We are TheVeganKind.

TheVeganKind is two businesses rolled into one: the UK’s No.1 online plant-based supermarket – stocking nearly 6,000 items and with next day delivery 7 days a week; and the UK’s leading monthly subscription box service for new, exciting, hard to find vegan goodies.

We are a small, family business with strong values and a vision that we can inspire the world to Be Kind, and Go Vegan.

Over the last seven years, our passionate and dedicated team have grown TVK through sheer grit, hard work and determination. Through thick and thin, we have played our part in the growth of vegan/plant-based living in the UK.

TVK Sign
Be kind to every kind
Three colleagues
Office 2
TVK Boxes

TheVeganKind Values

We create positive change
We're bold, creative thinkers
We work hard & have fun
We innovate, communicate & collaborate
We are one team
We put the customer first always
We think big
We take ownership

New opportunities...

We have moved mountains on a shoestring budget, and now we’ve finally completed our Series A raise, taking on £3.5m in March 2021.

Over the last 24 months we have become more technical as a company, advancing immeasurably in terms of our digital product and marketing, as well as growing and developing our people and culture.

We are more than ever becoming a ‘platform’ – a business with a CSR, a mission-aligned, mission-led, important business in the overall changing landscape of our life on Planet Earth.

We're searching for...

A strong marketing leader to ensure we are creative and bold in our thinking, and to help us expand into new markets with ease. With around 4% of the UK identifying as vegan and 42% identifying as plant-based or flexitarian, we have a huge target audience. And these audiences are growing considerably, month on month, year on year.

Be it a willingness to try oat milk at Starbucks, or a Beyond Meat burger at a BBQ – more and more people are turning to a plant-based diet. The right marketer will immediately see the impact we can have as a business, and will be energised by the positive part they can play in our growth.

Chief Marketing Officer

As Chief Marketing Officer you will own the overall marketing strategy of the business, as well as driving innovation for all digital and DTC channels. You will oversee and be responsible for P&L across all marketing channels (including PR, events, CRM, data, insight and UX) and working closely with our Product Lead, you will have responsibility for the full customer journey. Your mission will be to bring to life the spirit, energy and passion of TheVeganKind across all customer touchpoints, delivering a best-in-class experience for all.

The Role

In this newly created position, no two days will be the same. You’ll work on a variety of projects and will be responsible for driving our brand forward. Your key responsibilities will include:

  • Researching and analysing market trends, brand demographics, consumer insights, pricing schedules, competitor products, and other relevant information
  • Creating and managing a digital marketing & Ecommerce strategy
  • Segmenting customer data, developing buyer personas and ensuring marketing activities are tailored and aligned to each of these groups
  • Approving and overseeing the creative development of promotional materials, PR campaigns, website content, advertisements, and other marketing-related projects
  • Working closely with the Commercial Director, Product Lead and their teams on the creation and launch of new product lines or ranges
  • Tracking all marketing activity and presenting results back to the Board
  • Managing spend within an agreed budget
  • Fostering a collaborative culture – incorporating the business values and being a catalyst for change in people and product to drive growth and success
  • Building a team to have confidence, flair, creativity, and ownership by setting specific goals and encouraging everyone to deliver best in class service internally and externally
  • Continuing to evolve the team structure to ensure alignment with the marketing strategy.
  • Leading by example, with your sleeves rolled up – being a true team player

About You

You’ll be looking to make a big impact in a young, pacey and dynamic environment. You’ll be passionate about growing a brand and be able to turn your hand to every area of the marketing function. Specifically you’ll have to have:

  • At least 10 years’ experience in a senior marketing role, ideally within the food and drink sector
  • Strong multi-channel marketing experience – including PR, brand, and online
  • Strategic digital marketing experience with an understanding of affiliate marketing, social and community (including influencer management)
  • Proven leadership experience – demonstrating the ability to inspire, develop and motivate teams and peers
  • A creative thinker, with the ability to read the market and think outside the box
  • Budget management experience and a strong commercial understanding
  • Analytical skills with ability to produce meaningful insights to inform and drive actions and highlight opportunities
  • A pro-active, dynamic, ‘can-do’ attitude
We want someone easy-going, focused, committed, passionate and creative, who wants to make the world a better place. If that’s you - you’ll feel empowered as part of Team TVK. The right candidate will appreciate we are a small, start-up company, always growing, developing and seeking the expertise of others to help take us to the next level. The right person will be reading this right now and thinking ‘this is me’.
Smiley gentleman
Scott McCulloch
CEO & Co-Founder
Contact us today for more information or apply here…

If you’d like more information about this fantastic opportunity, please get in touch with Denholm Associates today. Thank you.

Fiona Todd



Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.




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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business

In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.







Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.



Having worked in the recruitment industry since 2000, Angela brings a wealth of experience as a Recruitment Professional and a proven track record of delivering a high-quality search and selection service to both public and private companies in the UK and internationally. Angela believes in a partnership approach to recruitment, ensuring a detailed understanding of employer/jobseeker requirements and delivering a bespoke service underpinned by professionalism, pragmatism and strong market knowledge.



James has a decade of experience within the FMCG sector where he has partnered with a wide range of businesses placing key appointments at all levels including Director/ Board level. Driving growth across our Manufacturing & Engineering function, James specialises in Production, Operations, Engineering, Quality, HSE, Technical, NPD and Supply Chain. With his passion and expertise in these areas, James supports candidates and clients by working closely to understand their needs and wants providing exceptional service.


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