The acquisition of Clyde Solutions in April 2021 took our number of acquisitions to five and over the period of all acquisitions we have successfully integrated some 800 customers and 120 staff into the group. 2021 will continue to see further additions to the group in the areas of Dynamics and Cyber Security. We have a well-defined “targets” list and in addition to our existing plans we have recently agreed an investment from private equity house BGF with a view to accelerating our growth objective to £50m and beyond.
Our largely horizontal SME based customer profile saw 2020 record a further 11% growth in recurring revenues and we are seeing a similar growth profile in 2021 with recurring revenues now in excess of £10m. Today more than 60% of our revenue is recurring based and the associated margin covers well in excess of 80% of our operating costs.
We are looking to grow our Marketing team from 2 to 3 individuals in line with business growth ambitions. To help us achieve our ambitious growth plans, we are looking for a Senior Marketing Executive to join us with a strong performance marketing skillset. Our work spans across all four divisions of the business – Dynamics, Infor, IT Services and Communications. As a result, the work we do in Marketing is plentiful and varied.
As Senior Marketing Executive, you will have a significant contribution to the planning and delivery of strategic marketing campaigns for each of the four divisions.
Marketing are responsible for delivering growth for all of Kick’s products and services through optimised and ‘customer first’ sales propositions and journeys. Our sales strategy is to ‘secure the core and grow the base’. We will achieve this by maintaining a stable base of customers primed to engage on upsell and cross sell opportunities and unlocking the full potential of our existing customer base through an integrated and coordinated retention strategy. Our acquisition campaigns are highly targeted and based upon segmentation and market insights. We maximise our campaign performance through regular test and learn activity as well as our ongoing programme of conversion rate optimisation.
The Marketing team is currently split in to three distinct workstreams – brand, retention and acquisition. The Senior Marketing Executive will work closely with me to deliver on our acquisition strategy. Whilst our paid search and social advertising efforts are at a relatively mature stage we are keen to unlock the potential SEO will have for the business. One of the first projects the Senior Marketing Executive will be involved in will be helping to define Kick’s SEO programme.
We provide a wide range of employee benefits, which have been brought together to support the well-being and career development of all our people. We offer access to our Group Personal Pension Plan, Healthcare, Life Cover, Cycle to Work scheme, an additional days holiday for your birthday and a £500 bonus for any successful referrals.
As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.
Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.
We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.
Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option.
Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!
We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.
We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.
Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.
Counterfeiting is a significant economic and social issue.
The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.
As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.
And this is what we do, every day.
We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team.
You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.
Your key duties will include:
In addition, to be considered for this role, you must be able to demonstrate:
We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.
Your core duties will include:
You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate: