Play Video
Parsley Box is a service for people who want to enjoy tasty, convenient meals, delivered directly to their door.
The Parsley Box Story
Parsley Box is a family business, started in summer 2017 when founders, Gordon and Adrienne MacAulay, were looking for a home delivery meal service for Gordon’s mother Anne. Their goal has always been to build the kind of company they want to see in the market – one that delivers a variety of high quality meals, as well as a personalised and friendly service.
Parsley Box Mission
The Parsley Box mission is to promote, support and celebrate independent living through a range of food which is made to be enjoyed.
Our operations, including our contact centre, are based in our head office in Edinburgh city centre. Customers choose to place orders online or by phone, and we handle over 60,000 calls a month. With over 25,000 new customers joining the community of ‘Parsley People’ each month, our ambition is to grow our active customer base to 1 million plus in the next 3 years.
Would you like to join this rapidly growing, successful business and team?
Retention Strategy Manager
In this newly created role, you’ll be tasked with leading on the strategy and execution of customer retention activities across all channels.
You’ll report into our Marketing Director, and as Retention Strategy Manager you’ll be responsible for the development and delivery of retention marketing campaigns, as well as the analysis of our database to derive actionable insights. Your findings will guide marketing campaign activities but will also steer actions for continuous improvement throughout the business.
Our business is not built purely on digital and therefore you must be comfortable working across all channels. In this pivotal role, your key responsibilities will include:
- Planning and managing all customer retention campaign activity
- Campaign forecasting, tracking and reporting
- Managing agencies and suppliers
- Line management of a small team
- Managing our database to ensure it remains accurate, compliant and robust
- Driving customer insight from data acquired from various sources (both internal and external)
- Working closely with our contact centre to brief them on campaigns, share knowledge, and gain direct customer feedback
- Managing a retentions budget – delivering great effectiveness and efficiency from spend
This role will require you to have a passion for deriving insight from data – as well as strategic and creative campaign planning skills. You’ll thrive on working in a lively, fast-paced environment and will want to make an impact quickly.
Our team is small and close-knit, so you will be expected to be hands-on with data, enjoy collaborative working and you should be adept at building strong relationships with our partners.
To be successful in this role you must be able to demonstrate:
- 5+ years operating at management level within a marketing function- across all channels
- Experience of customer segmentation and profiling, ideally from a consumer retail business
- Strong IT skills, with a particular strength in using MS Excel
- The ability to turn insight into action, with measurable results
Contact us today for more information or apply here…
If you’d like more information about this fantastic opportunity with Parsley Box, please get in touch today. Thank you.