The opportunity you've been waiting for
One in five people in Scotland live with a chest, heart or stroke condition, or long Covid. Chest Heart & Stroke Scotland exists so every one of them can get support and live life to the full. Its No Life Half Lived strategy sets out how. The brand is how people find it.
This role puts that brand in your hands. You'll shape the strategy, lead the campaigns and build the tools that help a whole organisation speak with one clear voice. It's a role with real influence, and the backing to keep growing your expertise as you go.
How you'll make your mark
Reporting to the Strategic Communications Manager, you'll work across services, retail, income generation, policy and volunteering. Brand thinking starts with you. Then it spreads.
Key deliverables
- Lead CHSS's brand strategy and positioning from first draft to sign-off, with a brand tracking platform in place to measure progress.
- Co-launch and maintain a brand hub that teams across CHSS rely on.
- Plan, deliver and evaluate brand campaigns that grow visibility, engagement and support, on time and on budget.
- Build a year-round brand and communications plan with Services colleagues that gets more people using CHSS support.
- Turn audience insight and segmentation into messaging that lands with the people CHSS needs to reach.
- Create brand-aligned retail campaigns that drive footfall and income in CHSS shops.
- Run tone of voice and brand workshops that give colleagues the confidence to apply the brand themselves.
- Manage creative agencies, photographers and videographers to deliver high-quality, on-brand work.
- Report on brand performance and use the data to shape what happens next.
- Keep brand content compliant with GDPR, CLA and NLA requirements.
What you bring
- 3+ years' experience in brand management, marketing or communications.
- A track record of taking multi-channel brand campaigns from plan to evaluation.
- Experience using audience insight and segmentation to inform brand strategy.
- Hands-on use of brand tracking tools such as Brandwatch, BrandVue Charities or nfpBrand.
- Experience creating brand guidelines and tone of voice resources.
- The ability to influence senior leaders and bring colleagues with you.
- Experience managing external creative agencies or freelancers.
- Working knowledge of GDPR, copyright licensing and accessibility standards.
- A degree in marketing, brand or communications, or equivalent experience. Charity or values-led experience is a plus.
What's in it for you
- 32.5 hours working week with flexible working available
- Hybrid working from central Edinburgh location (2-days on-site)
- 36 days' annual leave in your first year, rising to 42. You can buy up to a week more each year
- 8% Pension inc 5% employer contribution, plus life assurance at two times salary
- Medicash health cash plan and the Help@Hand app, with remote GP, physiotherapy and unlimited counselling sessions
- A departmental learning budget, personal development plans, and study leave with exam support
- Enhanced family leave, 26 hours of volunteering leave a year, cycle to work and Blue Light Card discounts
- Ownership of a brand that reaches people through shops, services, campaigns and volunteers across Scotland
A bit more about Chest Heart & Stroke Scotland
CHSS supports people across Scotland living with chest, heart and stroke conditions and long Covid. Its services, shops, volunteers and campaigns reach communities the length of the country.
The No Life Half Lived strategy commits the charity to reaching everyone who needs it. That means becoming a digital-first organisation and making sure people recognise CHSS at the moment they need it most.
This role exists to make the brand work harder for that ambition. Consistency across every team. Sharper campaigns. Clear evidence of what's working.
Denholm's take
This role comes with a brand strategy to write, a hub to build and a tracking platform to set up. That's a lot of firsts, and they're yours to own.
What stands out is the reach. Shops, services, campaigns and volunteers all carry the CHSS name. Get the brand right and you'll see it on the high street and in the number of people getting support.
For a confidential conversation, please contact Denholm Associates today.
