

HEAD OF MANUFACTURING & ENGINEERING

James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.

ANDY MACEWAN

HEAD OF TECHNOLOGY, CHANGE & TRANSFORMATION

Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

SCOTT CAITHNESS

CLIENT RELATIONSHIP PARTNER

Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.

DAVID RANDALL

SENIOR CONSULTANT - MARKETING & SALES

David started recruitment at the age of 23 and while it isn’t for everyone, it was for David. What he really enjoys is looking beyond the CV and really getting to know the people sitting across the table, learning all about them and building relationships with new people. And that hasn’t changed to this day. David loves solving the puzzle of balancing the needs and wants clients and candidates to reach a point where everyone is happy. Based in Glasgow, he covers the B2B market for sales and marketing roles across Scotland.

LIZ PARSONS

SENIOR CONSULTANT - MARKETING

Liz has over 14 years’ experience in recruitment working across primarily the high-tech, pharmaceutical and FMCG sectors. She joined Denholm on December 1st 2021 following a relocation from Ireland to focus on Marketing recruitment. Liz’s experience ranges from high volume recruitment to executive search and she prides herself in her ability to fully understand a brief and her accurate matching skills. Frequently praised as being a clear communicator with a strong customer service ethic, Liz is well suited to the culture here at Denholm, where the client and the candidates’ needs are paramount.

EUAN ARCHIBALD

SENIOR CONSULTANT - Technology, Change & Transformation

Euan has been working in the world of recruitment since 2012, working to deliver bespoke services to both clients and candidates. Prioritising ‘future-fit’ candidates for clients, he works as an extension of his client’s business ensuring great representation in the market. He consults with each client to ensure excellent candidate journeys. Euan works focuses primarily on business analysis, project management and technical support opportunities.

CALLUM BEVERIDGE

SENIOR CONSULTANT - TECHNOLOGY, CHANGE & TRANSFORMATION

Callum has been working in recruitment since 2018 where he has solely focussed on the Technology, Change and Transformation market across the UK and ROI. He works closely with his clients and candidates to build long-lasting relationships across several industries, including Technology, Financial Services, Professional Services, Healthcare, Education, Public Sector and more. He specialises in engineering roles across Software, Infrastructure, Systems, DevOps and Cloud, along with Software Testing.

DREW GILLIES

HEAD OF AGENCY

Drew arrived at Denholm as an award-winning creative, having headed content strategy teams for marketing/advertising agencies in the UK/USA before a successful career in HR, people and culture. He has years of marketing experience and building teams on both sides of the Atlantic, priding himself on going the extra mile for clients and candidates alike. Drew always works with passion as our specialist in account management, planning and strategy, digital marketing, full-spectrum creative and traffic/studio management.

OPTIMISE

CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
  • Expressiveness
  • Manner
  • Presence

LEVEL 2

Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials

LEVEL 3

Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns