The best research starts with a conversation. We will be asking leaders the same ten questions to create an evolving snapshot of where the FMCG industry is heading. Every answer becomes another piece of industry intelligence.
Ask five questions, get five different answers. Lawrence Brooks, Head of Specialist & Prestige Chanel at Loch Lomond Group is up first:
What advice would you give your younger self to get on in their career?
Try everything, get breadth to your experience wherever possible and don't get stuck in a linear career journey
What do you think is the biggest current opportunity in your industry?
Brands and products that offer great value for money, shoppers are still out there and are willing to spend to money on great value whiskies. Value and cost are two very different things!
Name a film, book, music album or podcast that changed your life?
Oasis: Definitely Maybe... a cultural shift for the UK and for 17 year old me.
What are your thoughts on AI in your industry?
Great for building strategy and plans but the Whisky industry is built on people, heritage and storytelling. AI can't replicate that
What's your favourite word?
YES!
