Denholm Associates

FMCG

We find people who understand how brand, product and commercial performance work together.

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Mission accomplishment: Brewing & Quality Director for AB InBev

Specialist deployment.

Honest endorsement.

We are very clear about what an individual must have to be successful in our business. Denholm have become firm recruitment partners by doing two things brilliantly. They engage with us in a consistent and appropriate manner, focusing on what's required and being genuinely interested in our business. And they continue to challenge themselves to deliver talented people, this determination to meet our needs has made a real difference to the quality of our team.

AG Barr, HR Business Partner

Having spent many years in the drinks industry, Denholm was my natural first choice for a recent hire. Steph provided an excellent and well-curated selection of candidates that were expertly filtered according to the specific profile I was seeking. If a recruitment process could ever be enjoyable, this was it, as the team struck a perfect balance between a professional and friendly approach.

Cincoro Tequila, Managing Director - International

We have partnered with Denholm Associates for years and through regular agency reviews they have always remained with us. They work as true partners, understanding our business and our culture. They have evolved with us as our business has changed over the years ensuring that they consistently place the highest quality of candidates with us. When we measure our successful hires through to potential ratings, Denholm candidates are the people who are consistently measuring as “high potential”. I am sure I could ask one of the Denholm team to share our values and leadership standards with you and they could.

Edrington, Former Head of HR

Paul recently supported with a hire and provided a first class service with a high calibre candidates. The communication and updates were first class. Highly recommend! 

International Beverage, Senior National Account Manager

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Mission accomplishment: Sales Controller at Walker's Shortbread

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Mission accomplishment: Business Services Director for Scotland Food & Drink

Insider assessment.

In FMCG, brand, product, customer, channel and commercial performance are closely connected. The experience that works in one business won't automatically translate to another.

We’ll show you where the relevant experience sits, what people are looking for and which backgrounds could bring something valuable to your team.

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Mission accomplishment: Senior National Account Manager for Mackie's

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Intelligent recruitment.

You’re building teams that need to keep pace with demand, deliver commercially, and stay close to the customer.

That might be across stores, channels, categories, or markets. The detail matters. How the team is set up, where the pressure sits, and what kind of person will strengthen both performance and brand.

Once that’s clear, we will find the most thoughtful solution to your problem.

BrandBox Echo™ will give you a clear view of how your organisation is perceived by candidates, helping refine employer brand messaging to attract the right people.

From there, our talent attraction tool, BrandBox™ presents the opportunity with depth. The work, the environment, the expectations, and how your organisation operates day to day. All tailored to resonate with the people you want to hire.

A focused search then brings the right people into the process. We guide it through the critical stages, all the way to offer and onboarding.

So when someone joins, they’re able to contribute quickly and add value where it counts.

Know what your team is missing?

TELL US WHAT YOUR TEAM NEEDS
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One size never fits all

Tell us what you need (or let us help you figure it out).

TELL US WHAT SUPPORT YOU NEED

Sometimes demand spikes. Other times, you need experience to shape growth, expand into new markets, or strengthen leadership.

We offer both.

Denholm Shorts for fast, contract and interim support, and Game Changers for fractional leaders.

When there’s an immediate need, Denholm Shorts connects you with people who can step into fast-moving, commercial environments and keep things on track.

Some moments call for a different level of input.

Game Changers brings in senior leaders on a fractional basis. People who’ve scaled brands, built distribution, and understand how to balance brand, product, and commercial performance.

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Solutions made to measure

Talent strategy & delivery models

Growth doesn't always come from headcount. Sometimes it’s how teams are structured across channels. How responsibilities are split between brand, product, and commercial. Or how the business has evolved over time.

We step back and look at it properly. Where is growth coming from? Where are the pressure points? What capability is missing to support what comes next?

From there, we shape a hiring approach that fits.

That might mean redefining roles, building capability in ecommerce or international markets, or changing how talent is brought into the business.

The result is a more deliberate way of building teams that can support growth and perform consistently.

Thinking about how the team needs to grow?

TALK TO US ABOUT YOUR HIRING CHALLENGE
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No stone left unturned

Looking for someone to lead what comes next?

TALK TO US ABOUT THE APPOINTMENT

Executive search

At this level, you’re choosing between people who can all do the job. The difference sits in how they’ve built brands, grown markets, and delivered results over time.

We take the time to understand what this role needs to deliver. The commercial priorities, the brand position, and the expectations around growth.

From there, the focus is on individuals who’ve already operated at that level. People known for what they’ve built, the results they’ve delivered, and how they’ve led teams through change and growth.

We see beyond the CV and look closely at how they think about markets, customers, and performance. McQuaig adds a structured view of behaviours, leadership style, and how someone is likely to operate within your team.

You’re left with a clear view of who will add value, strengthen the leadership group, and take the business forward.

Initiate engagement.

Great products need great people behind them.